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The introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have the ability to take back that control, by using the right technology to analyze individual spending behavior of their customer base and pin point loyal and revenue-driving customers to continue targeting, avoiding those who might cause more work than they’re worth (making constant returns, minuscule but timely complaints, etc.). In order to do so, brands need a robust system in place that helps to collect consumer data and spending behavior for in-depth analysis.
Once target customers are identified, brands will still need to meet heightened customer expectations by leveraging purchase data for individual contextual marketing in order to identify buying patterns in real-time and tailor marketing collateral based on what customers might be looking for when browsing the site or in the store. In doing so, they will regain control by choosing who they’d like to target (ex. loyal, revenue-driving consumers) and will also recognize up to a 9% uplift in revenue sales, if executed properly.
Join us for this amazing conversation with Johann Wrede, Global Senior Director, Solution Marketing, SAP Customer Engagement,on how brands are regaining control from consumers.
The TalentCulture #TChat Show is back live on Wednesday, February 3, 2016, from 1-2 pm ET (10-11 am PT).
Last week we talked about how HR leaders achieve talent brand dominance, and this week we’re going to talk about how to manage through influence.
Organizations are becoming more matrixed and less hierarchical every day. Command-and-control corporate structures are relics of the past.
Like most managers today, dealing with flatter organizational structures, outsourcing, and virtual teams are all quite challenging. Because of this, more and more managers need to get things done through their peers inside and outside their organizations.
However, because the world of work has gotten so complex, the very act of change has grown increasingly difficult. Today’s flatter organizations actually give employees and managers much more flexibility in deciding how work gets done, but they also require greater levels of collaboration than ever before. This means that success is often dependent on persuading other individuals and teams to support your projects, even if they’re not direct reports.
This skill is called “managing through influence” and is as critical to success in today’s world as a sterling resume or a tireless work ethic.
Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to manage through influence with this week’s guest: Jim Fields, Vice President of Customer Experience Marketing at SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations.
Thank you to all the TalentCulture sponsors, partners and supporters!
John Kempf interviews Sjoerd Smits on Plant Sap Analysis Technology. Sjoerd is co-owner and consultant at HortiNova Group in the Netherlands.
HortiNova provides crop consultancy service for growers. They specialize in keeping crops healthy through optimal fertilization and soil / substrate conditions, with a minimum input of chemical pesticides and fertilizer.
Plant sap analyses are used to “read” the crop nutritional deficiencies or excesses very early when the crop doesn’t visually show signs yet. Correcting these deficiencies or excesses will increase plant health. Sjoerd, through HortiNova, closely works together with Nova Crop Control who performs these analyses in the Netherlands.
Crop Health Laboratories is now facilitating sap analysis services in the United States.
Listen to John and Sjoerd discuss the many benefits of sap analysis and how it compares to tissue analysis.
This is a pre-recorded interview. No live calls will be taken.
Join Taralyn and Soul Kitten with special guest Rashawn Sullivan on a journey through the depths of darkness and death that ended with one man's decision to crawl at his lowest point into the light. Rashawn Sullivan took the life of Jason Crawford and you would think that the story ended there. However, there was life to be lived by Rashawn, Jason's loved ones, and Rashawn's family and friends so what was next? Can a "meaningful life" be attained by an offender that has taken a life? Does a convicted murder deserve a "meaningful life"?
Tune in this Saturday January 9th and decide after you listen.
SIDE NOTE: Today more than ever there is a division among the black community that has widened more than ever before. It was no mistake that we here at FIRE & ICE were drawn to Mr. Sullivan and his amazing story. In the media we, black people, are depicted as heartless savages who kill one another without a thought. We, as they depict on every media outlet there is, are nothing more that materialistic shells who wander this earth purposeless, pointlessly, and with an agenda to sap any and all resources. Then, there is this story you will NEVER see in the media. Do not think that Rashawn is an isolated incidence. Do not think that the same fear, doubt, and anger that once shadowed his heart but was removed by a connection to his spirit and God are unique to ONLY him.
Rashawn is a representative of countless extraordinary men that go unnoticed and their efforts unappreciated by those who will never know they exist and how their transformation feeds our communities.
PRODUCED BY: Taralyn & Soul Kitten
Mirror -Lil Wayne ft. Bruno Mars
Alright -Kendric Lamar
Beautiful Struggle -Talib Kweli
Man In the Mirror -Michael Jackson
At the SAP Healthcare Personalized Medicine Symposium in Palo Alto California, Gregg Masters, MPH chats with Professor of Biomedical Data Science and Genetics, Carlos Bustamante, PhD. For more information see: Bustamante Lab.Faculty included:
Bill McDermott – SAP CEO
Carlos D. Bustamante, MD & PhD – Professor of Genetics, Inaugural Chair of the Biomedical Science Department, Stanford University School of Medicine
Dr. David Delaney – SAP’s Chief Medical Officer
Euan Ashley – Associate Professor of Medicine and Genetics, and by courtesy, Pathology & Director, Stanford Clinical Genomics Service
Magnus Peterson, MD & PhD – Specialist in General Medicine and Pain Rehabilitation; Department of Public Health and Caring Sciences, Uppsala University; Coordinator of Academic Primary Care, Norrtälje TioHundra AB, Karolinska Institute
Dr. Peter Paul Yu, MD – FACP, FASCO Immediate Past President, American Society of Clinical Oncology
Join Beverly and Jonathan Becher, the CMO of SAP, in a LIVE conversation from C2MTL -- an epic event that blends commerce, creativity and mayhem!
This won't be an ordinary conversation ... because C2MTL is no ordinary event, and Jonathan is no ordinary CMO.
With a keen interest in understanding what makes people tick, Jonathan studies human behavior and brings that knowledge into his role as the leader of SAP's marketing efforts. More than just bits and bytes, he'll share insights into how tuning into everyday habits and quirks can lead to better campaigns, better employee and customer relationships, and better experiences overall for business owners of all sizes.
On my recent vacation to the Caribbean - Cozumel, Belize and Rotane Hondarus.
I found this to be very magical and shifted me in many ways. In Belize I found that the plants in this beautiful place- most of the plants can be made into medicines that are used to help heal a variety of ailments. ( I will only talk about 2 on my show, so many plants used for medicinal purposes are so very helpful and healing. (1 - Snake Plant- this plant is used for snake bite- the Belizeans are taught to identify the species of snake life on the island- types of coral snakes and many venomous snakes. This aids in the slowing of the venom, until a hospital can be reached. 2) Gravola tree - (Sour Sap). Soursap is the fruit of Annona muricata, a broadleaf, flowering, evergreen tree native to Mexico, Cuba, Central America, the Carribean islands of Hispaniola and Puerto Rico are only some of where this is found. this can save lives, fill up hopes and build confidence.
Have you ever gazed into the starry night or into space on a clear night: awestruck by the absolute stillness and inconceivable vastness of it.
Have listened, truly listened to the sound of a mountain stream in the forest, or to the sound from birds.
To become more aware of these things, the mind needs to be still. You may at times have to put your foot down for a moment your personal baggage of problems, of past and future, as well as all your knowledge; otherwise, you will see but not se, hear but not hear. Your total presence is needed.
Would it be there without your presence? Go deeply into it. Find out for yourself.
Results oriented professional IT Audit professional with 12 years experience auditing of IT controls and operations. Proficient in auditing information systems, security, policy and procedural compliance. Strong background in the Sarbanes-Oxley IT processes controls testing cycle: risks, controls and testing. Direct experience with assessing the risks and controls for applications and operating systems, from the perspective of IT management to implementation. Currently interested and immersing myself in cybersecurity policy and incident response from the audit focus. Knowledgeable on IT audits of network controls, VoIP, and SDLC, DR and BC, Oracle security and SAP. Well versed on Social Media risks, controls, and operating process for an organization.
Professional and Non-Profit organizations
An NJ ISACA Past President, Board Director of the ISACA New Jersey Chapter from 2006 to 2015. Yolanda initiated and/or provided concerted effort to many initiatives such as strategic planning, Board Development, social media, and collaboration tools.
She is an 8 year NJ Infragard member, and 1 year OWASP member. She is a member of the Steering Committee for the New York Metro Joint Cyber Security Conference aligned with the NCSAM.
Specialties: IT Audit, Non-Profit Chapter Administration, Corp Liaison & Social Media
in Indie Music
Jay Griffy started writting music in high school as a hobby soon working his way to working with artist such as DJ NOPHILLZ ,SAP the producer,GILLIE DA KIDD,BLACK DENERIO,ENESS AND MANY MORE. So tonight we dig deep and ask questions that may have never been asked and try to get you closer to him and his music
Naren Gupta is the Managing Director of Nexus Ventures. Nexus has over $400M under management and Naren has investments in over 50 cross-border tech companies that create jobs in US and India. Naren has over 20 years of experience in early and early growth stage investment in the US and India. Naren was the co-chair of the Indian American Community Foundation which hosted the community reception for PM Modi at SAP Center on September 27th, 2015.
Venk Shukla is the president of The Indus Entrepreneur (TiE), one of the most powerful networks focused on technology startups in Silicon Valley. TiE, a 21 year old non-profit, exists to promote wealth creation through entrepreneurship, and its membership includes the entire ecosystem of entrepreneurship – VCs, successful entrepreneurs, senior executives in public companies as well as budding entrepreneurs. He was the host of the Digital India Dinner and the Startup Konnect
Karl Mehta is the Founder of Code for India. He is a serial entrepreneur, investor, engineer, and civil servant with over 20 years of experience in founding, building, and funding technology companies in the U.S. and international markets. Code for India is a global community of software engineers who build technology that can solve the problems of the developing world. Karl hosted the Hackathon during PM Modi's Silicon Visit.
Hosts: Rachel Cooke, COO, Brandon Hall Group and Michael Rochelle, CSO & HCM Principal Analyst, Brandon Hall Group.
Guest: Jeff Kristick, President at Meridian Knowledge Solutions, LLC.
In today’s fast pace, rapidly changing, competitive global and multi-generational workforce environments – development opportunities are a necessity to thrive. Learning professionals traditionally have developed great content and delivered it to the basic channels that were available and learners registered for courses based on what was mandated or peaked their interest. It is exciting to see many new ways to market development opportunities and the tools available to communicate the value and maximize its potential reach.
Our guest, Jeff Kristick, President at Meridian Knowledge Solutions, LLC. Jeff oversees all business operations, including global sales, services, customer support, marketing, and product development. Jeff is a learning and human capital management industry veteran with more than 15 years of proven global enterprise software leadership. Prior to joining Meridian, Jeff held executive positions at Oracle, SuccessFactors, an SAP Company, Plateau Systems. Jeff began his software career at Siebel Systems and Tibco.
During this episode, we spoke about how learning professionals are utilizing social and modern marketing techniques to catch the eye of their students and buyers.
Recorded September 10, 2015
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