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  • 00:17

    Be Fascinated by Sally Hogshead

    in Marketing

    Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. She's the author of Fascinate: Your 7 Triggers to Persuasion and Captivation. She helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker, leading keynotes for companies such as Starbucks and Microsoft as well as innovation workshops. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.    Sally measured over 160,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option. To break through and stand out in any competitive environment, you must understand how to fascinate.

  • 00:30

    Sally Hogshead Author of How The World Sees You & Fascination Expert

    in Marketing

    Sally Hogshead believes the greatest value you can add is to become more of yourself.


    World-class branding expert Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.


    Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.


    Hogshead is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world – but how the world sees you. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.The Fascination Advantage™ has helped over 250,000 participants discover their natural advantages of persuasion.


    Her newest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, applies the principles of fascination triggers to understanding personal brands. Readers will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value. 

  • 00:54

    #279 Sally Hogshead, Simon T. Bailey, Richard Weinberger and Steve Siebold

    in Business

    Scheduled Guests: Sally Hogshead guides you through how to discover how people see you so you can be your most effective. Simon Bailey shows you how to be brilliant every day. Richard Weinberger demonstrates why systems are critical to your company's success. Steve Siebold helps you discover the key to mental toughness. Sponsored by Sage Summit, Nextiva and Saper Law.

  • 01:23

    Beyond The Music. Sally b. Chats With R&B Royalty, Bunny Debarge

    in Music

    Beyond The Music. R&B Royalty, Bunny Debarge Joins The Show To Speak With Sally b. About How To Deal With Music's Triumphs and Tribulations. 


    The DeBarge family’s triumphs and tribulations traveled from their spectacular rise to the top of R & B music royalty, to their fall from grace and finally to their reemerging careers. In this episode Bunny Debarge offers encouragement and preventive wisdom to today's up and coming artists. 


    Later in the show Bunny Debarge will join our SINGING FLAT panel to help evaluate talented singers who will be asked to present their a cappella performance. This segment will be full of surprises! 


    And last but not least, we'll close out the show with a LISTENING PARTY. We will present the music of 4 of the best new UNSIGNED artists in the USA. Fans can tune in and help us decide which of our featured artists is most likely to have a hit song and award winning success in music. 


     


    FEATURED UNSIGNED ARTISTS:


    Jtwizz - Urban Contemporary 


    Erikka J. - R&b


    Kyle Ahn - Urban Contemporary 


    Alex Caruso  - Pop


     


    GUEST HOSTS:


    Rodney Waller, Co-Founder of VocalzMusic & Publishing & WVMP


    Royalti, Comedienne 


    Robert Quarles, CEO of Rock Q. Productions Music/Publishing 


     


     


    The WVMP Web Radio Show, "Singing Flat With Sally b" Is Produced by Voice Coach, Sally b. Waller of VocalzMusic & Publishing, VocalzMusic.com

  • 00:35

    John Carver Show - How the World Sees You by Sally Hogshead

    in Self Help

    Once you know what makes you valuable to others, you’re more authentic and confident and more able to make a positive impression. It all begins with understanding how the world sees you — at your best.


    How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile or captivate an audience.


    Please order the book at http://www.amazon.com/How-World-Sees-You-Fascination/dp/0062230697


     


    John Carver


    johncarver@wildblue.net - Email


    www.johnwcarver.com


     

  • 00:10

    Special Sneak Peek At Sally b's New Audio Blog "Singing Flat Notes"

    in Pop Culture

    Singing Flat Notes is a new singing blog created by Voice Coach, Sally b. and that is now available at SingingFlat.Tumblr.com. On Wednesdays beginning March 25, 2015 at 7p.m. Eastern time, our Blog Talk listeners can tune in to hear an audio version of the blog which will debut a special sneak peek feature on today's Singing Flat show airing Sunday March 8th at 7p.m. 


    In today's special edition of the show Sally b. will talk about how to be a marketable music artist and how the expectations of a singer has changed over the years. This episode, which will be short and sweet and that will also feature our latest segment called, "TALENT ALERT" by VocalzMusic's Rodney O., will announce the latest opportunities for singers to get recognized by those scouting their talent. Today's episode also highlights a singing competition being held in Culpeper, Virgina on March 28, 2015 at 8p.m. called "Culpeper Has Talent" 


    The Singing Flat Notes Blog and The Singing Flat Show on WVMP are both projects of VocalzMusic & Publishing. VocalzMusic.com. 


    We will resume the REGULAR Sunday programming of our show on March 22, 2015. In the meantime we are accepting copyrighted music by Unsigned Artist to feature on upcoming episodes. Show shout outs or a 90 second a cappella performance from singers who would like to be critiqued on the show may submit to: SpeakPipe.com/WVMP


    Copyright 2015. 

  • 01:54

    Fascinate - Sally Hogshead #BBSradio

    in Business

    Social Media Community Architect  & Keynote Speaker brings you weekly access to the top minds in Business Success Mindset and Web 2.0 tools, techniques and strategies. Michele Price, the Breakthrough Specialist enjoys bringing you high powered guest each week as well as everyday business owners so you can build your online presence through relationships. 
     
    Women in Business Radio is joining us and is a part of our Monday segment.  
    Sally Hogshead author of Facinate will take us on a journey in why and how to Facinate in our brand and business for 2012.
    Ask your questions via twitter using #BBSradio.
    We use hahstag #WIBRadio during Women in Business radio segment.
     We love rewarding engagement. You are invited to visit radio show blog atwww.WhoIsMichelePrice.com  andwww.WomeninBusinessradio.com  Tweet her at @Prosperitygal.

  • 01:00

    Bert Martinez joined by Matt Abrahams, Sally Helgesen and Jeffrey K. Rohrs

    in Business

    Matt Abrahams passionate, collaborative and innovative educator and coach.  He is a lecturer at Stanford University’s Graduate School of Business where he teaches two very popular classes in Strategic Communication and Effective Virtual Presenting. He is co-founder of Bold Echo Communication Solutions, an industry-leading presentation consulting and coaching practice.He published Speaking Up Without Freaking Out, a book written to help people present and communicate in a more confident, connected, and compelling manner


    Jeffrey K. Rohrs serves as Vice President of Marketing Insights for Salesforce. Author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers and the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series, Jeff also dabbles in podcasting as co-host of the Social Pros Podcast with Jay Baer


    Sally Helgesen author of six books, most recently The Female Vision: Women’s Real Power at Work, which explores how women’s strategic insights can strengthen their careers and benefit their organizations. As a speaker and consultant she works around the world and has been ranked as one of the 50 top authorities on leadership by Leadership Excellence magazine. Her  best-selling The Female Advantage: Women's Ways of Leadership, hailed as “the classic work” on women's leadership styles 

  • 01:08

    Jill Alexander Essbaum, Sally Hepworth, David James Poissant, Harvard Book Store

    in Books

    Get ready for an hour of candid, thought-provoking book and author talk. On this episode of the Literary New England Radio Show, we feature:



    Jill Alexander Essbaum on her striking debut Hausfrau. Described as a 'modern-day Anna Karenina,' it's the story of 30-something  Anna, an American living with her husband in Switzerland, who tries to pull her life together and find happiness through a series of new experiences, including German language classes, Jungian analysis and a series of sexual affairs.
    Sally Hepworth on The Secrets of Midwives. Neva, a third-generation midwife, is pregnant and determined to hide the baby's father's identity. Yet her mother finds it impossible to let this secret rest. For Neva's grandmother, the situation sends her back 60 years to a secret that eerily mirrors her granddaughter's--which, if revealed, will have life-changing consequences for them all.
    David James Poissant on The Heaven of Animals. Nominated for the PEN/Robert W. Bingham Prize for Debut Fiction, named one of Amazon’s Best Short Story Collections of 2014 and recipient of numerous other awards and recognitions, this debut short story collection explores the tenuous bonds of devotion and family as each of Poissant's strikingly true-to-life characters are in some way tested by the often-brutal power of love.


    We'll also help you get your read on for next week's Boston Marathon! We talk with Rachel Cass, head buyer at the Harvard Book Store, about unforgettable running books--fiction, non-fiction and those ideal for children.


    Hosted by Cindy Wolfe Boynton. Visit the Literary New England blog for more book giveaways, author talk, event information and to listen to past episodes -- book-tatstic updates posted regularly! 

  • 00:24

    The World Needs More of You: Fascinating Interview with Sally Hogshead

    in Self Help

    For a limited time, you can take the $37 Fascinate Assessment for FREE.. go to http://HowTheWorldSeesYou.com/you and use wwhitlock for the assessment code. (Offer good while supplies last and may end at any time.. it's 3 minutes. Do it now!)


    Sally Hogshead measured hundreds of thousands of people to identify a scientific approach to personality branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span.


    When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option.


    As a world-class branding expert, Sally discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.


    Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, including almost every major international advertising awards. In fact, she was one of the most awarded advertising copywriters right from start of her career. She showed the world the best of how we see a brand, and today she does the same for people and companies across the globe.


    To break through and stand out in any competitive environment, you must understand how to fascinate.


     

  • 01:31

    Dr. Sally Burbank will talk about her book, 'Patients, I will never forget'...

    in Entertainment

    Episode 58


    The funny and witty Dr. Sally Burbank will be a very special guest on the George Wilder Jr. Show this evening at, Saturday, starting at 6 pm on 3/28/2015 central standard time or Chicago time. She will be talking about her book, the hilarious and page turner, ‘Patients, I will never forget.’ Please Join us for that. As always, it should be fun. 


    The Doctor is in and the on the George Wilder Jr. Show.


    Call in with your questions.

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