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Hi, I’m Steve Giovinco from Recover Reputation and I’ll go over online reputation, including: what it is, how your reputation can be damaged, what happens when its damaged and ways to repair it.
So in the pre-internet world, brands, people and companies could control what was said about them.
Now the Internet is the new first impression.
Clients “Google” you when speaking on the phone.
Anyone can say anything, and it shows up online.
People don’t ask for references anymore, they search Google.
Times have changed.
Now, one negative post can ruin a business.
So what is Online Reputation Management? We'll give some real-world solutions and tips that should help professionals in law, finance and the arts.
We'll go over online reputation, including what it is, how a reputation can be damaged, what happens when it’s damaged and ways to repair it.
A Heavenly Reputation vs. Your's Here On Earth! Let's Take It To The WORD... Replay
On February 11, my guest will be Claire Rosenzweig, CAE, President and CEO of the Better Business Bureau of Metropolitan New York (BBB), a leading privately-funded not-for-profit 501(c)(6) organization serving the Metropolitan New York, Mid-Hudson, and Long Island regions of New York State, and The Education and Research Foundation of the BBB, a 501(c)(3) not-for-profit organization. She leads the BBB and its Foundation, working with the Board of Directors and the Foundation Board of Trustees to drive the mission. She works to create an environment that encourages innovation; where relevant and robust programs and services are developed to meet the ever-changing needs of each organization’s stakeholders. She is a member of the Council of Better Business Bureau’s Wise Giving Alliance Board, a member of the Bureau Operating Committee (BOC) a subcommittee of the Council of Better Business Bureau Board of Directors, and a former member of the CBBB Board of Directors.
Ms. Rosenzweig is a member and Past Chair of the Board of Directors for the New York Society of Association Executives and currently serves as Co-Chair of their Non-Profit CEO Forum. She is also the 2008 recipient of their Outstanding Association Executive Award. In addition, she is a member of the Advertising Women of New York and previously served two terms on its board. Ms. Rosenzweig presently serves as an adjunct member of the Consumer Affairs Committee of the New York City Bar, a mentor for Executives on Campus Mentoring Program at Baruch College/City University of NY, and was a member of the 2011 NYS Attorney General’s Leadership Committee for Nonprofit Revitalization.
Your online digital footprint provides the backbone for your reputation. Review and complaint websites, blog comments, social media posts, pictures, mentions and more all combine to give an impression of you and your company, good or bad. In this episode of The Marketing Mojo Show, learn how to find out what others are saying about you and discover how to take control of your brand and your name.
The reputation management briefing will be conducted by former White House Associate Director of Media Relations, John Undeland. Currently President of Undeland Associates, this strategic communications expert has represented public sector clients and high profile projects in this area and will offer practical advice for small business owners.
Get the conversation started and use the hash tag #mymarketingmojo to answer the question: Do you monitor the online reputation of your company or brand?
in Self Help
Scandal...What To Do When People Try To Ruin Your Reputation!
Have you ever ask yourself, "Why in the hell would someone lie on me and try to ruin my reputation?"
It’s not a coincidence you’re reading this. Listen right now and learn how to overcome slander, rumors, hearsay and humiliation.
Being lied on, being talked about and being falsely accused is no big deal, that is until it's you that's being scandalized. What do you do? How do you handle it? It's one thing when people are saying good things about you, but when your name is being tossed around in a scandal, it can do everything from ruin your relationship, to damage your brand, heck it can even result in you getting fired from your job. If you, or someone you know, is in being scandalized, you cannot afford to this episode of Conversations With Dr. D Ivan Young!
What was meant to curse you is the exact same thing that God's using to bless you!
Join Dr. D as he teaches you how to properly position yourself to get everything you want, and that you deserve, from any, and every set of circumstances set before you.
Instantly start benefitting from what’s happening in and around your life!
Know that everything is working for your good.
This is part 4 of 4 in the series Be Seen and Heard. Today's focus is on the use of Reputation Marketing, in other words, what people are saying about you and your business, online reviews, the information people see easily OR SHOULD to decide if they will do business with you. You spend money for ads, for websites, for marketing materials; you spend money to set up your image to the world - but what you really are paying for, is the opportunity to be seen and heard. Before you spend another dollar to get the word out there, let's deconstruct from the results backwards because the end does justify the means.
RESULTS MATTER! The end DOES justify the means. If your goal is to get your message out there, about YOUR products, services, opportunities, then - no matter how fantastic, how awesome, how better than the rest; if no one knows about it, no money flows!
Ads, websites, marketing collateral; these are just SOME of the ways entrepreneurs and leaders get the word out to the public and invite them to consider their offer. There are multiple ways to get a message out, and those who are wise, test and tweak and engage multiple sensory options with their target market.
This series explored: Getting SEEN and HEARD via:
Part 1 Press Coverage
Part 2 The use of Social Media
Part 3 Getting Comfy Presenting LIVE at Events
Part 4 Reuptation Marketing. Your Public Image -online and off
Join OSBO as we interview OSBO Expert Josef Mack. Learn how you can establish a strong online reputation for your business to increase your business profits.
-- What is Reputation Marketing?
-- What is the benefit of having online endorsements for a business without a retail location?
-- What are the risks of having NO reputation online if you are a business?
OSBO EXPERT - Josef Mack
Take a breath and avoid crashing your reputation. This is RossTalk for the week of July 14, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
Model Angela, Desi, and Houston ReRe go in with weekly gossip, caller feedback, and more! Also call-in to discuss this week's topic at 347-202-0389.
Featured Topic: "Should your past affect your reputation"
Have A Topic You Want The Team To Talk About? Contact Them At: https://www.facebook.com/GlitzAndGlamourRadio
In order to effectively sustain a powerful brand/business reputation, you must consider these various processes and activities that can quickly downsize your professional prominence. Today, we zero in on these reputation killers to help you avoid such mishaps. That is our focus on this edition of, “The Strategist Radio LIVE.”
Learn how to increase your visibility and your credibility to boost your reputation and drive traffic to your website.
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