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For good journalists, PR pros can be strong advocates. So enough PR bashing. This is RossTalk for the week of June 9, 2014. In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com @garyrosschicago
Bernd Schoner, founder of tech startup, ThingMagic talks about the pros and cons of seeking venture capital. He is the author of The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash in for Success.
Diana Ennen discusses the pros and cons of hiring a PR professional to help in a small business marketing efforts. There are benefits to be gained from PR but a small business leader needs to commit.
Kevin Paul Scott has spoken to leaders on six continents from more than 100 countries. An adventurer and past corporate communications executive, talks today as to why college graduates turn down jobs.
This eposidpe we will be discussing beauty and entertainment public relations, with your hosts Anje Collins & Burt Luna
Our guests are:
Charissa Lauren is the co-owner of Pretty Living PR, a firm working internationally with fashion, beauty and lifestyle brands. She is a Publicist and PR Professional with experiences both on-stage and as a production coordinator, she was given a first-hand knowledge of the skills required to thrive as a business and individual. After retiring from the stage, she’s since dedicated her time specializing in public relations to appoint others in the development of their business. While acting as a full-time publicist and business owner, Charissa is also a published writer, her work being featured in numerous magazines. In addition to her passion for writing, she has a strong talent in envisioning productions, and a drive for community fundraising. www.prettylivingpr.com @CharissaLauren on Twitter.
Allyn Lewis – Co-Owner of Living Pretty PR
As a renowned model, dancer, and socialite, Allyn is no stranger to the worlds of fashion and entertainment. Her on-stage experiences has proven to be an asset with business relationships by providing an insider’s point of view. This media mastermind advantages from her varied expertise in turning a vision into a production. ?Allyn’s stage-savvy persona and on-the-go determination benefits both her clients and co-workers while also making her a total package in the industry. Tackling modeling, production, and PR, this blonde-haired, green-eyed vixen is the definition of drive and compassion.
Elivira Guzman is back with an Ask Elvie Segment
Info about our guests:
Cyndy’s career has taken her from her home in Oklahoma to a 20-year entertainment career in Los Angeles, where she served as Director of the Television Division of Bender, Goldman & Helper. Her area of expertise centers on planning and executing media relations programs that achieve high levels of coverage. Cyndy has managed media relations for the Emmy’s, Screen Actors Guild and VH-1 Music Awards shows, as well as top television shows for NBC, CBS, FOX, Carsey-Werner, Aaron Spelling, Disney Channel and 20th Television.
Cyndy served as Suzanne Somers’ personal publicist for more than 10 years, and has worked with Jim Carrey, Jennifer Lopez, Ali Wentworth, Matthew McConaughey, Sandra Bullock, John Lithgow, and Cybill Shepherd to name a few.
Hoenig currently owns and operates Pure PR in Oklahoma City, serving small to large businesses nationwide.
Lashawn Thomas- Atty Miami Entertainment Law Group
The Miami Entertainment Law Group has had the pleasure of representing clients before some of the biggest names in the entertainment industry such as Fremantle Media, ThinkFactory Media, Monami Entertainment, Kinetic Content, Simon & Schuster, Black Entertainment Television, MTV, and Sony Latin.
CARL JOHNSON, top notch Paranormal researcher along with PASTOR ED BRODRICK discuss the pros, perils and pitfalls of Paranormal Investigations.
We will be having several new Publicists share their adventures of starting a new PR Firm.
Belle and Bold Public Relations is a boutique public relations firm founded by two fresh-faced San Antonio natives, Alanna D'Antonio and Natalie Saldaña. Forming a vivacious duo of inspired, like-minded individuals, D'Antonio and Saldaña's passion for PR is what makes them a powerhouse in the industry. Belle and Bold PR thrives on the relationships it builds with its clients and the media. Taking pride in their unique approach to public relations, D’Antonio and Saldaña ensure each client receives the personal attention and one-of-a-kind strategic planning they deserve. Belle and Bold PR believes in quality service, plain and simple.
Others that will be on :
Kai Rogers founder of Aspire Public Relations
and Sereena Samuel of SS Publicity
Many entrepreneurs do their best to conduct their own (DIY) publicity services. Most fail to successfully increase brand awareness due to the fact that they are working beyond the scope of their core competencies. When it comes right down to it, companies continue to turn to competent PR pros after they realize there are certain things that only the true PR pro can bring to fruition. That is our focus on this edition of, “The Strategist Radio LIVE."
Join Dan Kaplan, the host of the How To Get More Leads & Sales From Your Website Podcast as he interviews Adam Torklidson of Tork Media. Adam is an industry insider with relationships wtih Inc, Forbes, Entrepreneur, and other national publications. Combined with his background as an SEO, lead gen expert, and content marketer, Adam today runs Tork Media, a high impact PR firm.
Listen in as they discuss: the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization.
Digital marketing tips: www.periscopeUP.com/learn
Free Google Analytics Course: www.periscopeUP.com/ga