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Leigh Isaacs, IGP, CIP, ERMP, is the Director of Records & Information Governance for White & Case LLP. She has more than 30 years of combined legal and information governance experience. Her expertise includes strategic design and deployment of enterprise programs, development of information management programs, on and off-site storage considerations including outsourcing, process improvements, evaluation and implementation of technology solutions, and the disposition of information for dissolved entities.
Catch Leigh's session, "Outsourcing Records: Risks and Rewards," and many more at ALA’s Human Resources Conference for Legal Professionals. Visit alanet.org/hr for more details.
Some companies prefer to handle their marketing internally, which is fine – up to a point. You need to establish some very clear metrics and determine when it’s time to outsource the marketing, before the competition leaves you behind.
The most important aspect is the return on investment you get from your marketing team. Remember than an external contractor will always use ROI as the most important unit of measure for each and every campaign held online. Therefore, if you’re not satisfied with the current ROI, and if you think there’s room for improvement, it’s time to think about outsourcing your marketing. Contact a few companies and openly discuss your concerns with them – it could be that you want too much, and your existing team is doing everything by the book and obtaining the maximum possible from the current situation on the market. A reliable marketer will tell you this immediately, and you’ll be able to understand what other options you have for growing your business.
Another sign that it’s time to outsource your marketing comes from noticing that you’re always one step behind the competition in all your campaigns and strategies. This is normal – marketing teams, no matter how passionate and well-source they are, simply cannot keep up with all the developments in the online environment. A professional marketer has access to more information, and has more tested strategies available – and therefore will make sure that you’re not left behind, quite to the contrary, that you’re ahead of everybody else in business. It’s up to you to decide when to start outsourcing your marketing, but most specialists would agree that the sooner, the better.
At Video Broadcast Services we are your Outsourced Marketing Firm. We focus on what marketing works, now to get your business to the top of the major search engines.
in Self Help
Are you still trying to do everything yourself to save money? Despite having a talented team do you still feel the need to micromanage? Join me and guest expert Lynn Edwards of Virtual Excellence Business Solutions, LLC to get strategies to virtually manage your team, business and empire more effectively.
Lynn has successfully helped businesses with Email Marketing, Social Media, Shopping Carts and Websites with a caring tenacity for seeing each of these areas grow. Providing directions in these areas has helped her clients see a boost in their list building, social media and sales.
Want a FREE audio book? Go to Audible.com and you can get one. Listen to today’s podcast to find out which book I recommend for you.
Maren Hogan is a seasoned marketer, writer and business builder in the HR and Recruiting industry. Founder and CEO of Red Branch Media, an agency offering marketing strategy and outsourcing and thought leadership to HR and Recruiting Technology and Services organizations internationally, Hogan is a consistent advocate of next generation marketing techniques. She has built successful online communities, deployed brand strategies and been a thought leader in the global recruitment and talent space. You can read more of her worn on Forbes, Business Insider, Entrepreneur, and her blog Marenated.
Howard Tiano shares how to outsource successfully on Traffic Masters Radio. Howard started his career as a professional musician and photographer, and then focused several years on music and songwriting. In the last few years he's been riding the online marketing wave - by using outsourcing as his leverage. Known in Internet marketing circles as the "OutSourcerer," Howard Tiano has been creating training and resource materials teaching Internet marketers how to outsource their marketing tasks since 2007, most notably the Ultimate Outsource Directory,
Howard brings his offline experience managing his musicians by creating systems & templates to streamline the process. Currently, Howard runs an digital marketing agency helping local businesses with a variety of services, and has consulting clients as well.
Airing weekly on Tuesdays at noon eastern and in permanent replay, you'll get great tips for increasing your business as a Seller or as an Affiliate. To apply all that you learn, join us at DUvisio.com - the NEW Affiliate Network for ALL Niches!
If you're an Affiliate, make sure you upgrade to DUvisio UberFiliate so you can even grow your own list promoting other people's products! And, if you're a Seller, Upgrade to DUvisio Enterprise Member where you'll get enhanced tools that can increase your sales 14% to 23% or MORE and allow you to attract JV Partners on Autopilot! Get started today at:
The TalentCulture #TChat Show is back live on Wednesday, February 3, 2016, from 1-2 pm ET (10-11 am PT).
Last week we talked about how HR leaders achieve talent brand dominance, and this week we’re going to talk about how to manage through influence.
Organizations are becoming more matrixed and less hierarchical every day. Command-and-control corporate structures are relics of the past.
Like most managers today, dealing with flatter organizational structures, outsourcing, and virtual teams are all quite challenging. Because of this, more and more managers need to get things done through their peers inside and outside their organizations.
However, because the world of work has gotten so complex, the very act of change has grown increasingly difficult. Today’s flatter organizations actually give employees and managers much more flexibility in deciding how work gets done, but they also require greater levels of collaboration than ever before. This means that success is often dependent on persuading other individuals and teams to support your projects, even if they’re not direct reports.
This skill is called “managing through influence” and is as critical to success in today’s world as a sterling resume or a tireless work ethic.
Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to manage through influence with this week’s guest: Jim Fields, Vice President of Customer Experience Marketing at SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations.
Thank you to all the TalentCulture sponsors, partners and supporters!
Hiring is a skill and like any skill it needs to be learned and practiced. But most small business owners don't hire enough to get the practice. Tune in to this mini-workshop and gain some insight into the skill of hiring from Executive Coach, Nancy OKeefe. Learn some strategies and tools you can use to improve your hiring skills and build a team of great people for your business. Whether you are hiring an employee, an independent contractor, a virtual assistant or an outsourcing partner, the formula is the same.
Segment 1: Mike Cardoza is a former senior executive of a debt-buying company, a debt collection agency, and a major regional high-volume debt collection law firm. Mike founded The Cardoza Law Corporation in order to share the truth about consumer credit and finance with clients and to be their “partner in prosperity”. He is the author of "The Secret World of Debt Collection: Beat Collectors at Their Own Game - A Former Collections Executive Reveals How".
Segment 2: Joshua Reeves believes in the power of software to solve complex problems and co-founded ZenPayroll to deliver delightful, modern payroll to businesses everywhere. Joshua was selected to the 2012 Forbes 30 Under 30 list and is a regular contributor to Forbes, Entrepreneur and Business Insider.
Segment 3: Winnie Sun is the Managing Director and Founding Partner of Sun Group Wealth Partners, a trusted financial consulting firm providing financial planning services to small business owners, senior executives, celebrities, and established families throughout the West Coast.
Segment 4: Andrew Davis is the author of “Brandscaping: Unleashing the Power of Partnership”, one of Amazon’s top 100 marketing books. He has produced a documentary film called Roadside Ambition, the amazing true story of one small town and two huge balls. His new book “Town, Inc.” is coming out this Fall.
Segment 5: Michael Saltsman is the Research Director at the Employment Policies Institute and former field economist at the Bureau of Labor Statistics.
Sponsored by Sage and Nextiva.
From videos and cars to assembly lines and CFOs, people are owning less and renting more. Guest Robbie Kellman Baxter and her bestselling book The Membership Economy claim this represents a revolutionary shift which is bringing about a grand unifying of our society. Host Bart Jackson, however, disagrees. He sees this shift as merely target marketing on a massive scale. What do you think? Are people defined by their purchases? Are we moving into consumeristic tribes based on what and how we buy? Do Prius or Zip car buyers feel kinship? Host Bart & Guest Robbie square off in friendly debate on The Membership economy. Tune in and wade in with your own opinion - also learn some new techniques for better servicing your clients.
Entrepreneurship - The Wealth DNA radio show is dedicated to helping you increase your wealth, as well as educating savers & investors. During this show we’ll help some of our listeners launch that venture that’s been on their New Years resolutions for many years. For other listeners we’ll share a few insights that just may turn out to be the pearls of wisdom they’ve been missing in the early stages of a startup. And investors will certainly gain insights on how to sort through the real business ventures vs. the early stage failures.
Our special guest is James Beach, serial entrepreneur, professor, lecturer, radio show host, and author. He is not only a successful entrepreneur, he also helps teach others how to succeed starting, growing, and managing a venture. James Beach wrote the book: School for Startups, and is co-author with Bryan Seely of a new book on “ethical hacking”.
So whether you’re thinking about starting a new venture, you’re in the early stages of operations, you’re growing a business, you’re struggling to make payroll each month, or considering investing in some ventures .... grab a cup of coffee, tea, glass of wine, or your favorite beverage and join us for this show on Entrepreneurship ...
Sue L Canfield is a Social Media Consultant and operates Chief Virtual Officer, a social media marketing business primarily for business authors. Sue has been working with social media since 2005. She blogs regularly about how to use social media and consults on best social media practices. She specializes in helping authors create and maintain their online presence. Currently she manages a team of four social media account managers and works with about a dozen clients. Sue is also a mother, enjoys reading, writing poetry, and Ireland. She lives in Rice Lake, Wisconsin with her husband and business partner, Joel.
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