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Book marketing strategy has become an ever-evolving quagmire of senseless guesswork that, more times than not, leads today's most well-intended authors directly into a financial toilet flush-cycle. From old school author co-ops (time-wasters) to clueless one-hit wonders, ineffective ways to sell more books can be found throughout social media networks, a self-proclaimed book marketing guru's blog, or by way of friends who have never attained notable book sales success. In order to level the playing field and get you thinking and implementing your book marketing strategy in the right direction, there are 10 things you must be aware of and avoid at all costs. It's high-time for a literary game changer on behalf of your distinct book marketing strategy for 2015 and beyond. That is our focus on this edition of, “The Strategist Radio LIVE."
Do you know what happens when you systematically integrate thought-leadership with a world-class marketing strategy? You get an authoritative marketing force that is second to none. Not only does your brand get noticed today - your brand will be a notable force to be reckoned with SMARTLY and sustainably by your competition and your target market at large. How powerful is your business marketing strategy right now? What entrepreneur is not ready to arise to the next level of success? That is our focus on this edition of, “The Strategist Radio LIVE."
The entrepreneur marketing model is an innovative approach to the "old school" traditional marketing approach. The model looks at the basic set of strategic marketing tools and compares traditional marketing (AM) to innovative entrepreneur marketing (EM). That is our focus on this edition of, “The Strategist Radio LIVE."
Was your last brand/product presentation a boring and disastrous waste of time? Did you lose your audience at, "Hello?" Pitching your brand/product notably sets the stage toward increased market share and profit. Rather than lulling your audience into a state of nod, why not apply a sales presentation strategy that keeps them on their toes, gets them excited, and causes them to break out their plastic and sign on the dotted-line? Why not apply seven techniques that will leave them amazed while making you feel like a world-renown rock star? That is our focus on this edition of, “The Strategist Radio LIVE."
How's your mobile marketing strategy presently working for you and your business brand? Did you know that in 2016, the portion of mobile-influenced in-store retail sales, like those at Starbucks, is expected to jump from 20 percent to more than 50 percent, according to a study by Deloitte? Therefore, right now, almost half of all your brand’s customers will soon be “up for grabs” to anyone with an effective mobile marketing strategy. Why not fortify and profit from the power of mobile marketing? That is our focus on this edition of, “The Strategist Radio LIVE."
If you have yet to identify your distinct target market, how can you effectively develop and disseminate the right marketing message? How can you specifically know that your product or service can achieve a target audience goal, solve a target audience problem, or satisfy a target audience need, if you cannot accurately define your intended target market (audience)? Therefore, to help you increase market share and profit while awarding you and your business with maximized marketing results, you need to define your target market consumer/client and then you must define how you will reach them. That is our focus on this edition of, “The Strategist Radio LIVE."
Business decision-making for 2015 will look at the face; more specifically, directly into the eyes of new innovative marketing trends, applications, and processes and see a fresh and deeper vision of how to identify, communicate, and engage with target consumers. How will you adapt and adopt your "old school" marketing tactics into a new environment scope that will rely almost exclusively upon captured and cataloged consumer data? What sustainable marketing strategy transformation must you consider and implement for the new year? You and your business cannot afford to move all ahead in the blind. That is our focus on this edition of, “The Strategist Radio LIVE."
Powerful calls to action are among the most essential elements relative to your marketing communication strategy necessary for you to transform prospects to buyers. To their detriment, too many authors, publishers, and publicity people fall short due to a lack of understanding in the areas of consumer psychology and behavior. This deficiency has caused the book sale performance of authors to fall flat on its face. The amazing news is that there are three vital precepts that, when acknowledged and applied structurally will help to usher in higher book sales on behalf of your book marketing strategy. That is our focus on this edition of, “The Strategist Radio LIVE."
By no means should you ease up your email marketing communication strategy. Contrary to some, email marketing is alive and well! An effective email marketing strategy is all about sending email messages with the purpose of enhancing the relationships with your current or previous customers and to encourage customer loyalty and acquire repeat business on a very personal one-to-one basis. How you design, implement, measure, and manage your email marketing strategy can make a significant impact and generate greater results relative to your overall digital marketing plan. That is our focus on this edition of, “The Strategist Radio LIVE."
Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print. Read the steps to find out how to create an Internet marketing strategy.
1. Develop your brand name and image before communicating with your market
2. Study your competitors.
3. Study your market
4. Mimic the successful marketing strategies of your competitors. --you don't need to reinvent the wheel
5. Create a multi-faceted Internet marketing strategy
6. Set up tracking capabilities for all of your campaigns
7. Launch your campaign in the same few days and weeks
8. Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.
People who should listen to this show are entrepreneurs, career coaches,
The world of self-publishing looks fairly simple, right? I mean, you write a manuscript using Microsoft Word, design a cover using Adobe Photoshop, open a free (Amazon) Createspace or (Ingram) Lightning Source account, upload your files, and sit back and watch your book sales profits skyrocket - almost like magic - overnight. Sound easy, huh? So then, why do most self-published authors only sell, on average, 200 books before their title hits the wall? Even as a self-published author of only one title, you must still conduct business. And, as a business owner (entrepreneur), you must comprehensively understand the rules of engagement - like how much you need to spend and when you might expect to gain a return on your investment. Most self-published authors are 99% clueless when it comes to realistic expectations and how much money they will realistically spend throughout their self-publishing process. So then, what are the REAL costs of self-publishing a book? That is our focus on this edition of, “The Strategist Radio LIVE."
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