• 00:31

    Marketing Strategy: The New Face of Marketing 2015

    in Entrepreneur

    Business decision-making for 2015 will look at the face; more specifically, directly into the eyes of new innovative marketing trends, applications, and processes and see a fresh and deeper vision of how to identify, communicate, and engage with target consumers. How will you adapt and adopt your "old school" marketing tactics into a new environment scope that will rely almost exclusively upon captured and cataloged consumer data? What sustainable marketing strategy transformation must you consider and implement for the new year? You and your business cannot afford to move all ahead in the blind. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:32

    Email Marketing Strategy: The Making of Your Email Marketing Action Plan

    in Entrepreneur

    By no means should you ease up your email marketing communication strategy. Contrary to some, email marketing is alive and well! An effective email marketing strategy is all about sending email messages with the purpose of enhancing the relationships with your current or previous customers and to encourage customer loyalty and acquire repeat business on a very personal one-to-one basis. How you design, implement, measure, and manage your email marketing strategy can make a significant impact and generate greater results relative to your overall digital marketing plan. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Mixed Marketing Strategy Friday

    in Entrepreneur

    Mixed Marketing Strategy Friday: Friday is the day we talk about news, strategy, what is currently trending across the business and consumer landscape. That is our focus on this edition of, “The Strategist Radio LIVE.”

  • 00:32

    Book Marketing Strategy: Embarrassing Book Publishing Myths

    in Entrepreneur

    Doesn't it seem like writing, publishing, and marketing a book is so simple as you surf the Internet and denote all the abundantly revolutionary success stories? Have you also discovered while at the same time, according to the latest book sales figures, many of these amazing tales prove to be nothing more than false and misleading myths, fairy-tales, and fantasies? So what is truth and what is myth relative to book marketing strategy? What are these embarrassing book publishing myths you need to shun at all costs? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:27

    How to Create An Internet Marketing Strategy

    in Business

    Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print. Read the steps to find out how to create an Internet marketing strategy.


    1. Develop your brand name and image before communicating with your market


    2. Study your competitors.


    3. Study your market


    4. Mimic the successful marketing strategies of your competitors. --you don't need to reinvent the wheel


    5. Create a multi-faceted Internet marketing strategy


    6. Set up tracking capabilities for all of your campaigns


    7. Launch your campaign in the same few days and weeks


    8. Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.


    People who should listen to this show are entrepreneurs, career coaches,

  • 00:31

    Book Marketing Strategy: What You Don't Know about Self-Publishing Will Hurt You

    in Entrepreneur

    OK. You believe you have meticulously gleaned all there is to know about self-publishing. You have talked with this one and chit-chatted with that one - in fact, you have even gone so far as to attend various self-publishing, "How-to" seminars. So, how's that working for you? What is about traditional and self-publishing that you have yet to know, understand, and apply? What one, all-essential, game-changing book marketing strategy has yet to be embraced by you? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:09

    Relationship Marketing: A Marketing Strategy for Every Customer-Focused Business

    in Entrepreneur

    Abigail Tiefenthaler of www.sweetspotstrategies.com presents "Relationship Marketing: A Marketing Strategy for Every Customer-Focused Business". Great marketing is all about keeping prospects and customers engaged and a relationship marketing strategy starts when the customer says YES and continues to post sale and beyond.  If you want to build a "Forever Fanatic" (that customer who loves you, uses your products and refers you like crazy) then listen to some tips about relationship marketing so you can consider it for your business.

  • 00:33

    Book Marketing Strategy: How to Acquire Potent Publicity for Your Book

    in Entrepreneur

    Did you know that publicity is a subset of a book marketing strategy? Thousands of today's traditionally and self-published authors have been led to believe that gain actionable publicity is as easy as pie. In fact, there in no shortage of self-proclaimed publicists who continue to make tall claims; fooling authors into a mindset that with a hefty publicity investment their books will fly off the shelves. Nothing could be further from the truth. In fact, the average traditionally and self-published author distributes only 200 units. So, what does an honest and effective book publicity strategy consist of? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Strategy: Accurately Defining Your Target Market

    in Entrepreneur

    What is your product? Who needs, wants, or cannot live without what you do for them? How do you undeniably know, with pinpoint accuracy, who your target market (audience/buyers) is and where this invaluable group of buyers hangs out? What is their age range? Where do they reside? What are their habits? What is their income level? How do they think, feel, and act? What are the needs, goals, or problems? What do they want and when do they want want it? How do you go about accurately defining your unique target market? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:45

    Get Maximum Results From Your Content Marketing Strategy

    in Business

    Per Google, content is still king!  And now, what you write about and how you use it can make or break your article or content marketing strategy.  You can write a slew of random posts trying to drive up your rankings or you can repurpose high quality content and get more results with less work.


    In this episode of the Small Biz Big Shots, hosts Steve Smith of GrowthSource Coaching and Ken Rubin of High Road Data will provide a wealth of understanding about how to use quality content over and over again to attract and build the business audiance you want.  Here are some of the show highlights:



    Why content marketing is so critical for rankings
    What constitutes quality content
    How to repurpose your content
    What to do with the content you create


    If your business is dependent on developing relationships with prospective customers and you want to separate yourself from everyone else who does what you do, this is a show you won't want to miss.


     


     

  • 01:05

    Networking CEO: Kenn Renner, Video as a Marketing Strategy

    in Business

    Kenn Renner is a internationally known speaker, author, investor, and entrepreneur. He has closed over $325 million in real estate sales since 1983. Kenn  is the author of five nationally published books, several booklets, news columns and articles. A highly respected entrepreneur, Kenn  produced over 700 videos, created and owns the number one ranked Real Estate Video Channel in the world having over 12 million views (kennrenner.tv). Kenn is a nationally known seminar speaker on the subjects of “Goal Setting, Real Estate &  video marketing as well as a State of Texas Continuing Education Instructor. He has produced a multitude of educational and motivational programs including seminars, webinars, television shows, several dozen musical compositions including full length music CDs, books, DVDs, video & audio programs. He has been featured several times as a guest expert on HGTV’s House Hunters and has appeared as a co-host on  local and nationally syndicated radio shows. Kenn’s book “The Video Quick Start Guide” is a popular e-book that has helped thousands get started in the world of video marketing.


     He currently resides in Austin, Texas with his wife Michele and his three children Justin, Christine, and Julia.

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