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  • 00:31

    Marketing Strategy: Social Media Reactors: Simplified

    in Entrepreneur

    Up to today, much of social media marketing strategy has been subjective at best. That's correct! Top research clearly indicates that even Fortune 500 firms are not able to accurately determine whether or not their social media marketing efforts are quantifiably delivering a measurable return on investment (ROI). That equals bad news and good news all at the same time. The bad news is when you make a social media marketing investment that does not produce direct profits, while the good news is that some businesses have actually figured out the social media marketing - and this levels out the competitive playing field for you and your business. As an entrepreneur, how can you apply certain social media marketing "reactors" to generate profitable growth for your unique business endeavor? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Strategy: How to Know If Your PR Campaign is Paying Off

    in Entrepreneur

    Marketing Strategy: How to Know If Your PR Campaigns are Paying Off


    As entrepreneurs, how we go about planning and implementing our public relations (PR) campaigns will be the difference between effective business brand recognition and remaining in a pattern of market-invisibility. Relative to developing your PR strategy, which four ways can entrepreneurs or startups on a budget track and measure the success of their PR campaigns in a smarter; more profitable way. I share some solutions regarding these public relations marketing within the context of this edition of Strategist Radio LIVE.


    Also, during this exclusive live strategic installment, we considered, examined, and reviewed these three (3) business strategy topics in the name of increased market share and sustainable profitability:



    The Three "C's" of Consumer Characteristics
    Add Flavor to Your Writing with Rochelle Ballis
    Understanding Opportunity Blindness with Neal Cabage


    I look forward to engaging, sharing, and collaborating with you! T :-)

  • 00:31

    Marketing Strategy: How to Be the Social Media Brand Builder

    in Entrepreneur

    What social media strategy do you use to generate social media brand awareness? Social media marketing done right can help your unique brand exude expertise, support, quality, service, reliability, credibility, and respect. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. What plug and play social media marketing strategy must you implement into your business marketing plan? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Strategy: How to Localize Your SEO to Gain Higher Profit

    in Entrepreneur

    As a business leader -  particularly relative to your online marketing practices, your search engine optimization (SEO) and search engine marketing (SEM) strategies are critically essential for your earned media (free advertising/promotion) efforts. In order to efficiently test your marketing strategy, you should begin by testing on a more concentrated scale. Geo-targeting your SEO and SEM process will help you fine-tune your marketing messaging toward increasing your brand's market share and generating increased profits. So then, what should you consider as you develop and roll-out your unique geo-centric SEO/SEM plan? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Strategy: Applying the Content Marketing 6-Pack

    in Entrepreneur

    Content marketing is about  promotion and advertising that involves the creation and sharing of media and publishing content in order to acquire and retain customers, and certainly to generate profit. This content can be presented in a various formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, and so on. As you develop, manage, and measure your content marketing strategy, what six (6) essential ingredients must you add and stir into your content marketing mix in order to profitably support your overall unique entreprenuerial business strategy? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Strategy: How to Get People to Open Your Emails

    in Entrepreneur

    As an entrepreneur, you should realize that email remains a staple for both personal and business communication practices. Businesses use email as a useful marketing channel, but with alternative and competing marketing communication channels now available, consumers are overwhelmed by companies vying for their attention. This means fewer emails are being opened and that is a profit-problem across today's business landscape. What if you knew of a strategy that would get your targeted email recipients to open and respond to your email marketing communications? That email marketing strategy is real and available for those that become aware of and act upon specific email marketing precepts. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Book Marketing Strategy: How to Generate Free Book Publicity

    in Entrepreneur

    Both independent self-published and traditionally published book authors must take their cost-effectively designed and implemented marketing strategy very seriously. In fact, one false move, and it could very well be curtains. Relative to book marketing, authors and publishers must decide upon how to invest in their advertising budget in order to maximize book/author awareness and increased book sales. Earned media is a form of advertising in which the book author and/or publisher acquires free book/author publicity from various media outlets ranging from TV, radio, and print/news organizations. As an independent self-published and traditionally published book author, how would you go about generating your own free book publicity? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Book Marketing Strategy: The Write, Publish, and Market Approach

    in Entrepreneur

    An author writes books for a myriad of reasons for a plethora of purposes. So, you have been thinking about finally writing that book. What is your why? What are your reasons for wanting to be an author? What result do you expect to occur? Once you have realistically answered these questions, you must then define your target reader, identify apparent niches, and determine your author competitors. In other words, your book marketing strategy is called into action before typing your first book-writing-keystroke. What process might an author use to more accurately determine how their book will be received by the book's target audience? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Marketing Strategy: The Future of Marketing: A 3-Year Outlook

    in Entrepreneur

    The face, complexion, shape, and the economy of mainstream marketing strategy is ever-evolving, ever-shifting, and perpetually re-defining itself on a global scale. In fact, a significant shift is taking place right now. That shift is how the consumers are now designing and developing the products and services of tomorrow. This consumer-controlled shift has caused marketing firms to re-evaluate how to best interact and collaborate with potential buyers and current customers. Understanding the future of marketing, over the course of the next three years, will notably help you, the entrepreneur, to be postured ahead of the global marketing curve. What worked yesterday, relative to marketing strategy, will soon become measurably and profitably obsolete. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Book Marketing Strategy: Why Ebook Subscription Platforms Under-Perform

    in Entrepreneur

    As being a practicing entrepreneur within a given industry, book authors must maintain a fervent understanding about shifts and changes within the book publishing/marketing sectors. As of late, media and tech organizations have been fast to declare the “Netflix of eBooks” -- a.k.a. the subscription model as the future of digital content. And, in concept, that may makes sense. For instance, who doesn’t want access to nearly any book in the world at any time for one flat, monthly fee? As a self-published or traditionally published book author, what might this literary strategy/distribution chain mean for your book sales process and your overall eBook monetization plan? That is our focus on this edition of, “The Strategist Radio LIVE."

  • Book Marketing Strategy: Top 10 Things NOT to Do this Year

    in Entrepreneur

    Book marketing strategy has become an ever-evolving quagmire of senseless guesswork that, more times than not, leads today's most well-intended authors directly into a financial toilet flush-cycle. From old school author co-ops (time-wasters) to clueless one-hit wonders, ineffective ways to sell more books can be found throughout social media networks, a self-proclaimed book marketing guru's blog, or by way of friends who have never attained notable book sales success. In order to level the playing field and get you thinking and implementing your book marketing strategy in the right direction, there are 10 things you must be aware of and avoid at all costs. It's high-time for a literary game changer on behalf of your distinct book marketing strategy for 2015 and beyond. That is our focus on this edition of, “The Strategist Radio LIVE."