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It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist."
Interview with Dr. Steven J. Golightly
Los Angeles County Child Support Services Department
Dr. Golightly currently serves as Director of the Los Angeles County Child Support Services Department, one of the largest locally-administered child support programs in the nation. He was appointed to this position by the Los Angeles County Board of Supervisors on February 23, 2007.
In 1999, he accepted a position with the Los Angeles County Department of Public Social Services as Chief Deputy Director and then subsequently served as Acting Director of that agency until 2002 when he moved to then-newly created Los Angeles County Child Support Services Department. Los Angeles County is the largest unit of local government in the nation with over 10 million citizens and a County government workforce in excess of 100,000. As Director of Child Support, he currently oversees the day-to-day operations of the County’s Child Support agency with an annual budget of $172 million and a workforce of over 1500 individuals.
In 1996, Dr. Golightly was appointed as a career member of the Federal government's Senior Executive Service and served as Regional Administrator for the U.S. Department of Health and Human Services' Administration for Children and Families, based in Federal Region IV - the eight southeastern states.
Dr. Golightly has an undergraduate degree in Business Management, a Masters Degree in Public Administration from California State University at Dominguez Hills and a Doctor of Philosophy degree in Public Policy and Administration from Walden University.
Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
Did you know that Facebook wants you to succeed? And did you know that Facebook has created all sorts of tools for you to do so?
Our guest, Molly Pittman, from Digital Marketer shares the "ninja tricks" she has figured out and mastered, and is now sharing with you.
Molly is the Vice President at Digital Marketer. She uses her wide range of business and communication skills to enhance their presence on Facebook, Twitter, LinkedIn, and more. Listen in to find out how you can use the priceless tools that are right in front of you, and you didn't even know it.
Learn how to exponentially grow your business without increasing your workload with these little known strategies that most entrepreneurs and business owners don't know. Our guest, Roland Fraiser, currently is a principal in Idea Incubator and Digital Marketer and works in marketing businesses as a principal with Ryan Deiss, Frank Kern, Perry Belcher, Kent Clothier and many other digital marketing thought leaders.
Roland has a real passion for business and putting deals together and is always on the lookout for businesses to buy, reposition and sell.
219 GreenConnect host Kathy Sipple speaks wiith Shane Hansen, the new market manager at Michigan City's Farmer's Market. Shane is not only the market manager, he's an owner of a 13-acre organic farm himself. He's seeking to offer market visitors more of a local food experience, limiting vendors to those that are truly local and bringing in an educational component to the market as well.
Market Your Solution
Most new business owners number one need is getting more customers. Why do new business owners have trouble getting customers,discover three keys to marketing that typically are only taught to people with marketing degrees. Since you probably don't have time to go back to school and get a marketing degree, My co-host this week decided to share these three keys to marketing with you in a short version today on The Networking Diva Hour.
Scott Curry challenges audiences to accomplish more than they’ve ever imagined possible. Drawing on over a decade of experience, Scott uses proven techniques to empower and equip audiences to achieve their dreams and bring lasting change to their lives and the lives of those around them. Check him out @ www.ScottCurryEvents.com
in Real Estate
What happens a seller tells you "The market is back", and uses it to justify unrealistically high prices on their listing? Yes, today's market is improving, and most homes are worth more because of it - but what does MORE actually mean? It could mean unrealistic seller expectations, so in today's episode we're going to talking about the reality of today's improving real estate economy and how to approach a client that is clearly over priced but isn't seeing it.
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