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Being a Branding Expert is only HALF of my mission. Twice a month, I host amazing experts with deep insights on business and personal development on the calls for my membership group, http://www.MyAccountabilityClub.com. This month, I want to open what would normally be a call only for members of the Accountability Club to all of you.
If you want learn to manage – and even optimize - your stress, listen in!
Dr. Carol Scott will be my guest – she is an emergency physician and health educator trained at Johns Hopkins in Baltimore. She is an expert on the connections between stress & health and the developer of the BestStress Zone concept.A highly sought after speaker and Stress Relief Coach, she is the author of Optimal Stress: Living in Your BestStress Zone and the founder of the Scott Institute for Optimal Stress.
My Accountability Club is a membership group - led personally by me - dedicated to keeping people on track toward success through a structure system of monthly milestones. The Club includes conversations with cutting-edge experts, group coaching calls and a community-based website.
The Club helps people hit milestones ranging from revenue increase to weight loss. The Personal Track guides members on dealing with issues related to fitness, finances, relationships, self-healing and personal growth. The Professional Track focuses on career challenges, such as job transition, negotiating, entrepreneurship, and branding and marketing strategies.
The Personal Track calls are the second Thursday of every month and the Professional Track calls are the last Thursday of each month. For a limited time, you can get a one-month trial of MyAccountabilityClub.com, including a Personal and Professional Track call, plus access to our entire Resource Library for only $1.
Libby Gill executive coach, bestselling author, and speaker. The former head of communication at Sony, Universal and Turner Broadcasting, Libby shares strategies to help established and emerged leaders inspire purpose and drive performance. Her clients include AMC Networks, Ernst & Young, Intel, Kellogg’s, Microsoft, and many more. Her award-winning book You Unstuck helps people clarify their vision, simplify their path, and execute their plan for success
Kerry Patterson prolific writer and coauthor of the New York Times bestsellers Crucial Conversations, Crucial Accountability, Influencer and Change Anything. Kerry has completed doctoral work at Stanford University. He is a recipient of the Mentor of the Year Award and the 2004 William G. Dyer Distinguished Alumni Award from Brigham Young University
Frank Zane winner of all bodybuilding's major titles:Mr. America, Mr. World, 3 time Mr. Universe beating Arnold Schwarzenegger, 3 time Mr. Olympia. Holder of a B.S. in education, B.A. in psychology, and M.A. in experimental psychology, now 71 Zane has been training for almost 60 years and teaching people how to train with weights and eat correctly since 1980 in his Zane Experience program, now located in San Diego
Today we are delighted to have Libby Gill in the Business Salon.Libby Gill is the author of “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands” and among her other great books, she is also an internationally recognized executive coach and branding expert with over 20 years of industry experience. Libby has worked with some of the best in the business including ABC-Disney, Nike, PayPal, and Warner Brothers just to name a few.In this blog talk radio episode we dive into a deep conversation with Libby about her book “Capture the Mind Share and the Market Share Will Follow”. The main points expressed in this discussion are:1. Quick overview of the 7 Cs with a focus on the woman solopreneur2. Clarify - How Purpose, Premise, Promise combine to create your Value Proposition3. How to identify the right Credibility Boosters up front to accelerate Collaboration and Connection?
in Self Help
Libby Gill is the former head of communications and public relations for Sony, Universal, and Turner Broadcasting. She is now CEO of Libby Gill & Company, an executive coaching and consulting firm. An international speaker and bestselling author, she has shared her success strategies on CNN, NPR, the Today Show, and in Business Week, The New York Times, Wall Street Journal, and more. Libby’s award-winning book “YOU UNSTUCK: Mastering the New Rules of Risk-taking in Work and Life” has been endorsed by business leaders including Zappos.com CEO Tony Hsieh and Dr. Ken Blanchard. Her latest book, "Capture the Mindshare and the Market will Follow: The Art and Science of Building Brands," was released in August 2013.
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Libby Gill. The original live interview was 1/24/14
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect.
Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
To order her book click HERE
Libby’s website is http://libbygill.com/
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Other than you yourself, your website is the most important element of your brand.
Branding means finding your unique, authentic expertise and making it so compelling and respected within your market share that you are recognized – no easy task, believe me. Taking the time to be sure your brand is SOLIDLY in place is so vital to your business that it’s like pouring the foundation on your million-dollar home. Without it, all of your hard work, creativity, and expense can simply crumble. Imagine hosting a great dinner party for 100 of your BEST clients, and having the entire structure collapse on them. You get the picture.
How does lack of brand identity manifest for most businesses? In their website. On November 30th, I’m going to host a half-hour class on the 10 things people do that screw up their website! This is my chance to share freely with you all a few of the easy-to-implement tips that I use to help clients create a brand foundation that is firmly implanted on every page of their website. You can sign up to participate simply by signing up for my newsletter on the top right of my blog page. http://blog.libbygill.com
If you know that your website is a BIG stumbling block for your business, you can get all of my brand-changing tips on website makeovers in my four-disk “1-Day Web Makeover DVD” series. You can find it at http://libbygill.com/store
Branding Expert, Bestselling Author, and Keynote Speaker
Build Your Brand, Build Your Business: September 6, 2011 - Libby Gill
Libby Gill is the branding/PR brain behind the launch of the Dr. Phil Show, as well as numerous businesses and non-profit. Get to know her here as she guides you to create a distinctive brand that captures the heads and hearts of your ideal customers. Learn to capture the 'mindshare' so the market share will follow. Tune in September 6th at 8pmET/5pmPT to hear from Libby and find out how you can take classes with/from here at Vivaprenuer Academy.
Kelli Richards is the CEO of the All Access Group and host of All Access Radio. She has spent over 20 years forging innovative alliances between rock stars and tech geniuses; and driving the convergence of Silicon Valley, Hollywood & Madison Avenue through disruptive technologies and emerging business models.
Her guest this week is Libby Gill. Libby is an author, speaker, and personal coach. She is an entertainment industry veteran, having led public relations and corporate communications as senior vice president at Universal Studios; and vice president at Sony Pictures Entertainment and Turner Broadcasting. She was also the PR/branding brain behind the launch of the Dr. Phil Show.
For more information on Libby and her work go to: http://libbygill.com/
You can hear Kelli Richards entire interview series on her website at http://AllAccessGroup.com under the Resources Tab / BlogTalkRadio.
Kelli Richards, CEO of The All Access Group and Host of All Access Radio will interview Branding Guru, Libby Gill. An entertainment industry veteran, Libby Gill spent 15 years heading public relations and corporate communications as senior vice president at Universal Studios; and vice president at Sony Pictures Entertainment and Turner Broadcasting. She was also the PR/branding brain behind the launch of the Dr. Phil Show.
A widely acclaimed speaker, Libby has delivered keynote speeches to organizations including Microsoft, Disney-ABC, Cisco Systems, Comcast, the US Travel Association, The Conference Board and many others. She is also the author of the best seller, "You Unstuck - Mastering the New Rules of Risk Taking in Work and Life."
Libby will share her vast experience on building a brand that sells and stands the test of time, as well as using video to capture the mindshare of one's audience and how digital distribution helped her build her empire of friends, fans and followers.
Kelli is the CEO of The All Access Group, a noted producer and the author of "The Art of Digital Music,” recently named a Best Books Award Winner by USABookNews.com.
Libby Gill Presents MINDSHARE RADIO
Join Libby each week when she interviews business leaders, bestselling authors, and idea generators on innovative topics straight from the pages of her latest book "Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands."
COMMUNICATE: Talking Your Walk to Influence and Inspire
Like the old "location, location, location" maxim from the world of real estate, many leaders cite "communication, communication, communication" as the key to successful organizations. But how exactly does an individual or company create and maintain an effective communication process?
In our Innovators Interview, Libby talks with Heather Rim, vice president of Global Corporate Communications for Avery Dennison Corporation. Heather joined Avery Dennison in 2010 working on internal communications and is now responsible for the strategic direction and management of all aspects of corporate communications for the company. Before joining Avery Dennison, Heather was VP of Communications for the Disney ABC Television Group, and before that she worked in marketing and communications for WellPoint and Countrywide.
In our final segment, Q from U, Libby answers a listener question from an executive who wants to know how to embark on a job search without her boss finding out.
Contribution: If Not You, Who?
Even if you don't work for a triple bottom line business - specifically dedicated to people, planet, and profit - you can still make a difference in your community, get your workforce engaged, and give your brand a boost all at the same time. Find out how you can make a contribution as an individual or as part of an organization right now.
This week I am delighted to welcome to the show Executive Coach, Brand Strategist and Bestselling Author, Libby Gill.
Libby Gill headed up public relations and corporate communications at major entertainment studios including Universal Studios, Sony Pictures Entertainment and Turner Broadcasting and was the branding and PR brain behind the launch of the Dr. Phil Show.
Libby is now an internationally respected executive coach, brand strategist and bestselling author of bestselling YOU UNSTUCK: MASTERING THE NEW RULES OF RISK- TAKING IN WORK & LIFE and founder of MyAccountabilityClub.com.
She’s been featured on the Today Show, The Big Idea with Donny Deutsch, CNN, Oprah & Friends Radio Network, NPR, the Dr. Phil Show, and in Time magazine, the Wall Street Journal, the New York Times, O magazine and
Our topic will be "Staying Accountable to Success"
Accountability is a big theme in Libby's work and in her new book "You Unstuck". We will be chatting a lot about accountability and how Libby defines it.
What does accountability have to do with personal success?
As a coach for entrepreneurs and executives all over the country, Libby has gotten a lot of people unstuck. Does she ever have trouble holding herself accountable?
Why do we get so excited about our goals and plans and then just lose steam over time?
Libby references a lot of scientific research in her book. I will ask her what data she found most enlightening.
I will be asking Libby to share some specific strategies we can learn to hold ourselves accountable.
And much more!
MAY GOD BLESS YOUR FAMILY, IN EVERY WAY OF YOUR LIFE. AWESOME INTERVIEWS, NEW MUSIC.
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