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Join me as I chat with kalen henderson about how to price digital files. Kalen has an interesting perspective on how to price digital files and make money doing it!
Kalen purchased her first studio in 1987 and grew it through four building expansions before selling it in 2006. Following that, she did some teaching and consulting for a few years, then decided that she hadn't gotten rid of the bug yet so I opted to start from scratch on a brand new studio, in a much smaller community just outside her previous market. She opened StudioK in June of 2010 and has been chugging along ever since.
We've got Kalen Arreola with us, the founder of Stars and Stripes Marketing and PR as well as Pinups for Patriots. She is an Army Veteran who served in Operation Iraqi Freedom and is active in the Flying Leatherneck Historical Foundation in San Diego, Calif., VeteransPlus in Tampa, Fla., Women Veterans of Colorado, Honoring Our Fallen, San Diego Military Affairs Committee.
We have some fun with a bit of pin-up quizzing and then come back with a big Q&A featuring Hugh Heffner and Playboy, since it was the magazine that made Alberto Vargas (a painter of pinups) so popular.
We mention the before and after pictures of pinup models and also a video of how photoshop modifies women's bodies.
Join us this week as we welcome the rock band, Devil By Design. Hailing from Columbus, OH., Devil By Design has successfully combined the past 30 years of rock's many genres to bring you a fresh yet old skool look and sound that is already turning heads in the industry. Band members are Travis Halley - Vocals & Acoustic Guitar, Kevin Barker - Bass & Vocals, Nick Baros - Guitar & Talkbox, Robbie Crede - Guitar & Vocals and Kalen Chase - Drums & Percussion. The bands first ep, LET THE DEVIL DRIVE was met with great anticipation from fans and industry people abroad, as Marty McCoy of BobaFlex and Joe Viers of Sonic Lounge Studios helped produce the EP and worked with the band to co-write the title track. Released on BFX RECORDS in late June 2012 , the band immediately hit the road in support of the new EP. We will talk with them about their upcoming schedule, get a behind the scenes look at their music, feature songs from their latest album and ask them to share their message to the troops. Please be sure to visit Devil By Design at http://www.devilbydesign.net/ and spread the word. Fans are welcome to call in and speak live with Devil By Design during the show. If you would like to participate in the live chat during the show, you must sign up on the show site first and then log in during the show. More great music for a really great cause! And as always we will give shout outs to our deployed military listeners. Be sure to join us, Sunday October 28th 2012 at 4:00 PM EST! Our message to the troops....WE do what we do, because YOU do what you do.
Kalen Arreola is an Army Reserve Public Affairs Officer for the 79th Sustainment Support Command in Los Alamitos, Calif. She served in Operation Iraqi Freedom V supporting the 13th Sustainment Command (Expeditionary) and the 3rd Infantry Division. She has worked with embedded reporters from all major news agencies. She also developed a successful hometown news campaign that reached out to more than 250 hometown news markets to tell the story of the American Soldier during the surge. Kalen is on the Board of Advisors for the Flying Leatherneck Historical Foundation. She is also a member of the Reserve Officers Association and the Association of the US Army.
She was awarded the Bronze Star Medal in 2008 for her work in Iraq and has been nominated for the 2010 MacArthur Leadership Award. Her leadership during OIF V also resulted in Army Commendation Medals for her entire print journalist team, after their weekly publication earned first place in the Keith L. Ware Journalism Awards for the Best Field Publication in the US Army.
Stars and Stripes Marketing LLC (SSM): SSM is a full-service marketing agency with a focus on providing marketing services to veteran business owners. Using the agency and existing relationships nationwide, SSM has also become the catalyst for nonprofits and government agencies that wish to reach out to veterans and spread the word about their service.
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