Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

  • 00:25

    Radio [itvt]: Pt 2 - "From Wholesaler to Retailer: Making Unbundling Work"

    in Technology

    "From Wholesaler to Retailer: Making Unbundling Work for Content Owners" at TVOT NYC 2014


    [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:


    "In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.


    This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:



    Jeff Allen, VP of Corporate and Business Development, Clearleap
    Martin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)
    Scott O'Neill, SVP of North America, MPP Global Solutions
    Debby Ruth, VP of National Television and Video, Frank N. Magid Associates
    Wes Williams, Director of Product Management, Scripps Networks Interactive


     

  • 00:22

    Radio [itvt]: Pt 1 - "From Wholesaler to Retailer: Making Unbundling Work"

    in Technology

    PART 1:


    [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:


    "In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.


    This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included:



    Jeff Allen, VP of Corporate and Business Development, Clearleap
    Martin Focazio, Managing Director, Strategic Services, EPAM Systems (Moderator)
    Scott O'Neill, SVP of North America, MPP Global Solutions
    Debby Ruth, VP of National Television and Video, Frank N. Magid Associates
    Wes Williams, Director of Product Management, Scripps Networks Interactive


     

  • 00:21

    Radio [itvt] - TVOT Preview - Millenials and VR Panels at the Show

    in News

    TVOT San Franciso


    June 23-24th


    http://www.thetvoftomorrowshow.com


     


    Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015


    Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies."


    At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how established media companies and brands are reinventing programming and advertising in order to reach Millennials and Plurals; while Hurst has organized, and will be moderating, the show's "Grand Finale" panel, "The Reality of Virtual Reality." (Note: Strawberries and champagne will be served during the Grand Finale panel; and StoryTech will be giving away an Oculus Samsung Gear VR via a raffle!)


    In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Schwartz and Hurst discuss their work at StoryTech, and cast light on the issues they plan to explore in their respective panels.

  • 00:11

    Radio [itvt] - TVOT Preview - Experian Master Class - Audience Data Hubs & TV

    in News

    [itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier."


    The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul).


    [itvt] Editor-in-Chief, Tracy Swedlow, recently interviewed Brienna Pinnow about the Master Class.


    Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:


    •    Brad Danaher, Addressable Media Manager, Experian Marketing Services
    •    Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services
    •    Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services


     


    Site URL: http://www.thetvoftomorrowshow.com
    Purchase your TVOT 2015 tickets here: http://tvotsf2015.eventbrite.com

  • 00:10

    Radio [itvt] - Info About EPAM Master Class at TVOT 2015: Beyond "Watch" Apps

    in News

    EPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products


    [itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products."


    The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, which we will be announcing soon, will be presented by Adobe, Experian and TubeMogul).


    Description: 


    The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex.


    This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.


    In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering.


    URL:  http://www.thetvoftomorrowshow.com


     

  • 00:32

    Radio [itvt]: Adnaan Wasey, Executive Producer of POV Digital on 6 Stories

    in News

    POV, PBS's long-running showcase for independent non-fiction films, recently unveiled six new interactive documentary shorts that it bills as "allow[ing] audiences to engage...on a deeper level, using new technologies and new paradigms in storytelling" (note: more information on each of the documentaries can be found here). Four of the documentaries were created by alumni of POV Hackathon, POV's weekend laboratory series, which provides mentorship and collaboration opportunities for non-fiction media makers and technologists.


    In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Adnaan Wasey, executive producer of POV Digital, discusses how the six films use interactivity and new forms of storytelling to deepen audiences' engagement with their subject matter; describes the work of POV Hackathon; and explains why he believes that documentaries should no longer be confined by traditional linear narratives.


    http://www.pbs.org/pov/digital/shorts/


    http://www.itvt.com


    http://www.thetvoftomorrowshow.com

  • 00:42

    Radio [itvt]: "A City Is Another TV Channel" at The TV of Tomorrow Show 2014

    in News

    [itvt] is pleased to present an audio recording of the TVOT 2014 session, "A City Is Another TV Channel." The session was described in the show brochure as follows:


    "Entertainment is only one of many content types arriving on television and second and third screens. Increasingly, individuals and households are using these screens to consume services that leverage the burgeoning Internet of Things (IoT): One of the most exciting developments in the IoT is taking place around an increasingly sensorized and annotated urban environment. First-generation services like Yelp and Foursquare are early successes. But even greater growth awaits, which will demand more sophisticated solutions, architectures and user interfaces, many of which will employ video and be delivered as televisual experiences. This session will bring together representatives from the world of advanced-television, screen design, urban theory and beyond to explore the ways in which the city will become a channel of the TV of Tomorrow." Panelists included:



    Fabian Birgfeld, Director, W12 Studios
    Don Dulchinos, President, Smart Home and Away (Moderator)
    Melanie Nutter, Consultant (Former Director of the Department of the Environment, City and County of San Francisco)


     

  • 00:38

    Radio [itvt]: An Interview with Brian Greene on His World Science U -

    in Science

    Interview: Brian Greene, Professor of Physics and Mathematics at Columbia University, Discusses his New, Video-Centric Online Educational Platform, World Science U


    In this recently recorded interview with [itvt] editor-in-chief, Tracy Swedlow, BRIAN GREENE, professor of physics and mathematics at Columbia University, discusses his work on the educational video platform, World Science U, which launched last April. The highly social and interactive platform uses a combination of live and on-demand, long-form and short-form video, social media and an innovative interface, in order to allow viewers--ranging from interested amateurs to university students--to navigate, discover and learn more about a range of topics in physics, mathematics, cosmology and related sciences.


    An alternate video recording of the interview (complete with detailed demos of how World Science U works) is located here.


     

  • 00:46

    Radio [itvt]: "Refashioning of Pay-TV's Technology and Content Infrastructure"

    in Technology

    [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "The Refashioning of Pay-TV's Technology and Content Infrastructure." The session was described in the show brochure as follows:


    "By most accounts, the past few months have been a rocky time for pay-TV: according to a recent report from Leichtman Research Group, for example, the 13 largest operators in the US (representing 95% of the market) lost 150,000 video subscribers in the third quarter, compared to 25,000 in the same period last year; and nary a day goes by without a story appearing in the business press about the 'decline' or even the 'demise' of pay-TV.


    This session brings together representatives of some of the companies that are looking to help pay-TV arrest its video-subscriber losses and revitalize its technology and content infrastructure with innovative solutions that will enable it to adapt to a rapidly evolving video world. Panelists will articulate their visions of the future of pay-TV, and debate and discuss the respective roles that will be played in that future by such new technologies and phenomena as the cable Reference Design Kit (RDK), HTML5, the incorporation of broadband services and applications onto the pay-TV set-top box, the migration to IP, multiscreen delivery, the emergence of cloud-based content services, and more." Panelists included:



    Steve Donohue, Editor-in-Chief, The Donohue Report (Moderator)
    Mike Earle, CEO, aioTV
    Fred Handsman, SVP of Strategic Planning and Business Development, Vubiquity
    Michael Hawkey, SVP and GM, Sling Media
    Tara Maitra, EVP and GM of Content and Media Sales, TiVo
    Bernee Strom, Founder and Executive Chairman, WebTuner
    Robin Wilson, VP of Business Development, NAGRA


     

  • 00:30

    Radio [itvt]: "Content over Distribution: Fluid Audiences and How to Reach Them"

    in Technology

    "Content over Distribution: Fluid Audiences and How to Reach Them" at TVOT NYC 2014


    [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows:


    "TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value their products to serve brands? And how do brands retool their advertising roster and business to ensure that they are continually chasing maximum reach and ROI on their spend?


    B.Bonin Bough, Head of Global Media at Mondelez (33rd-largest media buyer in the world), sits down for a fireside chat with Ashley J. Swartz, CEO of Furious Corp, to discuss why, despite the fact that the business of TV and TV advertising is harder than ever, it is still a winner."


     

  • 00:19

    Radio [itvt]: Hilary Perchard on Sky's Investments and Partnerships

    in News

    Based in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses some of Sky's recent investments in US high tech and other areas, explains the strategy behind those investments, describes the kinds of companies that Sky is looking to invest in, and more.


    (Note: Hilary Perchard will be speaking at TVOT NYC 2014, December 9th in New York City; purchase your tickets here.)