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This week on the Networking Diva Hour are you confused between what is Marketing and What is Branding? Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”
Discussion Topic: Brand Differentiation
What is a brand [branding is not marketing]
3 ways to create brand distinction + gain competitive advantage
3 ways to align your employees to deliver on your brand promise + build advocacy
My co-host this week is Suzanne Tulien author of The 6 Myths of Small Business Branding e-book and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, she is helping to pave the transformational highway for businesses to grow by conscious, strategic design, not by default.
Check out Suzanne Tulien @ www.BrandAscension.com
'Moving People to Profit' ~ Powered by The Career Engineer (TCE) - www.tcenow.com
Image is Everything
Here Say ~ If you want to be treated as a diamond, then stop selling yourself as a piece of dirt! Image, Content & Your Vice can make you or break you...or Worse!
What is TCE talking about.....Join the conversation and find out.
STOP Living, Breathing and working BENEATH your Purpose! Join TCE's Career Talk Radio along with special guests as we share employment, economy tips, e-business tips and solutions to help you make Monday Mornings...BETTER! Create the life of your dreams.
Programming: SweetBerry Designs
Powered by TCE Career & Biz Network
The LizyT show with Andria M. Thompson with Black Canadian Award
Andria Thompsong is a certify Image # Beauty Consultant, teacher, dancer and proud mother of 3.
She is a model and poetry and Jazz lover.
She is the founder of "UR WOMAN" a consultant service that seeks to promote positive self image, God confidence and self worth.
Though on-going imagine workshops.
MUSICDRAMATV - Talks About How To Promote Your Brand Online
Online branding is an important component of digital marketing, so here are tips for getting your brand noticed.
If you think Twitter, Facebook, and other online social media communities are only for teens, you're missing out on valuable and free marketing platforms You're never too small to start building your brand
Today’s Automotive Advertising Experts show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review PureInfluencer in a discussion with Ron Morrison.
PureInfluencer is a team of creatives who strive to effectively influence your market to do business with you sooner, more frequently, and with greater profitability. Their solution has helped dealership clients like Rick Case Honda, Brown’s Nissan, Santa Monica Toyota and many more.to sell more cars and more service business while spending less on marketing campaigns using direct mail.
Ron will explain why it’s more profitable to brand or “condition” prospects to look for your products even before they’re in the market. Companies like Geico, Verizon, DirectTV, AT&T, Apple all use effective and persistent branding to condition people to be more receptive to their brand once they get into the sales funnel. Today’s show will teach you how and why they do it and how you can apply their same winning tactics to sell more vehicles and service.
ROCKSTEADY HAS NEVER GOTTEN ITS DUE IN WORLD MUSIC - BUT WE KNOW After World War II, Jamaicans purchased radios in increasing numbers and were able to hear rhythm and blues music from Southern United States cities THIS SPAWNED AN UNSTOPPABLE FLOOD OF ARTISTS WAITING TO EXPRESS WHATEVER WAS INSIDE - A VOLCANO OF CREATIVITY POURED OUT ON VINYL AND REEL TO REEL AND CASSETTE TAPES......JAMAICA WAS FIRMLY ON THE MAP EVER SINCE - EVEN BOB MARLEY CAN THROUGH THE SYSTEM AND FLOURISHED ALONG WITH TENS OF THOUSANDS SINCE
Join us as we welcome our special guest in the studio Pastor Harry Singleton from Silver Cloud M.B. Church. We will discuss his ministry and history of his church.
We will also discuss from Gospel Coalition called THE PATTERN AMONG FALLEN PASTORS. You can follow along with the link below.
The conversation starts at Noon.... don't miss it!!!!!!!
"Taking The Limits Off Radio", A non-traditional radio show with a vision to spread the Truth of God's Word; that inspires and encourages you to have a meaningful relationship with Christ, through biblical teaching and relevant information. A talk show that "breaks the chains off the norm" to promote a realistic conversation with God and his people.
You can also watch the simulcast on Ustream at
Live from the Brand New "Taking The Limits OFF Studios"
On the WIN Without Competing! show Dr. Arlene explains how to create a blazing trail of social networking posts to highlight your brilliant brand. But that’s not enough. You must also shine a spotlight on your social media profiles to illuminate why you are unique. Ask yourself: How does my brand benefit others? On Episode 97, listen to learn how to ignite, fire up, and explode your brillant brand!
Call Dr. Arlene 310-443-4277; firstname.lastname@example.org
See the book http://bit.ly/1BNCefv
Use the 5-Star App iBrandU4Hire: bit.ly/PqJ3cx
Listen to more than 90 radio shows http://bit.ly/1xGm6pz
Contemplate Career Coaching bit.ly/1dOsIvE
Consider Business Consulting bit.ly/1cP6LhR
About Dr. Arlene & barro global:
After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.
In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.
Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
The Chief Visionary is back and fired up! Tune in to Get Coached for Business Success with Natasha Davis! Learn the latest business development, marketing, branding techniques and so much more.
You'll never know who will appear on the show! So, Tune in to reflect on your week and kick start the next week!
Featured Guest this week: Ms. Kashima Peters CEO of The Social Hostess www.MySocialHostess.com
Topic: How to go from Full Time Employee to Full Time Entrepreneur! Reality Checkpoints
A little about your Host:
Ms. Natasha Davis is the lead Business & Marketing Strategist for Visionary People, LLC (www.VisionaryPeopleArise.com) where the team specializes in Brand Development and Management for small and large companies.
Natasha, began hosting and producing quality content for the business community in through radio and TV in 2010. Since launching VP Media she has attracted thousands of viewers to VP TV and listeners to Coaching For Success radio.
You will also hear Natasha deliver her " 5 Simple Steps" series every Wednesday at 6:00pm est on www.106LiveRadio.com
in Self Help
SixFigureStart offers career coaching by former Fortune 500 recruiters. Our show is hosted by Caroline Ceniza-Levine, former recruiter in financial services, management consulting, media, technology, and pharmaceuticals. In this episode, Caroline answers questions on personal branding -- specific examples, branding for new to the workforce, branding for reentering the workforce, branding when you relocate to a new city and branding when you change roles.
Bay Area's top small business coach and radio show host on AM 1220 KDOW and AM 1100 KFAX Margaret Jackson, is going to give you a few quick tips on building your small business brand on social media.
This is an off-the-cuff quickie!!! Take advantage of hearing real talk, and real straight.
Connect with the On the Edge Women In Business CLUB If you want to get, receive a special discount on joining the CLUB tune into AM 1220 KDOW tomorrow night 6p-7p PST or Listen LIVE Dial into the show and join me LIVE on AIR, to claim YOUR DISCOUNT! 1 800 516-1220.
''RAG'S AND RICHES'' Hosted By-Edwin J Applewhite
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