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  • 00:31

    Accelerated Digital Strategies in Franchising

    in Technology

    Paul Segreto, CEO Franchise Foundry joins Deb Evans and Jack Monson. Paul along with Lee Plave and Theresa Huszka will present "Web 2.0: Data + Social Media" at upcoming Franchise Expo South. Paul will give us a sneak peak to his presentation and tips on effectively using social media within franchising. 

    About Paul Segreto

    Paul is responsible for Franchise Foundry corporate strategy and business development. Paul also works with Franchise Foundry’s portfolio and clients to improve unit economics and to strengthen systems and processes. Paul has extensive franchising experience and is a Certified Franchise Executive. He has over twenty years of franchise experience and has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer.

    Connect with Paul, Deb and Jack on Twitter.

    Follow Social Geek Radio on Facebook

  • 00:20

    Live From Multi-Unit Franchising Conference

    in Technology

    Join hosts Deb Evans, President Franchise Foundry and Jack Monson, Global Director Manalto Social Media on Wed April 8th. Jack will broadcast live from the Multi-Unit Franchising Conference at Caesars Palace in Las Vegas! Deb will test streaming live from Houston using the new Periscope app! 

    Follow the #SocialGeekRadio tweets via Deb or Jack on Twitter!

  • 00:31

    Franchising the Waxing Industry

    in Business

    We have a great show today.  We are meeting with Summer Vasilas and Alex Arlotta the founders of Waxing the City. As the upkeep of individual body parts such as eyelash extensions, facials, body waxing and pedicures spurs growth of offshoot single-service salon concepts, fitness industry giants are starting to dip into the lucrative niche beauty business. One example is 3,000-unit international co-ed fitness chain Anytime Fitness, the world’s largest and fastest growing co-ed fitness franchise, which recently acquired the emerging wax-only franchise, Waxing the City.  In part 2, we hear from franchise expert Karol Mercurio on our Great Quotes in Franchising podcast.

  • 00:30

    NextGen in Franchising Success Stories with Jennifer Kushell and Scott Donnell

    in Business

    Jennifer Kushell, Founder & CEO of Young & Successful Media and YSN (Your Success Now), and Scott Donnell, President of APEX Fun Run, join Franchise Focus co-hosts Rick Bisio and Graham Chapman for a lively discussion about the International Franchise Association's NextGen initiative.   Listen in as Kushell and Donnell share their feedback from the NextGen Summit at the IFA Convention and provide examples of some of the most exciting and innovative young minds in franchising.

    About Rick Bisio's Franchise Focus

    Rick Bisio's Franchise Focus is a weekly podcast devoted to exploring key issues in franchising.   Co-hosts Rick Bisio and Graham Chapman interview industry leaders (franchisees, franchisors, service providers, media members, etc.) who share powerful advice related to successful franchise ownership.

    Bisio, the Amazon-best selling author of the Educated Franchisee and a leading consultant for FranChoice, is dedicated to helping Franchise Focus listeners realize their dreams of business ownership.  Listeners are encouraged to take advantage of the following resources as part of their due diligence process:

    Rick's A Franchise Coach Website
    The Educated Franchisee Book
    The Educated Franchisee Website
    The FDD Exchange
    The Glossary of Franchise Terms

  • 01:02

    A Bird's Eye Perspective on Franchising

    in Entrepreneur

    This week on Franchise Today host Marissa Ruderman is joined by Paul Pickett, VP of Franchise Development at Wild Birds Unlimited, Inc.. Marissa and Paul will be taking a bird's eye perspective on the world of franchising. They will be discussing one of the things that separates the Wild Birds Unlimited, Inc. franchise from others: the personal passion needed to be successful. Each franchise has a strong personal passion for the bird watching hobby and business enterprise. In addition, Paul will be diving into their unique business model, which operates as an operator model rather than an executve model. Wild Birds Unlimited, Inc. is aiming to spread their mission AND build a business enterprise, which has led them to undergo a cultural shirt from a buffet line model of providing lots of choices over the past five years. Lastly, Paul will shed some light on thier out of the box resources and suppliers. About Our Guest Paul Pickett's career with Wild Birds Unlimited (WBU) has perfectly combined his love of birds, nature, and people. He joined the WBU team as the first full-time employee in 1989 shortly after graduating with a master's degree in biology and ornithology from the University of North Dakota. He has more than two decades of experience in working with potential franchisees as they decide to join the WBU team. He also has managed all site selection and lease negotiation assistance for the brand. Paul Pickett has over 24 years of experience of 'Bringing People and Nature Together" as the VP of Franchise Development for Wild Birds Unlimited, leading the Franchise Development team to grow their franchise system to over 280 stores. Additionally, he manages all of the legal and real estate responsibilities for Wild Birds Unlimited, Inc.

  • 00:44

    Franchising - Where to Start? (Sara Waskow and David Pratt)

    in Entrepreneur

    Today, Sara Waskow with FranNet and David Pratt, attorney, are joining me for an ongoing series on Franchsing. This segment, we’ll be talking about the three ways to go into business, the advantages and disadvantages of each, and what is the definition of a franchise? Join us to learn more.


    Plaid for Women radio is produced to give you information, advice and resources to manage “The Business of Life”. Our goal is to help you achieve your goals, get connected, and be heard. 


    Plaid FB: http://www.Facebook.com/PlaidforWomen 

    Plaid TW: http://www.twitter.com/plaidforwomen



    Sara Waskow

    Franchise Specialist and Owner

    FranNet of Dallas/Fort Worth

    950 State Hwy 114 E., Ste 160

    Southlake, Texas 76092




    David L. Pratt

    DL Pratt, PC

    412 Old Annetta Road #1299

    Aledo, Texas 76008




    LinkedIn Bio


  • 01:01

    Technology in Franchising

    in Business

    The Franchise Model Series wraps up this week on Franchise Today with a segment on Technology in Franchising. Host, Paul Segreto is joined by Amit Pamecha, Founder & CEO of FranConnect, one of the leading technology companies in franchising. Paul and Amit discuss current state of affairs in franchising technology, what franchisors should be doing to improve their technology infrastructure and taking it to the local level, the state of consumer and franchisee technology.
    About Our Guest
    Amit Pamecha is the Founder and CEO of FranConnect – the world’s #1 provider of franchise management and recruitment systems. Amit has personally worked with over 300 franchise organizations, helping them implement solutions for improving franchise recruitment, enhancing franchisee relationships and performance. Under Amit’s leadership, FranConnect has grown to become the world’s largest technology provider to franchise systems with over 450 franchise brands as customers. Amit is also a frequent speaker, motivator, and strategist helping franchise organizations find creative solutions to their complex needs. Amit serves on the board of the IFA supplier forum and is a Certified Franchise Executive.

  • 00:33

    A Unique Franchising Business Model

    in Business

    Adie Horowitz, the founder of Licenders, is a mother who felt like she had nowhere to turn when her children were diagnosed as “having lice.”  As an informed mother, Adie insisted that there must be alternative methods for removing lice without using highly toxic products that were in the marketplace.  Adie created her own lice removal process and product line.  Within  three months, Adie’s services were in such high demand, she recognized the business potential.  With a resurgence of lice throughout Europe and the US, Licenders was in the right place at the right time.   Licenders is the premier lice-ending company in the USA, specializing in head lice removal. Our line of all natural products are used to kill the lice, and the AirAlle Device, created by Larada Sciences,  is used to dehydrate every nit.  The interview will focus on their unique franchising business model.

  • 00:30

    The Neuroscience of Franchising

    in Entrepreneur

    Today on ZorCast, host Brendan Major is joined by Lizette Pirtle to talk about the exciting topic of neuroscience as it relates to the franchise industry. Lizette will talk about how understanding neuroscience helps when planning for franchise success, so make sure to tune in!

    About Our Guest

    Lizette Pirtle is a change maker and a franchisee success expert with unique abilities to provide franchisees the foundation they need for successfully replicating the franchise system in which they invested. Her 20 plus years of franchise experience is expansive covering daily operations, marketing, communications, support, and training. For Lizette franchisee success is an art and a science. As a lifelong student of how the brain operates and how we create success or failure through our habits, emotions, willpower, and beliefs, Lizette applies her knowledge of the workings of the brain to ensuring a quick franchisee ramp-up and success.

    Lizette has a knack for designing franchise operational and training systems that allow franchisees and franchisors achieve the success and results they seek. She has a unique strength for breaking concepts down and creating powerful, efficient, and effective processes and business format systems. She derives tremendous joy in assisting her clients implement their vision and franchisees achieve success. 

    A trainer, speaker, writer, and coach, Lizette is passionate about communicating with, serving others, and sharing her knowledge and experience to create transformation and change. Her greatest mission is to change traditional views about franchisee success to bring about the understanding that it is more of an inner game than ever imagined.

  • 00:32

    Social Network Trends in Franchising with Richard J Basch

    in Social Networking

    This week on Social Geek Radio, Deb Evans of Franchise Foundry and Jack Monson of Manalto welcome  Richard J Basch, President of SYNERGY HomeCare and Author of Behind the Franchise Curtain.

    We'll chat with Rick about the current trends in Franchising, highlights at #IFA2015 events, and how he's successfully using LinkedIn Publications!

    Join us Wednesday at 8pm ET  / 7pm CT or download on iTunes! 


  • 00:59

    Exploring the Data Minefield in Franchising

    in Business

    This week on Franchise Today the focus is on something that seems to be in the news every day - data breaches! With data breaches more than doubling since 2009 to more than 25,000 incidents in 2013 and with 467 of those breaches occurring in the retail sector, franchises have been affected as well. Our guests this week are Tom Epstein, CEO of Franchise Payment Network and Lee Plave, Partner at the law firm, Plave Koch. Both are active IFA members on the Marketing & Technology Committee and are also some of the leading thought-leaders in franchising on today's topic.

    About Our Guests

    Lee Plave has extensive experience counseling distributors and franchisors, including drafting and negotiating franchise agreements for complex international and domestic transactions and advising clients on all aspects of franchise and distribution law. He also counsels clients on the application of technology to franchise and distribution systems. Lee focuses his attention on matters such as social networking and social media issues, e-commerce, data use and security policies, cybersquatting and domain name disputes, consumer complaint and cybersmear sites, as well as software and hardware licensing. In addition, he represents clients in matters before the Federal Trade Commission.

    In addition to his role as CEO of Franchise Payments Network, Tom Epstein continues works with the IFA, serving on Supplier Forum, The Marketing & Technology Committee, FranPac supporter, host of IFA FBN (Franchise Business Network) in Orlando, has been published in all major Franchise Trades as well a sponsor of countless industry events though out the year. FPN works exclusively in the franchise space, utilizing Tom’s extensive knowledge in retail and payment processing to facilitate the unique needs of franchise systems.