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This week on Franchise Today, Host, Paul Segreto is joined by Mary Ann O'Connell, Founder of FranWise, a full-service franchise-consulting firm, specializing in strategic planning, operations, documentation and compliance. Women in Franchising is the topic of discussion that will parallel Mary Ann's long career in franchising from franchisee to franchise corporate executive to business owner providing guidance and support to the franchise community.
About Our Guest
Mary Ann was introduced to franchising as the first Money Mailer franchise. For 11 years, she and her partner expanded two franchises while she coached other franchisees. She then worked for her franchisor, Money Mailer, Inc., as VP of Franchise Support Services for over 600 franchisees. Mary Ann then joined Great Clips, Inc. and as part of its leadership staff, she launched two major markets and continued to develop two mature markets overseeing all aspects of operations and training.
As a consultant and founder of FranWise® she has worked with major brands, new concepts and the top professionals in the world of franchising. FranWise® boasts an impressive client list of over 80 brands and maintains strong relationships with its past and present clients. Mary Ann is also an active member of the IFA and serves on many committees and the Supplier Forum Advisory Board. She is frequently asked to contribute articles and be a speaker for many franchise-related events.
This week on Franchise Today host Marissa Ruderman is joined by Paul Pickett, VP of Franchise Development at Wild Birds Unlimited, Inc.. Marissa and Paul will be taking a bird's eye perspective on the world of franchising. They will be discussing one of the things that separates the Wild Birds Unlimited, Inc. franchise from others: the personal passion needed to be successful. Each franchise has a strong personal passion for the bird watching hobby and business enterprise. In addition, Paul will be diving into their unique business model, which operates as an operator model rather than an executve model. Wild Birds Unlimited, Inc. is aiming to spread their mission AND build a business enterprise, which has led them to undergo a cultural shirt from a buffet line model of providing lots of choices over the past five years. Lastly, Paul will shed some light on thier out of the box resources and suppliers. About Our Guest Paul Pickett's career with Wild Birds Unlimited (WBU) has perfectly combined his love of birds, nature, and people. He joined the WBU team as the first full-time employee in 1989 shortly after graduating with a master's degree in biology and ornithology from the University of North Dakota. He has more than two decades of experience in working with potential franchisees as they decide to join the WBU team. He also has managed all site selection and lease negotiation assistance for the brand. Paul Pickett has over 24 years of experience of 'Bringing People and Nature Together" as the VP of Franchise Development for Wild Birds Unlimited, leading the Franchise Development team to grow their franchise system to over 280 stores. Additionally, he manages all of the legal and real estate responsibilities for Wild Birds Unlimited, Inc.
Today on ZorCast, host Brendan Major is joined by Lizette Pirtle to talk about the exciting topic of neuroscience as it relates to the franchise industry. Lizette will talk about how understanding neuroscience helps when planning for franchise success, so make sure to tune in!
About Our Guest
Lizette Pirtle is a change maker and a franchisee success expert with unique abilities to provide franchisees the foundation they need for successfully replicating the franchise system in which they invested. Her 20 plus years of franchise experience is expansive covering daily operations, marketing, communications, support, and training. For Lizette franchisee success is an art and a science. As a lifelong student of how the brain operates and how we create success or failure through our habits, emotions, willpower, and beliefs, Lizette applies her knowledge of the workings of the brain to ensuring a quick franchisee ramp-up and success.
Lizette has a knack for designing franchise operational and training systems that allow franchisees and franchisors achieve the success and results they seek. She has a unique strength for breaking concepts down and creating powerful, efficient, and effective processes and business format systems. She derives tremendous joy in assisting her clients implement their vision and franchisees achieve success.
A trainer, speaker, writer, and coach, Lizette is passionate about communicating with, serving others, and sharing her knowledge and experience to create transformation and change. Her greatest mission is to change traditional views about franchisee success to bring about the understanding that it is more of an inner game than ever imagined.
Over the last eight years, Franchise Interviews weekly radio show has interviewed some amazing leaders in the world of franchising. This October, Franchise Interviews is featuring “Great Women Leaders in Franchising” month. Today’s Great Women Leaders in Franchising is with Hala Moddelmog. Hala Moddelmog served as president of the Arby’s franchise system. Arby’s has approximately 3,500 units and annual system-wide sales of approximately $3 billion. Under Hala’s leadership, Arby's had 12 repeated quarters of comparable store sales increases and increased EBITDA by 80 percent from 2011 to 2012. Her team created new brand positioning, launched new product platforms and new advertising campaigns and redesigned the logo.
In 2006, she was chosen as president and CEO of Susan G. Komen for the Cure, the world’s biggest grassroots organization working to eliminate breast cancer through teaching, knowledge, public policy and science throughout the globe. While she was president, Komen received its first-ever 4-Star Rating from Charity Navigator, there was an increase the number of corporate sponsors and she led international mission delegations to Africa, Eastern Europe and the Middle East.
Moddelmog was the first woman to lead an international restaurant company when in 1995 she was named president of Church's Chicken, the world’s third largest chicken brand with 1,500+ restaurants in 15 countries and nearly $1 billion in system sales. During her tenure, Church’s Chicken experienced eight years of consecutive comparable sales increases, which outpaced the food service industry growth rate.
Adie Horowitz, the founder of Licenders, is a mother who felt like she had nowhere to turn when her children were diagnosed as “having lice.” As an informed mother, Adie insisted that there must be alternative methods for removing lice without using highly toxic products that were in the marketplace. Adie created her own lice removal process and product line. Within three months, Adie’s services were in such high demand, she recognized the business potential. With a resurgence of lice throughout Europe and the US, Licenders was in the right place at the right time. Licenders is the premier lice-ending company in the USA, specializing in head lice removal. Our line of all natural products are used to kill the lice, and the AirAlle Device, created by Larada Sciences, is used to dehydrate every nit. The interview will focus on their unique franchising business model.
Is your marketing slowing down as the end of the year nears? Are you attending fewer conferences and events? Deb Evans and Jack Monson will discuss what shouldn't be ignored in franchise digital marketing and what's coming this last quarter.
Join the conversation on Twitter using #SocialGeekRadio.
Follow Deb and Jack on Twitter: @DebCE and @JackMonson
Visit Social Geek Radio on Facebook and Google+
In this week's installment of the Franchise Focus podcast, co-host Graham Chapman sits down with Michael Layman, the Senior Manager with Littler’s Workplace Policy Institute (WPI). WPI is the arm of Littler that helps the employer community engage in legislative and regulatory developments that impact their workplaces and business strategies. In this week's episode we will discuss this pats summer's NLRB decision, how it impacts the franchising world, and how WPI is helping the IFA fight for franchising's future on Capitol Hill.
About Rick Bisio's Franchise Focus
Rick Bisio's Franchise Focus is a weekly podcast devoted to exploring key issues in franchising. Co-hosts Rick Bisio and Graham Chapman interview industry leaders (franchisees, franchisors, service providers, media members, etc.) who share powerful advice related to successful franchise ownership.
Bisio, the Amazon-best selling author of the Educated Franchisee and a leading consultant for FranChoice, is dedicated to helping Franchise Focus listeners realize their dreams of business ownership. Listeners are encourage to take advantage of the following resources as part of their due diligence process:
Rick's A Franchise Coach Website
The Educated Franchisee Book
The Educated Franchisee Website
The FDD Exchange
The Glossary of Franchise Terms
The Franchise Model Series wraps up this week on Franchise Today with a segment on Technology in Franchising. Host, Paul Segreto is joined by Amit Pamecha, Founder & CEO of FranConnect, one of the leading technology companies in franchising. Paul and Amit discuss current state of affairs in franchising technology, what franchisors should be doing to improve their technology infrastructure and taking it to the local level, the state of consumer and franchisee technology.
About Our Guest
Amit Pamecha is the Founder and CEO of FranConnect – the world’s #1 provider of franchise management and recruitment systems. Amit has personally worked with over 300 franchise organizations, helping them implement solutions for improving franchise recruitment, enhancing franchisee relationships and performance. Under Amit’s leadership, FranConnect has grown to become the world’s largest technology provider to franchise systems with over 450 franchise brands as customers. Amit is also a frequent speaker, motivator, and strategist helping franchise organizations find creative solutions to their complex needs. Amit serves on the board of the IFA supplier forum and is a Certified Franchise Executive.
AK Stout and Deb Evans will be joined by a frequent guest, Jack Monson. Jack is VP at Engage121. For more than ten years, Engage121 Inc. has provided communication services to hundreds of national franchisors, dealerships and direct sellers. With that decade of experience, the company developed a single social media application tailored for the unique communications needs of a national enterprise or brand with hundreds of sales locations. According to leading social media authority mashable.com, the Engage121 application is “first in its class at encompassing monitoring, broadcasting and engagement.” Engage121 Inc, formerly eNR Services, is the creative force behind the Engage121 social media application.
Jack will share what has changed in the franchising space with social media and what to expect at the upcoming 54th Annaul IFA Convention to be held in New Orleans.
Follow AK, Deb and Jack on Twitter and use #SocialGeekRadio. Don't forget you can join the conversation on Facebook.
Join us for the last podcast of 2013 when co-hosts Rick Bisio and Graham Chapman sit down with Matt Haller, the International Franchise Association's Vice President, Public Affairs and Chief of Staff to the President & CEO. Listen in as Bisio, Chapman and Haller explore the big developments that occured in franchising this year and take a look at what's ahead for franchising in 2014. Topics to be explored will include Obamacare's impact on small business owners, the specific industries poised for growth within franchising, and the key political issues impacting franchise businesses.
This week on Franchise Friday, host Paul Segreto is joined by Isabell Estes, franchise owner and marketing guru. Paul and Isabell will discuss how to achieve life balance through franchising. Isabell will discuss her personal experience of breaking the glass ceiling as a woman in the franchising industry.
About Our Guest
Isabell Estes is the franchise owner of The Entrepreneur’s Source in Tulsa, Oklahoma, an international network of business ownership coaches who work with individuals and companies considering franchising as a career alternative or a method of expansion. She also provides B2B coaching and support to existing businesses. Prior to opening the Tulsa branch, she worked several years in marketing and public relations for Tele-Communications Inc., Tulsa Public Schools and TV Guide. She also had her own public relations and marketing consultancy called Estes Communications. She opened the Tulsa office of The Entrepreneur’s Source in order to assist others in what she did for herself.
A graduate of the University of Tulsa, her breadth of business experience includes driving brand awareness for a national cable network; corporate restructuring of the largest domestic cable operator in the world; benchmarking best-practices companies such as Southwest Airlines and Federal Express; lobbying at the state and federal level; media training top executives and developing and implementing strategies that have led to consecutive and successful bond elections. She is a past board president of Leadership Tulsa, a SCORE counselor and a member of Fellowship Bible Church. She is the 2008 Women in Business Champion for the Tulsa Metro Chamber of Commerce, the 2009 Women In Business Champion for the Oklahoma SBA, 2013 WEBB Crystal Award winner and 2013 Marketing Trendsetter Award winner.
This month Franchise Interviews is celebrating Great Women Leaders in franchising. Today's interview is with Melanie Bergeron. Melanie officially joined the family business in 1989 when she was awarded the first TWO MEN AND A TRUCK® franchise in Atlanta, Ga. Bergeron also maintained a career in pharmaceutical sales while operating the franchise because all profits from the franchise were being reinvested into the family business. At the request of her mother, Founder Mary Ellen Sheets, Bergeron came to work at the home office in Lansing, MI in the 1990s. In 1994, Bergeron was named president of TWO MEN AND A TRUCK®. In 2002, she became chief operating officer and in January 2007, she took over as CEO. She became chair of the board in 2009.
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