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In this radio show, we interview Mr. Toby Rush, Founder and CEO of EyeVerify, LLC, based out of Kansas City, KS. This company has a very unique solution in that it focuses upon examining the blood vessel pattern in the whites of the eye (also known as the "Sclera") in order to confirm the identity of an individual. The eye also possesses the iris (which is located at the front), as well as the retina (which is located in the back). There are vendors in this space whom also make identification solutions, known as iris recognition and retinal recognition, respectively. We will find out out from Mr. Rush what makes their product stand out from these solutions. EyeVerify mostly focuses upon the mobile and wireless application markets, making it easier for the end user to gain access to their smartphone, rather than having to type in a password each and every time. EyeVerify is also the recipient of a recent $6 million dollar investment, and we will find out how that money will be used to propel EyeVerify into the future.
Finally, we will hear from Mr. Rush about his thoughts into the future of Virtual Payments made from Smartphones, and how EyeVerify's solution can fit into that market space.