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With more people doing their Christmas shopping online than ever before (up 28 percent from a year ago), we thought we'd get into the holiday spirit by spending this episode talking about the hot trends and gifts that are likely to impact this year's etail figures. We will also touch on the changes to the holidays brought about by the World Wide Web as well as whose been naughty and whose been nice online in 2013. So if you want to get into the ho, ho, holiday scene tune into Carl and Hector as they show you around Santa's web-enabled workshop.
Matthew Kelleher, Chief Commercial Director, RedEye, talks to Kelly Hushin, Editor, The eTail Blog, about how to create successful behavioral email. RedEye is an email marketing provider that collects data on real-world, individual consumer behavior. Redeye then feeds that data into an integrated database with the ultimate goal of delivering what the company calls behavioral email. The highly focused data, when applied to targeted, automatic behavioral email campaigns, can achieve a 20 percent conversion rate on average.
Hear Matthew talk about how RedEye does it and how it can increase email conversion rates by 20 percent.
Welcome to our eTail Blog special podcast previewing one of the finalists in our third annual Best-in-Class Awards.
The eTail Best-in-Class awards honor some of the most innovative programs we’ve seen happening in mobile, social, email and search marketing over the past year with an awards ceremony on February 26th, during eTail West in Palm Springs.
In this podcast, we talk with Bill Keen, Director of Mobile Solutions for InterContinental Hotels Group. His mobile program was named as one of the finalists for the awards.
Peter Stringer, Director, Interactive Media, has helped the Boston Celtics basketball team grow its Facebook fanbase to nearly 5.6 million people. That's a lot of online fans. But how does he and the rest of the interactive team at the Celtics, turn those online followers into game-goers?
In this podcast, Stringer talks about the Celtics' 3-Point Play Facebook application and how that has helped him and his team turn Facebook fans into more than that. He will speak at the Social Commerce Strategies conference in January in Las Vegas. To learn more about the program, visit the website here.
Charlie Cole, Vice President, Online Marketing at Lucky Brand Jeans, talks to Kelly Hushin, Editor, the eTail Blog, about how and why it's important to understand your data analytics suite and target customers through strategic use of that data.
He will speak at eTail Boston on this topic. You can visit the website to learn more about the program.
For the first time in history, the customer is ahead of the retailer, says Simon Forster, Divisional Director, Online, Debenhams. That means companies like his that have been around since the beginning of the department store have to start thinking differently.
Forster speaks here to Kelly Hushin, Editor of the eTail Blog, which is published by WBR - the same company that produces the eTail series of events. In this interview, he talks about how to implement change across an organization that is used to doing business a certain way.
He will speak at eTail Europe which takes place in London from 20-22 June. You can visit the website to learn more about the program.
Sometimes innovations are happy accidents. When Blair Candy discovered that people were shopping its website via their mobile devices because they were being barred from using their business computers, the company knew it had to explore the capabilities and opportunities of the mobile space.
Here, Pam Macharola, Owner, Internet Division President, Blair Candy, discusses how the company has approached mobile - with cautious but definitive steps - with Kelly Hushin, Editor of the eTail Blog which covers multi-channel retail and is published by Worldwide Business Research (producers of various e-commerce events.)
WBR will be hosting Mobile Shopping Spring in May where companies taking steps similar to Blair Candy's with their mobile strategies will meet to discuss their challenges and accomplishments. The event will take place April 27 to 29, 2011, at the Westin at Market Street in San Francisco. Please visit the website to learn more about the event and how to get involved.
Bob Page, VP, Data and Analytics Program, eBay, talks about how eBay handles a data warehouse more than 100 times the size of the Library of Congress with Kelly Hushin, Editor of the eTail Blog, which covers online retail as well as luxury e-commerce and m-commerce.
Bob will speak at eTail 2011 which takes place February 22 to 25, 2011 at the JW Marriott Desert Springs in Palm Desert, CA. You can visit the website to take a look at other speakers joining him. Please also follow the the eTail Blog for discussions with the e-commerce industry.
Ever hear of Mashable? How about Apartment Therapy?
If your an e-retailer and your answer is no – then you definitely need to listen to this podcast! (If it’s yes, you STILL should tune in!)
Why? Because Mashable covers everything that happens online and informs you of how to make the most of your online realm so that, you guessed it, your customers keep coming back. Apartment Therapy attracts droves of readers every day interested in decorating their homes, and thus potential customers for hundreds of you retailers.
What do they have in common? They’re both partners with Federated Media Publishing, and here, I talk to that company’s president and COO, Deanna Brown about how companies can make a difference on the social web and grasp the importance and relevance of content, and learn from sites like Mashable and Apartment Therapy, among others. Deanna will speak at eTail - register here to hear more from her and her peers!
Francisco Ceballos, Country Manager, Mexico, VP, MercadoLibre on growth of Latin American e-Commerce
The e-commerce market in Mexico is worth about $2.7 billion, which amounts to around 1.5% of total retail sales in the country. While that's a much smaller percentage than the e-commerce margins in places like the U.S. and the UK, where e-commerce numbers are closer to 10% of overall retail sales, it's also a number that's respectably growing as Latin Americans are going online more and more.
One of the region's biggest online retailers is MercadoLibre, essentially the eBay of Mexico, beat in traffic only by the biggest of sites like Google, Yahoo and Facebook. Francisco Ceballos, the VP of MercadoLibre, explains the state of online sales as well as some challenges the country is still dealing with in regards to online payments and shipping logistics.
Francisco will speak at the first ever eTail Latin America, set to take place April 5 to 7 in Miami. Visit the website to learn more about the event.
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