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By no means should you ease up your email marketing communication strategy. Contrary to some, email marketing is alive and well! An effective email marketing strategy is all about sending email messages with the purpose of enhancing the relationships with your current or previous customers and to encourage customer loyalty and acquire repeat business on a very personal one-to-one basis. How you design, implement, measure, and manage your email marketing strategy can make a significant impact and generate greater results relative to your overall digital marketing plan. That is our focus on this edition of, “The Strategist Radio LIVE."
Around just about as long as the Internet email marketing has been pooh-poohed as "old school" and no longer relevant. Our guests Mckenna Hallett and Scott Fox beg to differ.
In 1992, Mckenna launched her own business selling jewelry. Living in Hawaii she had to figure out how to reach a much wider audience. She turned to the fledgling Internet, built a website and developed an email marketing campaign. Since then Mckenna has sold more than 40,000 pieces of jewelry to more than 200 shops. Today she continues to sell steadily to over 50 shops and galleries across the nation.
Best-selling author, Scott Fox was in Silicon Valley as the Internet was exploding into new opportunities. Instead of pursuing his intended law career he became engaged in strategizing on how to capitalize on the new technology, starting and consulting in many e-business start ups. Today he hosts a popular online business training forum, podcasts about online business opportunities, consults on new online businesses and coaches entrepreneurs worldwide.
They are both passionate about email marketing and see it as the best way to reach others - in their inboxes. They share a commitment to helping others use the power of the Internet to design successful lives.
We talk about:
building and growing your email list
integrating your website with your email marketing
ways to manage your list and possible providers
best practices in reaching your audience
the top reasons for using email marketing
email vs Facebook and other social media
optimizing for mobile
Take Drastic Steps to Explode Your Business With Email Marketing
On Friday, October 4, 2013, we welcome professional speaker, Toni Harris, The Turnaround Queen. In addition to being a speaker, Toni is also a Corporate trainer, author, coach and radio Host,
She authored Take A Drastic Step, a book which tells her own story of how she took several drastic steps to turn her own life around, filling her with wisdom and specialized knowledge to help others do the same, and which she joyfully shares in her vibrant messages.
Toni joins us on Friday for a conversation about Taking A Drastic Step To Explode Your Business With Email Marketing (a very profitable but often neglected area for most business owners).
Visit her website: ToniHarrisspeaks.com.
Let your readers learn about the fun and lucrative world of writing promotional letters for the $2.3 trillion direct-response industry. Follow simple yet powerful techniques and receive personal and financial freedom.
Email marketing can be one of the strongest and most powerful strategies you can use to produce results, increase revenue and build customer loyalty. But what makes an email marketing campaign successful?
In today's Launch Talk conversation, Karyn Greenstreet will share her secrets about creating successful email marketing campaigns.
Our Guest: Karyn Greenstreet is an internationally-known self-employment expert and small business consultant, and has owned five businesses since 1981. She helps you transform your business with proven techniques and strategies to increase profit, create clear goals and cohesive plans that work. She has spoken at numerous national conferences on business strategy and marketing topics, and has taught over 260,000 people worldwide. She is the President of Passion For Business and operates four websites.
Your Host: Tai Goodwin is an intuitive life and business coach who guides clients in owning their brilliance and getting their message out so they can have more impact and income. She is also editor of Launch While Working.com and host of the popular Launch Talk online radio show.
Learn more by visiting www.taigoodwin.com.
With a sea of emails swelling in our inboxes, you'd think email marketing would be the last way to get your company's marketing message across, right? Not so, says Jessica Best, the Digital Marketing Evangelist at emfluence, who notes that email marketing is still one of the most effective tools for communicating to customers and prospects. But, there's a right and a wrong way to do it.
Tune in as Jessica provides tips and strategies on how to create effective email marketing campaigns that people actually look forward to receiving—and the pitfalls to avoid so your emails don't wind up in the trash, and your company doesn't end up with legal trouble!
Email marketing for small business is one of the most effective strategies for small businesses. Not enough small business owners are aware of it or are using email marketing strategies.
Many of them, mistakenly, think that video marketing is outdated.
This episode will help to clear up some of the confusion surrounding email marketing for small businesses.
Howard Lewinter welcomes DJ Waldow, co-author of the book, The Rebel's Guide To Email Marketing: Grow Your List, Break The Rules, And Win to the Wednesday Edition of Talk Business With Howard.
DJ Waldow is the founder and CEO of Waldow Social, a company that helps organizations think strategiclly about email marketing.
Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris Donald from the Inbox Group (they work with a lot of associations/non-profits) and email marketing blogger Scott Cohen, who works with University newsletters, join us to talk about non-profit email marketing.
When ROI isn’t about revenue
100% delivery to the Inbox with images on
Internal newsletters for large companies and Orgs.
No you can’t unsubscribe from the newsletter
Profit for Non-Profits
eMailRadio presents The Frequency Show
Live at 1PM EST on Tuesday, May 10 Please join us on Tuesday May 17th at 1PM for eMailRadio as Jeff Ginsberg, your host, will discuss email frequency, cadence, scheduling and throttling.
The show includes a guest interview with Dela Quist of Alchemy Worx, always known for being a provocateur who pushes us harder as email marketers. Tune in to hear Dela’s edgy point-of-view and to dialogue about email frequency with The eMail Guide community at 1PM EDT, May 17.
The Frequency Show will explore the value of sending more and less, when and when not, and to whom. Learn how frequency helps to maximize your customer engagement.
Effective eMail Marketing is more than just sending. Jeff and Dela will share the ways you can measure and refine your frequency to get emails opened, clicked-through, and converted.
Join us at 1PM EDT to listen in, call, and participate as we share the strategies that eMail Ninjas use to plan, execute, and improve. The Frequency Show is your opportunity to learn new ways from others in the industry and to share what you know works best. Participate LIVE to give and get from the eMail Guide community.
Want to give us an eMail Marketing frequency tip? Share it in advance and we’ll make sure to mention it on the show: eMailRadio@theemailguide.com.
You can call in or Skype 1-347-637-3461. We all want to deepen our wisdom, so please participate. Call in or email your ideas for The Frequency Show!
CALL IN Tuesday at 1 PM EST and join our LIVE broadcast.
Sharon McRill, Owner of The Betty Brigade, will be talking with Business Owner & Coach Cheri Ruskus about how you can stop bugging and start enriching with email marketing.
Cheri Ruskus is an Author, Business Coach and Small Business Advocate. Cheri started her first business at the age of 28 and for the past twenty-five plus years has not looked back having started and sold several successful and sustainable businesses along her way. Twelve years ago she became a Business Coach and in 2006 founded the Victory Circles, Master Mind Forums and Business Coaching Programs for entrepreneurs. In 2012 she launched the radio show, The Victory Circles Radio Hour, and achieved her goal of reaching 25,000+ listeners during the show’s inaugural year.
Cheri’s second book is Victory One Moment at a Time - Unlocking the Power of the Master Mind. You can learn more about the Cheri, her organization, her books and radio show at www.victorycircles.com.
Follow Betty Brigade:
Want to successfully grow your business? Then tune in and learn the 10 ways to create a killer email marketing campaign!
Join CEO of Think Tank PR & Marketing Trish Cheatham along with co-host Kevin Zimarik as they discuss the 10 ways you can marketing your business via email marketing.
Studies have shown that people who buy products marketed through email spend 138% more than people who do not receive email offers - so how do you capitalize on this for your business? They'll lead you through the entire process!
Trish and Kevin will also talk about successful email campaigns and how they've changed the face of marketing for businesses both big and small.
You won’t want to miss this information packed show! Also, for more information you can visit our show blog at www.ninjamarketingshow.com
#eMailRadio host Jeff Ginsberg will interview Nick Eckert, CMO of Graphic Mail, and get his insights into international email marketing tactics. Nick will tell all about built-in user interfaces and the value of using an email service provider that supports different languages and international connections. There are unique issues involved when marketing to a cross-border and cross-cultural community, and Nick is the Ninja to ask.