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You’ve encountered them at one point or another—someone calls your home phone, offering a certain product or service. This form of sales, called direct marketing, is often considered annoying and invasive by consumers but when carefully planned and implemented, it can be a great source of income for anyone who wants to bring extra money to the family.
But where do you start? And more importantly, how do you ensure you have the right skills, tools, and ethics to take on the discerning taste of consumers?
Our guest in today’s Christian Women Entrepreneurs on Fire episode Chris York will share with us what we need to know before embarking on a direct marketing gig.
Chris is a Professional Network Marketer, Internet Marketer, and involved in Direct Sales of skin care and anti-aging products. She started in 1999 and is now working for a global company where she is building a large team of people from different parts of the world.
On February 18 my guest will be Angela Marie Franco. Angela started her career as a graphic designer, and then move onto agency owner, corporate marketing manager/strategist, copywriter and new business developer. She is dedicated to a green environment and lifestyle and promotes "sustainable communications." The founder and CEO of AMF Direct, LLC, she specializing in direct marketing strategies, corporate communications, branding, public relations, lead generation and business development. An advocate of continuing education, Franco returned to school as an adult to earn another degree. Influenced by her parents and grandmother, while raising her own three children, Franco saw the need to heighten awareness of the necessity for manners, common courtesy, respect for oneself and others, self-reliance and healthy choices. In 2004 she founded The Table Manners Coach - a service that offered American table manners training for children and adults. The consultancy now presents The Table Manners Coach in a how-to publication that provides instructional guidelines on the discovery of poise and comfort in any food-centric social situation. She will be discuss her new project, Entrepreneur Life (TM) TV Show.
Harvey McKay said in his book Swim With The Sharks Without Being Eaten Alive: "Something you know about your customer may be more important than anything you know about your product"
Today we're going to talk about the 11 Essential Rules for Direct Marketing that should be a part of all your marketing practices to Get More Business.
We're going to talk about the one MUST HAVE business tool that your business will not survive without over the next 3 - 5 years.
Melody Campbell, The Small Business Guru and host of the Get More Business Show is a 20 year veteran of small business ownership and consulting. Melody has a Bachelors Degree in Management and is working on her Masters in Internet Marketing. She likes to solve at least one problem every morning before breakfast - even without coffee!
Visit our sponsor - Print Place and use the GURU10 discount code for a 10% discount storewide on all your printing.
TDS Blog - Fickle Customers are Wired and Dangerous
Commonsense Direct and Digital Marketing - Drayton Bird
R-Cubed - Jon Epstein
Lesson 1: What is direct marketing? So what is this type of marketing - and what sets it apart from other forms? What makes one ad direct marketing and another just plain old advertising? Join award-winning direct and online marketing expert Jeanne Grunert for the first lesson in our fall 2010 new free direct marketing "school."
In this episode of the PS Insider Podcast we look at 5 must-read articles, presentations and videos that will change the way you approach fundraising direct marketing.
For more information, visit http://www.ProductionSolutions.com.
The Chief Visionary is back and fired up! Tune in to Get Coached for Business Success with Natasha Davis! Learn the latest business development, marketing, branding techniques and so much more.
You'll never know who will appear on the show! So, Tune in to reflect on your week and kick start the next week!
Featured Showed this week with #NatashaSpeaks:
Topic: Actions that Create Momentum in Business
A little about your Host:
Ms. Natasha Davis is the lead Business & Marketing Strategist for Visionary People, LLC (www.VisionaryPeopleArise.com) where the team specializes in Brand Development Brand Management and Public Relations for small and large companies.
Natasha, began hosting and producing quality content for the business community through radio and TV in 2010. Since launching VP Media (www.VPTVMedia.com) she has attracted thousands of viewers to VP TV and listeners to Coaching For Success radio.
You will also hear Natasha deliver her " 5 Simple Steps" series every Wednesday & Friday at 6:30pm est on www.106LiveRadio.com
Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon continues the series, "Messed Up And Don't Even Know It", with Therapist Ira Lake, Founder of Imtasik Family Counseling Services and Consultant Anthony Herring, CEO of HCFG Solutions.
The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.
The show’s mission is to build strong businesses in the community in order to put people to work.
The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.
Join Joe Kleine, Tyler McMullen and of course our Direct Snap Insider David West as we throw another action packed edition of the Direct Snap at you beginning at 8:30 PM EST.
This week we will be discussing numerous topics including all of Week 5's games around the National Football League, news and notes circulating the league as a whole, firings and important moves, injuries, fantasy football help/talk, and an intruging debate about last year's crop of "super receivers" who have seemed to regress a bit this season.
As always, don't be afraid to give us a call at 714-333-3302 or like our facebook page and give us some love by clicking the link below:
Send us a tweet @Direct_Snap also!!
Brand Journalism has been a huge buzz and hot topic for quite awhile throughout several industries. There are a dozen articles and media resources telling you the do's and don't for Brand Journalism and what qualifies one to be a brand journalist.
Sometimes you have to change the rules to better connect with an audience that is not into all of the instituitionalized frameworks. In order for new era journalist to be more effective they are going to have to create a unique experience that allows them to show up more authenically to reach a variety venues.
In this segment Cross Niche Journalist Marketer and Cross Industries Authority, Alicia Nicole Waters!, shares about learning how to have it your way with journalism and marketing.
She also shares about her New Era Media Journalism platform.
Learn more: www.aliciawaterscrossindustries.com
Revenue Chat with Tony DUrso, welcomes Donovan Kovar, the Digital Marketing Expert. As CEO and Chief Strategist of the 24-7 Sales Agency, he manages over $1 million in advertising for successful online businesses, working with each one to reduce waste, improve conversion and increase their bottom line.
Exhibiting a high level of competence, his agency was selected to be part of Google’s AdWords Agency Program, which is something not to be taken lightly, and speaks volumes in itself. In fact, now that Donovan is on the “inside” at Google, he takes part in higher level support and tools that are not available to others. That’s a significant feather in anyone’s cap. With the online marketing landscape continuously evolving, only the fittest keep on surviving. Donovan’s expertise is high level in just about anything you can think of in terms of online digital marketing. One client received a 1300% increase overnight as an example.
From AdWords to geo-targeting; from link building to using the right keywords; from re-marketing to visitors on Facebook to conversion optimization, you could say he has a “been there, I can handle that” attitude in being able to take any company to a higher level of leads, sales and conversions.
If you have ever thrown money down the drain doing online marketing with insufficient return, this interview may just be your godsend.
Our mission at The Social Marketing Academy is to empower our students to not only be more successful online, but realize their full potential when marketing and engaging online with their target audience.
By enrolling as a student at The Social Marketing Academy you are opening the doors to understanding the online marketing landscape in a whole new way!
Listen in to today's episode and host and founder, Christopher Tompkins will share your exclusive discount and how you can get enrolled today!
Some companies prefer to handle their marketing internally, which is fine – up to a point. You need to establish some very clear metrics and determine when it’s time to outsource the marketing, before the competition leaves you behind.
The most important aspect is the return on investment you get from your marketing team. Remember than an external contractor will always use ROI as the most important unit of measure for each and every campaign held online. Therefore, if you’re not satisfied with the current ROI, and if you think there’s room for improvement, it’s time to think about outsourcing your marketing. Contact a few companies and openly discuss your concerns with them – it could be that you want too much, and your existing team is doing everything by the book and obtaining the maximum possible from the current situation on the market. A reliable marketer will tell you this immediately, and you’ll be able to understand what other options you have for growing your business.
Another sign that it’s time to outsource your marketing comes from noticing that you’re always one step behind the competition in all your campaigns and strategies. This is normal – marketing teams, no matter how passionate and well-source they are, simply cannot keep up with all the developments in the online environment. A professional marketer has access to more information, and has more tested strategies available – and therefore will make sure that you’re not left behind, quite to the contrary, that you’re ahead of everybody else in business. It’s up to you to decide when to start outsourcing your marketing, but most specialists would agree that the sooner, the better.
At Video Broadcast Services we are your Outsourced Marketing Firm. We focus on what marketing works, now to get your business to the top of the major search engines.