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In preparation for Small Business Saturday, this week’s podcast is an interview with small business owner Tanya Kircher talking about the USPS program called Every Door Direct Mail (EDDM) and how it can benefit small business by offering a quicker and more affordable way to send out direct mail targeted to your specific customer. Tanya Kircher owns a business called Specialty Mail and has hundreds of clients using this EDDM program to drive leads and revenues for small businesses. I thin
In this episode of the PS Insider podcast learn about the 5 Hidden Threats to Direct Mail and Fundraising in 2014. To read the entire article, please visit http://www.ProductionSolutions.com.
Direct mail fundraising can be very effective in raising money for non-profit organizations. At Opus Bono we have just begun a direct-mail campaign to help fund the many new priests we help every week. Direct mail can be expensive up front, but in the end the pay off is well worth it.
Do you have any questions about direct-mail fundraising and how it works? Have you ever received mail from an organization that you have never heard from? We will answer these and other question as they relate to fundraising for a non-profit.
Please join Pete Ferrara and Dave Hathaway TODAY on Blog Talk Radio for this special show.
Call in toll-free at 888-588-4617.
This is the PS Insider Podcast for October 2012 - an audio version of the e-newsletter from Production Solutions, a leader in direct mail marketing and program management.
Our top stories include:
Major USPS Direct Mail Changes in 2013,
Web to Print (W2P) is Revolutionizing the Premium Approach,
And Top 15 Marketing Blogs and Sites that Do It Right,
If you would like to receive the e-newsletter version of the PSInsider featuring in depth coverage of industry issues and
Seven Oaks' direct marketing school continues with today's topic - direct mail lists. Everything you ever wanted to know about renting a mailing list. Where to find them, how to choose them, and how to rent them (you never 'buy' lists, by the way.) Brought to you by Jeanne Grunert, direct marketing expert with 20+ years of experience.
http://www.buymaildirect.com Automotive dealerships invest hundreds of millions of dollars into direct mail marketing events every year. Learn how to select zip codes in your area and how to maximize your response rates on every event, not just the first one.
My guest will be Maralyn Dolan. Maralyn is Founder and President of Integrated Printing and Graphics. IPG is an award-winning full service printing and graphic design company with a blue ribbon client list that includes J.P. Morgan Chase, Morgan Stanley, Eileen Fisher, Hudson News and the NY Mets. She began her career in the printing industry at the Massachusetts Envelope Co. followed by General Business Envelope, and then the Quality House of Graphics, gaining an industry-wide repu
Host Curt Peyton discusses Direct Mail with Stephanie Thompson Senior Account Manager with CIK Enterprises and Marketing adviser to Automotive Professional Resources. Stephanie has spent the last 6 years working with large dealer groups and ad agencies. Join Stephanie and Curt as they answer questions and take calls related to automotive marketing with direct mail.
In this episode of the PS Insider Podcast we look at 5 must-read articles, presentations and videos that will change the way you approach fundraising direct marketing.
For more information, visit http://www.ProductionSolutions.com.
Direct mail marketing offers the unique advantage of testing components of the offer, timing, list and creative methods used to see which one makes the most money or gains the best response. Join direct marketing expert Jeanne Grunert for this installment of Direct Marketing School and learn the basics of structuring a direct mail marketing test.
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