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Join us as we outline strategies for increasing your customer loyalty. Allegiance has proven research and technology to help you learn the 9 proven methods to increase customer loyalty and engagement.
As a show participant, you will also get access to our free whitepaper on building customer loyalty. If you care about your customers and want to improve your bottom line, this is the show for you!
In today’s world of empowered buyers, attracting and keeping customers can be a challenge. Even if they’re satisfied, many customers succumb to lower prices and other offers, abandoning you for your competitors. So how can you make them stick around?
Join Sales Coach Deb Calvert and special guest Cindy Solomon on August 10 at 9:00 am PDT as they discuss how to retain the customers you have. They’ll discuss the principles in Solomon’s The Rules of Woo, and answer your questions live on air. Tune in to this show to ignite your selling power in just an hour and learn how to woo buyers into continuing to do business with you.
Join the live broadcast to ask your questions on air or send your questions in advance to firstname.lastname@example.org. All questions will be answered on air or via email.
Join us this Friday, August 23rd at 1:30 pm PT as we again welcome guest, Dr. Tony Alessandra as we discuss the ‘The Stairs of Customer Loyalty’. "In today’s ultra-competitive marketplace, if you’re doing what everybody else is, you’ll never get to where you want to be. It is incumbent for companies to set themselves apart from the rest of the competition. If your company is going to be a leader in your market, you are going to have to really practice things like “customer intimacy”, “customer interaction”, “customer loyalty” and perhaps more important – “customer partnership”..
in Self Help
I am a business coach and an individual coach and my company is called Temple Solutions Inc www.templesolutions.net I am often looking to talk about our business health and balance. Change happens in business just like in our personal lives. More importantly if you are not changing in your business then you are probably failing.
I was on a Customer Service Panel discussion yesterday at the Greater Philadelphia Chamber of Commerce and I want to share my thoughts about cusotmer service, customer loyalty and satisfaction.
Is the Customer Always Right?
Do you know the difference between customer satisfaction and customer loyalty?
Tune in tonight and we will explore these questions and more.
Your questions and comments are always welcomed.
The title of tonight’s show is “Promoting Customer Loyalty With Tom Shay”
If you're spending tons of money on attracting new customers, you're making a huge mistake. Businesses that are growing tend to spend so much of their time and money acquiring new customers that they often overlook their best source of growth: retaining and growing their existing customer base. Believe it or not it costs five-to-ten times more to acquire a new customer, than it does to keep an existing customer and the best way to retain customers is by promoting customer loyalty.
On tonight’s show, some of the topics we are going to discuss are:
What is the definition of a loyal customer How can you create customer loyalty Social media and customer loyalty Is there really such thing as a satisfied customer Under promise and over deliver Referrals, Referrals, Referrals Tom Shay is a native of Fort Smith, Arkansas, and is a lifelong small business owner and manager. He has authored eleven books on small business management, co-authored a book on retailer/vendor relations and during the past 18 years, has written over 400 management articles that have appeared in over 70 national and international trade magazines.
Throughout his career he has helped thousands of business owners, managers, and staff with day-to-day operation, promoting customer loyalty, management skills, marketing and business strategies and gaining finacial control of your business. Some of his clients include PANTS, the Independent Garden Center Show, Ewing Irrigation, John Deere Landscape, E.P. Henry, VPG, state nursery and landscape associations and green industry wholesalers.
Once a start-up has been in business for a year or so it's time to revisit the company's value proposition. Rob Kelley, a Partner with Z2M4, which specializes in value based marketing for high tech companies, will discuss the analysis process that helps to create customer loyalty and develop a value proposition based on value rather than price.
Rob Kelley is a successful entrepreneur with over 30 years of product development and technical experience involving wide range of software, hardware, networking technologies and customer applications. He has co-founded 3 successful start-ups: Decisionism, Pyramid Technology Corp and Applied Computer Sciences Research. He has been in senior management at McDATA and at Rhythms Netconnections. At Rhythms, Rob's Products garnered the 1998 Inter@ctive Week/Interop award for "Most Innovative Use of Public Network". Rob has a B.S. Computers & Human Language, interdepartmental major combining Computer Science, Linguistics, Electrical Engineering and Mathematics and a M.A. Linguistics from Stanford University.
Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers.
Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago. Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.
Thier solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase. They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages. Most recently they added social media to the mix with their Social Marketing Inititaive.
Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix. Phil will also discuss their shared content curation service Social Marketing Solutions
Failure is something nobody is immune to. In fact, the world's most successful people have failed more than anyone. It is that unwavering dedication to what they believe in that drives them to keep finding a way, until they do.
Join Kevin Hunter and David Ford as they discuss how to turn failure into success.
Every day, another business owner closes the doors of their business for the last time. Why? Because the truth is that business is very hard, and this statement is supported by the 96% statistic of business owners that never make it to a 10 year anniversary. The good news is that you don't have to be on the wrong side of this statistic. What we've learned is that with good written goals and objectives, a sound strategic plan in place, and your own willingness to step outside of your comfort zone, you can give yourself a 75-80% chance of success.
On The Business Forum Show, we focus on the challenges of business, and the things that keep you awake at night. That's why our stories are so relatable, because every business owners suffers from very similar things.
Join Kevin Hunter and David Ford weekdays here on BlogTalkRadio, or tune into Live365 for a 24 hour streaming show of our broadcast.
Take 5 minutes from your busy business day and listen to expert business advice to grow and improve your business with Howard Lewinter.
In today's 5 Minute Business Strategy Howard talks about: Implementing Change: The Customer Is Always Right... Or Are They?
CEOs, presidents, founders, business owners across America trust Howard Lewinter's business advice to solve business problems, increase business profits and live their entrepreneurial dreams of running a successful business with less stress.
For more business tips, follow Howard on Twitter: @HowardLewinter.
Today's Automotive Advertising Experts show features a review of Driving Loyalty, and their new Social Marketing Initiative.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will discuss the plans for Driving Loyalty to add Social Media to their marketing channels that currently includes email, direct mail, PURL's and the use of an outbound call center. Their automated data base marketing platform uses proprietary algorithms to mine an auto dealer's DMS for qualified customers to receive equity alerts for their Vehicle Exchange Program as well as service alerts and other personalized messages to increase customer retention and - as their name suggests - Customer Loyalty.
The Social Marketing initiative being offered by Driving Loyalty to their auto dealer clients includes a Social Marketing Manual.with a collection of best practices in the use of Facebook, Twitter, LinkedIn and Google +. More uniquely, they will be providing support services to further leverage these consumer powered networks
Hostess Lisa Winton and Swami Jayananda will be talking about the chart of the New Moon three degrees Leo in the Seventh House. They will discuss the aspects of a new beginning and suggest the importance of a primary relationship with your Divinity. Is it possible to find a simple, one size fits all solution to all of life's challenges? They will talk about how to use the grand trine between Venus, Saturn and Neptune to get the light of Spirit in your heart center. Join the Kriya Yoga Spiritual Advance and become the change you want to see-- peace on earth. Namaste!
Lori Jo Vest joins us ON THE DEAN'S LIST.
Lori Jo is a co-author of the customer service bestseller, “Who’s your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan,” She has been involved in relationship-based sales and customer service for over 20 years. An Emmy Award winning video producer, she has developed extensive marketing, sales and customer service expertise through her work in business-to-business sales and marketing positions. Lori has been featured in several magazines and websites , including Prevention magazine, Ladies Home Journal Magazine, Kiplingers.com, the MasterCard Small Business website, the “Lowe’s for Pros” publication, and SmallBusinessReview.com.
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