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If you're not confident in the value of your offer or skill, it's going to come across in your copy. In this episode I guide you through a little personal Q and A that you can do quickly to take an "inventory" of the value in you and your offer. Listen in to part 2 next time to see how we use those answers to improve your copy.
Love-Based Copywriting: Writing Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients
Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist and creator of the "Love-Based Copywriting" philosophy, has a reputation for crafting copy and creating online and offline marketing campaigns that people love and that get results.
Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.
But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting company.
Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who's Who” of Internet Marketing. Some of their clients include:
Alexis Martin Neely
In addition, Michele is also a national speaker and the bestselling author of "Love-Based Copywriting -- How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients" along with completing two novels.
When your customer reads your sales page or your web copy, they want to know some basic questions. Many businesses forget to answer them and the customer simply walks away to find them somewhere else. In this 15 minute show I take you through some of the questions your customer is asking and how you can answer them on your website and in your sales copy.
In Part 1 of Confidence With Copy we looked at some questions you ask to reveal the real value of your service to your customer. In this second part, we take those answers and show you how to include them in your sales copy or web copy
Learn how to fire up your blog and web copy as Cena Block, Host of Managing Mompreneur Mayhem interviews Firecracker Communications Founder: Nancy Tierney. If you want to consistently attract more clients, sell more of your stuff and finally have a business that feeds your soul as well as your bank account, you need one thing: The ability to clearly communicate your unique value in a way that captivates, inspires and connects with the people you are meant to serve. An ace copywriter and copywriting coach, Nancy is going to share her insider secrets on how to create marketing messages that cut through all the online noise and make a heart-to-heart, gut-to-gut connection with your ideal clients so they can’t wait to invest in what you have to offer.
Want more great information from Cena? Click here to download her free training to help you reclaim your time, space and sanity - and overcome burnout! http://bit.ly/14Yq17L Join Cena every other Tuesday on Managing Mompreneur Mayhem for a lunch and learn episode on how to run and manage your business better! Or download episodes on YOUR time! Find Cena everywhere at Cena Block or Sane Spaces.
Thanks to BizMSolutions and Life Coaching and Beyond for sponsoring today's conversation. Meet all our sponsors in our Mompreneur Marketplace.
Word of Mom Radio - sharing the wisdom of women.
in Self Help
Love-Based Copywriting strategies on how entrepreneurs can write copy based on love, rather than fear (which is what most traditional copy is based on, which is why it feels so icky) that attracts, inspires and invites your ideal prospects to become ideal clients.”
Considered one of the hottest marketing strategists today, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is the owner and founder of Michele PW/Creative Concepts and Copywriting LLC, which is the premiere international direct response copywriting and marketing company around. She’s also a national speaker and author, plus her client list reads like the "Who’s Who" list of Internet marketing.
Click here for more details: http://MichelePW.com/cmd.php?Clk=5306326 or http://tinyurl.com/lovemichele
Visit www.KateBeeders.com and get your BRAND NEW COMPLIMENTARY MINI VIDEO SERIES: "Stop Procrastinating: Start Mastering the 3 Keys to Unlimited Business Success Now"
Queen of Hearts interviews Susan Hamilton-Content Therapist
Top 6 reasons to listen this show:
1. Susan suggests that you find your unique self.
2. Susan say we should never stop working on ourself.
3. Why does she have a passion for kids in trouble.
4. Learn why she tell others to pray.
5. Why does Susan believe in networking.
6. Learn how Susan stays motivated.
Contact Susan at 214-714-0495 or Susan@OffBeatBusiness.com
in Self Help
Creating the Anthology; The first twenty five poems submitted in this Anthology has been contributed by , Omiyinka7 Zannu. The title of the collection is as follows; "Omiyinka7's Tribe". These poems have already been published in another book of their very own and does not happen to be an Anthology. The poems belong to me soly, with me holding all copywriting rights to the poems. Some Rules for qualifying a candiate for publishing your poems, are as, follows: As rule number 1. Each publishing author who contributs ,at least one poem to the Anthology book , shall hold all the copywrites to their personal poem only! Rule 2. I would like to stress that does not mean any rights at all to the actual Anthology book itself. Rule 3. The poems contributed can not be published anywhere else, nor in anyone else books. Rule 4. Each candidate who is an contributing author shall recieve a complimentary book to display in their homes. However, thereafter,if the author choose to purchase the Anthology book for their love ones they may do so,at a reduced rate, of ($7.00 including taxes). The Anthology book Omiyinka7's Tribe will be made available in a soft covered book initially. There are plans also on the way to make the book more afforable for all in an ebook formate on the Kindle as, well! Please be prepared to submit your selected unpublished poems. I'm asking that each author only submit just one poem in order for others to be able to submit their master pieces. Please have your poems typed written. They don't have to be formated,that will be done for you. Please join our sessions for this month every Thursday at 10:00 P.M. When you join us tonight you don't have to have your work ready. I will encourage you to join us in order for you to understand all of the rules.
This week on the show, I'm joined by the Email Player himself, Ben Settle. I've been a member of Ben's program as well as an avid follower for a few months now. Because of Ben, I now mail my list every single day. Guilt free! Since I've learned so much from Ben, I thought it would be a great idea to have him on the show to share some of his wizdom with us.
Ben's an OG in the internet copywriting game. As you'll hear in the show, he's wrote the sales pages for several products I've bought. Ben is the master at finding creative ways to continually mail his list. His emails are one of the very few, that I make it a point to read each day.
Whether you're in internet marketing or you are an inside sales rep, Ben's email program will help you improve your writing skills, therefore getting more responses from your mailings. After listening to the show, if you'd like to sign up for the Email Players Club with Ben Settle, simply go to www.emailplayers.com
Enjoy the show!
Sabrina Cohen is the CEO, creative director, and lead copywriter at WORD-OLOGY—a NYC-based boutique brand messaging company helping purpose-driven entrepreneurs and businesses to clarify their message, develop their brand, and engage their target audience. Sabrina consults on brand messaging strategy and delivers powerful content for a range of multi-media platforms, including online, video, and print marketing.
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