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If you're not confident in the value of your offer or skill, it's going to come across in your copy. In this episode I guide you through a little personal Q and A that you can do quickly to take an "inventory" of the value in you and your offer. Listen in to part 2 next time to see how we use those answers to improve your copy.
Love-Based Copywriting: Writing Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients
Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist and creator of the "Love-Based Copywriting" philosophy, has a reputation for crafting copy and creating online and offline marketing campaigns that people love and that get results.
Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. In 1998 she started her business as a freelance copywriter.
But she quickly realized her vision was bigger than serving her clients as a one-woman-shop. In 2004, she began the transformation to building a copywriting company.
Two years later, her vision has turned into reality. Michele PW/Creative Concepts and Copywriting LLC is the premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who's Who” of Internet Marketing. Some of their clients include:
Alexis Martin Neely
In addition, Michele is also a national speaker and the bestselling author of "Love-Based Copywriting -- How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients" along with completing two novels.
When your customer reads your sales page or your web copy, they want to know some basic questions. Many businesses forget to answer them and the customer simply walks away to find them somewhere else. In this 15 minute show I take you through some of the questions your customer is asking and how you can answer them on your website and in your sales copy.
In Part 1 of Confidence With Copy we looked at some questions you ask to reveal the real value of your service to your customer. In this second part, we take those answers and show you how to include them in your sales copy or web copy
Learn how to fire up your blog and web copy as Cena Block, Host of Managing Mompreneur Mayhem interviews Firecracker Communications Founder: Nancy Tierney. If you want to consistently attract more clients, sell more of your stuff and finally have a business that feeds your soul as well as your bank account, you need one thing: The ability to clearly communicate your unique value in a way that captivates, inspires and connects with the people you are meant to serve. An ace copywriter and copywriting coach, Nancy is going to share her insider secrets on how to create marketing messages that cut through all the online noise and make a heart-to-heart, gut-to-gut connection with your ideal clients so they can’t wait to invest in what you have to offer.
Want more great information from Cena? Click here to download her free training to help you reclaim your time, space and sanity - and overcome burnout! http://bit.ly/14Yq17L Join Cena every other Tuesday on Managing Mompreneur Mayhem for a lunch and learn episode on how to run and manage your business better! Or download episodes on YOUR time! Find Cena everywhere at Cena Block or Sane Spaces.
Thanks to BizMSolutions and Life Coaching and Beyond for sponsoring today's conversation. Meet all our sponsors in our Mompreneur Marketplace.
Word of Mom Radio - sharing the wisdom of women.
A few quotes to stimulate your reason for listening to & promoting awareness of this show -
"Useful knowledge is a great support for intuition"_ - Charles B. Rogers
"No man was ever so completely skilled in the conduct of life,
as not to receive new information from age and experience." - Terence
Common Sense, creativity, innovation and all the elements that make for successful marketing come from the effort you put in to learning the lessons of smart thinking. Helping you achive that goals is the focus of this show and the support elements wwe supply. - Linked In Groups, Blog & more
in Pop Culture
Today on Unspoken Words, Robert Dunn chats with Kelly Williams Brown on her TED talk "Millennials-why are they the worst"! Kelly was born in southern Louisiana, and have since lived in Mississippi, Oregon, Texas and Washington D.C. She studied journalism at Loyola University New Orleans, and worked as a daily news reporter for seven years before transitioning to copywriting and freelancing I have written a New York Times-bestselling book. She's also worked as a long-form features writer, a columnist for The Daily Beast, and cocktail waitress on Bourbon Street. Her work has appeared on or in the New York Times, the Today Show, Cosmopolitan, Vogue, Esquire, The Boston Globe and many more, and has been translated into seven language I also do speaking engagements; her TEDx Talk, "I'm a Millennial, and I am a Monster" was a TED.com editor's pick of the week.
This show sole purpose is to encourage thinking ...smartly!
"A man who cannot think is not an educatedmab, however many college degrees he may have acquired," - Henry Ford
In an increasingly cluttered communicationsn landscape get a continuous tream of ideas & techniques to compete more successfully.
Julie Anne Eason has been a professional writer for over 20 years. After figuring out that fiction writing wasn’t for her, she turned to freelance journalism, copywriting, and ghostwriting for a living in order to stay home and raise her three children.
As technology advanced, she witnessed the balance of power in the publishing industry shift. Once the big New York publishers held all the cards. Writers were “lucky” if they could land an agent or a book contract. But now individuals are taking the initiative and writing, publishing, and marketing their own books without the need for an agent or publisher to give them a chance. Finally, businesses and non-profits can take advantage of the amazing power of books to spread their messages and promote their products.
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