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  • 00:21

    Content Marketing is a Commitment, Not a Campaign

    in Management

    I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often. 

    In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment". 

    Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul. 

    For feedback, please contact me on Twitter or directly through the Moondog website

    Show notes available here. 

  • 00:46

    The 10 Commandments of Content Marketing

    in Marketing

    Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
    You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.

    Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.

  • 00:30

    Isn't Everybody Growing Business by Content Marketing?

    in Marketing

    Isn't Everybody Growing Business by Content Marketing?


    Aplologiesw to anyone who tuned in yesterday.  We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day.  But we're back!

    Why Isn’t Everyone Growing Business by Content Marketing?

    I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.

    There are just an amazing number of people with narrow target audiences who are doing the wrong things.  Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!

    Tune in and discver how to deliberately target an audience on the internet.  Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever?  I know that I hate cold call selling.  Do you?


  • 00:36

    Content Marketing with Corey Post

    in Internet

    Today we are talking to Corey Post about maximizing content marketing.

    Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.

    Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.

  • 00:38

    Content Marketing is a Commitment, Not a Campaign

    in Management

    Mr Content Marketing, Joe Pulizzi, guests the show this week to talk about Content Marketing.

    Joe's recent book, Epic Content Marketing, is probably the best business book I've read since Seth Godin's Purple Cow so if you don't know it already, go check it out! 


  • 00:57

    Content Marketing for the Aviation Industry

    in Business

    Every Company is a Publishing Company

    No matter what product or service your company produces, you undoubtedly also produce a lot of written materials.

    The quality of your sales “slicks,” user guides, brochures, instructions, warrantees, and training materials may very well be the factor that differentiates your product from others on the market.

    People buy solutions, not products.

    The old saying is that you buy a drill because you need the holes, not because you care about the specific features of the drill. All you care about is “will it serve my purpose?”

    You also need to create new material on a continuous basis.

    You need reasons to call customers to ask for their continued business.

    You need reasons to contact new customers who may not know about you (by positioning your product to a slightly different market with an article or tutorial.)

    You need reasons for the search engines to continue to index your site.

    You need reasons to build relationships with more than one person at your client’s company – people move around, and if your “advocate” isn’t there when it comes time to make another purchase, they may not remember why they bought from you rather than your competitors.

    You need reasons to keep the attention of your old customers so that they buy from you over and over again. 


    People want to buy from experts. And educated customers make better buying decisions.
    So, we create articles, press releases, tutorials, videos, Facebook posts, LinkedIn updates, Twitter tweets, and so on.

  • 00:37

    Video Content Marketing in Content Events

    in Marketing

    Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.

    Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/

    I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.

    We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.



  • 00:07

    Content Marketing Weekly Report

    in Marketing

    Welcome to ion Leap Radio. 

    It's July 19th and this is a recap of the most interesting content marketing news from all over the Internet. 

    Print Continues Its Slow Decline - National Journal will soon suspend their weekly print magazine.
    Selligent Will Rock U.S. OminChannel Marketing - They're huge in Europe and I predict even more success in the U.S.
    B2B gets serious about OmniChannel Marketing - DemandBase just got an infusion of $30,000,000. You might not know what OminChannel is, but you will very soon.
    Learn to be better storytellers - Forbes posted a great article called, “Your Survival Guide to the Marketing Revolution.” The key? Better story telling.
    Yes, People Do Read Long Form Content - Take a lesson from WaitButWhy.com and tell better, longer stories. Don't believe me? Check out their social shares.

    ion Leap is a New Jersey based content marketing service who invents social media content marketing strategies. Inbound marketing content ideas bring traffic to your website. Learn more about us here.






  • 00:35

    Content Marketing with Scott Jangro of Shareist

    in Internet

    Jonathan Edward Goodman of Halyard Consulting talks to Scott Jangro of Shareist about Content Marketing and his recent trip back from Affiliate Summit West in Las Vegas.

  • 00:30

    Accelerating Marketing via Technology for Today's Content Marketing

    in Technology

    Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Paul Segreto, host of Franchise Today to discuss how content marketing enhances franchise brands if done correctly.

    Follow Deb, Jack and Paul on Twitter.

  • 00:31

    Content Marketing Institute Founder Joe Pulizzi

    in Marketing

    I welcome Joe Pulizzi, Founder of the Content Marketing Institue, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.

    Are you wondering what content marketing is and isn't? Are you trying to figure out how to get started or how to justify a content budget for your company or organization? Or maybe you are already working with content marketing, but you want to get better results while having more fun?

    Join us as we discuss a simple strategy for small business to improve and use more content marketing to grow your brand and business.