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Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
The amount of content being produced every day is mind-boggling. As a company or brand, creating content that connects with our target audience is challenging enough; to create content that engages and converts seems overwhelming. This episode of Content Marketing 360 has host Pamela Muldoon talking once again to “the Godfather of Content Marketing”, Joe Pulizzi, founder of Content Marketing Institute and author of his latest book Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter And Win More Customers By Marketing Less”. Joe discusses how the industry of content marketing is evolving and defines what it means to really create something epic. He breaks down his 6 Principles of Content Marketing that will be integral to your 2014 plan. Kick of your year right; tune in to get the inspiration to make 2014 your best year in content yet! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Just two years ago content marketing as a definition was still new and in the beginning stages of it’s evolution. Fast forward to present day, and it’s now a common term marketers of all kinds integrating this into their marketing plans. This episode of Content Marketing 360, host Pamela Muldoon talks with Michael Gerard, Chief Marketing Officer for Curata. Michael breaks down their 2013 Content Marketing Survey; who was surveyed, the end objective and some of the results gleaned from their process. Learn some of the priorities and challenges facing content marketing professionals today as they navigate their content marketing jungle. Michael shares some of the technology challenges and opportunities in content marketing and defines what they call the content mix. If you are in content marketing, you know it’s an exciting time. This episode will help you better understand your place int this exciting industry and how to navigate towards success!
He is the former Vice President of Content Marketing for Eloqua and Content Marketing Institute named him the inaugural Content Marketer of the Year in 2012. He is Joe Chernov, now fulfilling the role of Vice President of Marketing for Kinvey, a mobile back-end as a service start-up out of Boston, MA. Joe joins host Pamela Muldoon on this episode of Content Marketing 360 Radio Show to discuss the evolution of content marketing and how his own professional journey has shifted along the way. He will breakdown some of the changes content marketing has experienced even in the short, few years it has developed as it’s own industry. Joe will share how he is taking his current company from a content marketing program to a content-driven marketing program and why this is so important. Learn how to better share information with your audience by including them from the very beginning of your content creation process and glean insight into how Joe is doing this in his current position at Kinvey. Always insightful, smart and reflective, Joe Chernov brings his warm, wit to our show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
Marketing and sales used to be two separate departments, often with two very separate objectives. Today’s world of online, offline, nurture, inbound, content require that these two departments tear down their silos and work closer together to reach the consumer where they are at…at any time…in any way. This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Carla Johnson, Principal of Type A Communications, consultant to the Content Marketing Institute, speaker and contributing author of “Advice From The Top: The Expert Guide To B2B Marketing”. Carla will take us on the Buyer’s Journey, sharing a how content marketing can be a driving force for both the marketing and sales departments. Your sales force is the front line to your customer. They hold some of the best content opportunities for your organization. Carla shares how to integrate the power of content within the sales staff, creating content that really resonates with your clients and future clients. If your company is still struggling with merging content marketing with sales, then tune in to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
The consumer of content takes in information on various platforms and technologies. As content creators, it is our job to not only be aware of these multiple choices, but to also deliver content that works on each platform and then subsequently engages as well. No easy task. This episode of Content Marketing 360, host Pamela Muldoon talks with content marketing consultant and soon-to-be author, Barry Feldman, Feldman Creative. Barry will share the ideas, insights and how-to’s on creating successful content coming from his future book Kiss My Glass. The glass that Barry refers to are the multiple versions of technology and the kiss, of course, is the intimacy by which we hope to pull in our audience. Barry shares how the art of writing is key to this future of content marketing and discusses the importance of developing a brand voice; one that resonates but also is specific and with a solid point of view. Content creation is not easy. Building an audience takes time. If you are looking to improve both of these areas, then this episode is a must-listen!
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. These words are on the back of Jay Baer’s latest book, Youtility: Why Smart Marketing Is About Help Not Hype and encapsulate the heart of what Youtility means. This episode of Content Marketing 360 Radio Show host Pamela Muldoon is joined by marketing consultant, speaker and New York Times Best-Selling author Jay Baer, Convince & Convert to break down some of the essential components that make up Youtility. Jay will talk about the changing landscape of marketing and why now, more than ever, the more useful you are to your prospects and customers, the more successful you will be. Learn how to generate a true Win-Win in business and how providing useful information will not only grow your audience but your bottom line. Jay will also share a few stories from the book to drive this concept home and give you some real-world examples of how providing quality information and education has helped companies around the globe, regardless of size or location. If you want to learn how to let go of the hype and truly help your customers, than take time to listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
It’s one thing to agree that your organization needs to implement a content marketing plan. It’s another thing to ensure it gets implemented well. This episode of Content Marketing 360 Radio Show , has host Pamela Muldoon talking with Ahava Leibtag, President of Aha Media Group and a digital content strategist specializing in healthcare content marketing. Ahava blends the best of the creative right brain with the strong logical of the left brain to help her clients ensure they are putting out great content, but still ensuring they have established strong governance for implementation. She will break down her five ways to sell governance inside your organization so when content is executed; everyone is on the same page, with the same core message and tracking the same data. Important stuff if you are going to launch content marketing in your company! Ahava brings a fun, information packed energy to the show and you will love how she connects selling governance to the Weight Watchers system! If you are ready to take your content marketing efforts to the next level, you have to listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Content Marketing has become one of the most common marketing buzz words over the past 12 months. But how do you take it beyond the hype and actually start to implement this successfully in your organization? This episode of Content Marketing 360 Radio Show host Pamela Muldoon interviews Jonathan Kranz, Principal of Kranz Communications who has merged his talents of copywriting, marketing and content creation into one company. Jonathan has also been a guest essayist on National Public Radio’s All Things Considered as well as the author of Writing Copy For Dummies. In this interview, Jonathan walks you through his 5-Step process for getting started with Content Marketing; from understanding the difference between content and content strategy to setting the right goals for your marketing and mapping out the plan to achieve them. Listen to this episode to get the kick-start you need to launch a stellar content marketing process for your company! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
This episode of Content Marketing 360 Radio Show brings you the “godfather of content marketing”, Joe Pulizzi, Founder of Content Marketing Institute, author of Get Content, Get Customers as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Host Pamela Muldoon talks with Joe on how content marketing is changing the way marketers need to think and act; how brands need to become publishers to reach and engage their customers. Joe will share his insight on how brands can go beyond the traditional advertisement model to build relationships across multiple content platforms and medians. Value will drive engagement and bottom line results. Want to learn from one of the best in content marketing? Be sure to listen to his show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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