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My guest will be Liza Horan. Liza is a digital strategy executive whose media career switched from print editorial to the online space in 1995, when she launched TENNIS.com for The New York Times Co. After leading the creative and business sides for 10 years, she founded Media Moxie to provide digital strategy and communications for a variety of clients in consumer and B2B sectors across several industries. Employers and clients include ESPN, software companies, retailers, and entertainment brands. Her specialty is aligning content strategy and digital product development with business goals. The ultimate win, she says, is building audience size, quality and engagement (quality interactions). Liza earned her master's degree in strategic communications from Columbia University and her bachelor's degree from Mount Saint Mary's University. She can be reached at Liza@MediaMoxie.com.
With a sea of emails swelling in our inboxes, you'd think email marketing would be the last way to get your company's marketing message across, right? Not so, says Jessica Best, the Digital Marketing Evangelist at emfluence, who notes that email marketing is still one of the most effective tools for communicating to customers and prospects. But, there's a right and a wrong way to do it.
Tune in as Jessica provides tips and strategies on how to create effective email marketing campaigns that people actually look forward to receiving—and the pitfalls to avoid so your emails don't wind up in the trash, and your company doesn't end up with legal trouble!
in Self Help
Learn how to overcome self destructive practices that injure and sabatage your intimate connections with other! Join in the conversation with the most progressive solution radio show on the east coast with Darrell L. Owens. Our conversations deal with it all; Love, Sex, Faith, God, & Everything Taboo and we "Rework" it all everyday from 2-3pm.
Join Deb Evans and Jack Monson as they get the inside scoop before Go2MyFranchiseStats is officially launched. Founder, Jimmy Weeks will share tips on how to use Google analytics, best practices and will provide suggestions for increasing online performance and conversion. By the end of the episode you will have a few actionable strategies!
Don't forget to follow Deb and Jack on Twitter and join the Facebook conversation: www.facebook.com/socialgeekradio
Socially Speaking host Kathy Sipple speaks to Sue Urda, one of the co-founders from Powerful You Publishing. Sue and her partner, Kathy Fyler, founded Powerful You upon the belief that Women are powerful creators, passionate and compassionate leaders, and the heart and backbone of our world's businesses, homes and communities. Their mission is to empower women to find their inner wisdom, follow their passion and live rich authentic lives.
I asked Sue to join me for this podcast to share some principles of co-creation that drive Powerful You's success. Learn how you can apply some of these same principles in your own approach to social media marketing...and in other aspects of your life, too.
Ever dreamed of becoming an author? Being part of a co-creating team makes it easier than you might think. Powerful You's next books are "Women Living Consciously, Volume 2" and "Keys to Conscious Business Growth: A Teaching Guide for Entrepreneurs."
Disclosure: My Social Media Coach is an affiliate of Powerful You Publishing and Kathy Sipple is one of their authors and partners. We like to share information about products and services we have first hand positive experience with...this is one! Use this link to find out more and to support this podcast: http://www.powerfulyou.com/cmd.php?af=1542778
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