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  • 01:01

    Beyond the Airwaves Episode 99 -- The WORST Ad Campaigns EVER!

    in Entertainment

    This is Beyond the Airwaves: The Infinity Project, where we go beyond the mainstream media and tackle issues that don't seem so important to the major networks.

    There are the commercials that inspire us, make us laugh, and don't show the product until the very end. They're among the best. Some ad campaigns, though, make us wonder...what were the creators high on? We'll take a look at the worst ad campaigns of all time, and one of the guys on BTA already has a beef with that Don't Touch My Dart set of commercials...

    Ikari Chaos-San is the founder and creator. Shirley is truly the Oddball Extreme. Janet is our resident Arizona Magician. Tim is the Tokusatsu Master. Heather is Queen Kitty Serenity. Mike the King of Hearts is our video game wizard. We'll also have guest appearances by our friends from the MAD HOUSE, so come and listen in!

    Visit our official website at http://beyondtheairwaves.weebly.com and don't forget to join in the conversation on the forums located on our official website. We want you guys and gals, the fans, to tell us what's on your mind and what you feel is important to cover, so let us know what you want to hear.


    **All sound effects are protected under fair use provisions and are NOT intended to create any copyright infringement.**

  • 01:00

    Marketing Training: Smart Funnel Campaigns

    in Women

    During this hour with Marnie and Jon DiPietro, you'll discover:


     



    Marketing Trends: How shifting technology trends are shaping marketing strategies.
    Inbound vs Outbound: The strengths and weaknesses of each.
    Customer Value Optimization: Understanding marketing funnels and why you must use them.
    Smart Funnels: The six components of a smart funnel.
    Planning: Where to start and how to develop a plan for smart funnels.
    Technology: The basic technology requirements to build smart funnels including the tools you’ll need.


    Jon DiPietro is a Certified Inbound Marketing Professional and author of “Social Media for Engineers and Scientists.” He is the Founder of Domesticating IT, an inbound marketing blog and consultancy, and co-founder of CareerGravity.com, an educational website that teaches job seekers how to market themselves online.www.authentiasoft.com

  • 00:30

    Marketing Campaigns: From Concept to Execution

    in Marketing

    Setting up a Marketing Campaign is essential for individual’s promoting themselves or corporations that have products to sell.  Exactly how do you design and execute an effective campaign and then measure its success?  Listen in as Shirley Gutkowski, America's Dental Hygienist, speaks with Katie Jones, Marketing Associate at American Eagle Instruments about the American Eagle “Go Green and Save Green” campaign.


    Katie Jones graduated from the University of Nevada, Reno in 2011 with a BA in Journalism emphasis in advertising and a minor in Business Administration. Her degrees have been the perfect combination for a career in marketing. She works closely with Lewis Meyers Sales & Marketing Manager, US/Canada at American Eagle Instruments, Inc. on developing marketing campaigns and strategies.


    American Eagle Instruments, Inc. is a USA manufacturer of high quality and innovative dental instruments in Missoula, MT.  They can be reached at www.am-eagle.com; twitter.com/BetterDentistry; www.facebook.com/AmericanEagleInstruments; www.linkedin.com/company/american-eagle-instruments-inc.


    Host: Shirley Gutkowski
    Producer: Gaylene Baker


     

  • 00:14

    Google Advanced Campaigns and You

    in Internet

    What will Google's July 22 switch from old Ad Words to new Advanced Campaigns mean to you the small to medium business or non-profit?
     
    Find out as your web coach Ken Freeman examines the pending changes.
    Download the pdf
    <a target="_blank" href="http://coachmeken.com/bidding-best-practices.pdf">Download the White Paper from Google</a>

  • 00:16

    Improving Facebook Engagement: What You Need to Know About Native Scheduling

    in Business

    As a busy executive myself, I am sure that you are pressed for time on a daily basis.  Who isn’t?  With all the questions, requests, appointments, and projects that you need to complete – I am surprised at times that we can keep it all together.


    So what is one thing we always look for?  Shortcuts and time-savers!


    This couldn’t be more evident when it comes to us administering our social media marketing campaigns.  We are always on the lookout for shortcuts, or shortcut tools, that will help us save time with many aspects of executing our campaigns.


    But, little do many of you know, these tools can also come back to bite you in the end – without you even knowing.


    A prime example of this – Facebook.


    Tune in today to find out why scheduling your posts directly ON Facebook could benefit your business and increase engagement!


    The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com

  • 01:00

    Nonprofit Coach: How To Grow Your Community Online: Randy Paynter & Eric Rardin

    in Social Networking

    Click here for the RADIO LINKS 


    He lectures around the world but now is here for you. From the latest in charity news, technology, fundraising and social networking, Ted Hart and his guests help you maneuver through this economic downturn in the charitable sector to greater levels of efficiency and fundraising success.


    Experts: Randy Paynter and Eric Rardin of CARE2.com


    Randy Paynter:  Care2 Founder, President and CEO Randy Paynter is a pioneer of online citizen advocacy.Randy launched Care2 in 1998 to elevate individual voices in support of social and environmental causes. Today, Care2 is the online destination for social activism, with more than 27 million members taking collective action to make a difference, featuring petition services, daily actions to affect change, original content on mindful living, and more.  Alongside Care2, Randy helped shape the world of online advocacy with ThePetitionSite.com. Care2 has recruited more than 30 million donors to 1,500 nonprofit causes.


    Eric Rardin: Eric is the vice president of business development at Care2.com where he helps hundreds of campaigns, candidates, and nonprofits connect with donors and supporters online. At Care2 Eric advises on donor lead acquisition and multichannel conversion strategies.  He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom and over 100 other countries.

  • 02:59

    Tony Trupiano: The Voice of the People for Tuesday, June 2, 2015

    in Politics Progressive

    On Tuesday, June 2, 2015 joining Tony on The Voice of the People is:


    Don’t forget we now have an App for the show.  Just visit Igluradio.com and download it today.



     We start the show with Open Lines today.  Call with your issues, comments and questions for Tony.  855-381-8795.
    Ryan Fishman is back this week with another legal round up and more insights into the wonderful world of politics.  This will be one interesting conversation!
    Stuart Dowty with Reclaiming Our American Democracy (ROAD) will join the show to discuss a proposal in Washtenaw County that would place money limits on political campaigns.  What the Supreme Court takes away, the people can, and will, cure!
    Mark Brewer is back this week to discuss wages, wages, and more about wages, and why not?   Join the conversation now!
    Chad Selweski, award winning journalist and seeker of truth drops in today with tales of political woe and a deep divide between political philosophies, and oh, so much more.
    Monica Lewis Patrick, one of Tony’s top three activists in Michigan joins the show to discuss the human rights called water and housing.  We are surrounded by water but some don’t have access to it.  We have thousands of empty homes, yet many don’t have one. How can this be?  We’ll discuss.


    You are always welcome to join us on-air by calling 855-381-8795. Find us on Facebook by searching for Tony Trupiano: The Voice of the People, and on Twitter @tonytrupiano and @VOTPTony.

  • 00:31

    Automotive Advertising Experts Review PureInfluencer with Ron Morrison

    in Automotive

    Today’s Automotive Advertising Experts show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review PureInfluencer in a discussion with Ron Morrison.


    PureInfluencer is a team of creatives who strive to effectively influence your market to do business with you sooner, more frequently, and with greater profitability. Their solution has helped dealership clients like Rick Case Honda, Brown’s Nissan, Santa Monica Toyota and many more.to sell more cars and more service business while spending less on marketing campaigns using direct mail.


    Ron will explain why it’s more profitable to brand or “condition” prospects to look for your products even before they’re in the market. Companies like Geico, Verizon, DirectTV, AT&T, Apple all use effective and persistent branding to condition people to be more receptive to their brand once they get into the sales funnel.  Today’s show will teach you how and why they do it and how you can apply their same winning tactics to sell more vehicles and service.

  • 00:58

    Jean Busby, Community Organizer with ActionNC

    in Business

    Jean Busby, is an active community organizer, working for ActionNC, a nonprofit social justice organization throughout the State of NC. Jean is a motivational speaker and published author with the focus of encouraging and inspiring women and youth to start and maintain their own businesses along with encouraging low-income individuals and families to maintain their physical and mental health.


    Jean has mobilize people and I built relationships with NC residents; especially those living in low to moderate income communities. Encouraging the community to become involved in direct actions that would bring about changes for community improvements.   Collectively approaching local banks, Mayor’s and Senator’s making demands  for better schools, community safety and beautification, the creation of jobs for youths, and higher wages. 


    Action NC’s mission is to confront and reduce the root causes of poverty, underdevelopment, and social and economic inequality through grassroots education, training, organization and mobilization. Organize in poor and working-income communities full of talented and committed people looking for an opportunity to work together to build a stronger and more secure future. We reach out to them in a variety of ways to offer them the opportunity to join, organize, fight, and win.


     Campaigns we are currently organizing target improvements in affordable housing and tenant rights, public education, health care access, immigrant rights, consumer justice, employment opportunities, tax and revenue policy, and more.


    704-625-4050 * www.actionnc.org  * jean@actionnc.org

  • 00:31

    COFFEE CHAT WITH CYNTHIA FEATURING LISA SHEPPARD VICE PRESIDENT OF MARKETING

    in Health

    Lisa Sheppard is a proven leader of US and international sales and marketing organizations, with expertise in developing successful growth strategies. She is known for creating dynamic campaigns that engage consumers and take away business from the competition in direct response, digital, social, traditional, product and mobile marketing. She has proven success leading internal and external teams to successful victories while overcoming challenges and road blocks. From luxury brands like Giorgio Beverly Hills Fragrance®, to multi-billion dollar brands such as Herbalife®, to $100 million brands such as Natrol®and entrepreneurial brands such as SOZO®, she has experience in both B2C as well as B2B.  Join me as we find out what Lisa is up to today and what the future holds for her.

  • 00:58

    Detox Your Way to Better Health

    in Self Help

    Join us as we welcome Connie Costello. She will be discussing the causes of inflammation on the body, and how we can combat it though detoxification.


    Connie is all about food, real wholesome foods that will help you lose weight and gain energy. She is a certified Integrative Nutrition coach founder of YOUR food MIX, a weight loss and energy program that focuses on healing your gut by reducing inflammation.


    Connie transformed her life by using a food elimination and reintroduction program and this inspired her to learn all she could about food and what it can do for us.  She is a speaker, an educator and a coach who has helped many clients experience their own unique transformation.


    Visit her website at www.conniecostellohealth.com and get inspired. 


    About the Hosts:


    Rachel Haviland, Ph.D. blends 19 years in scientific research with cutting-edge marketing techniques to bring a unique perspective to medical marketing. An experienced writer, trainer and speaker with an entrepreneurial mindset, she combines innovative marketing solutions with extensive healthcare knowledge to create campaigns that produce results.


    Genevieve Kohn has 25 years' experience in the health and wellness fields. She is a health coach and helps health companies and small businesses grow by establishing and augmenting their presence on social media. Go to http://postsandpresence.com/free-gift to get your free gift!