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  • 00:16

    Lunch With Phil; Driving Loyalty Database Marketing -Promoting Service vs. Sales

    in Automotive

    Today's encore Lunch With Phil show will focus on the priority that auto dealers should place on promoting service and parts over vehicle sales.


    Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, and his guest Jim Gaudette, the COO of Driving Loyalty, will share their recent experiences while exhibiting for Driving Loyalty and CallRevu at The 9th Annual Chrysler Southeast Southwest & Midwest Service & Parts Business Conference that was recently held in Orlando Florida. Their conversations with various Chrysler Executives confirmed their philosophy that service should be prioritized over sales which represents a shift in focus for many old school auto dealers.  This shared position was expressed in an article that Scott Davis, the President of Driving Loyalty,contributed to the magazine distributed at the conference titled "Which Came First, the Chicken, (Sales), or the Egg, (Service)?" 


    According to Philip, Driving Loyalty is uniquely qualified to address the subjects addressed at the conference.  Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers.  Their solution includes targeted email, direct mail, PURL’s, an outbound call center and a newly introduced social marketing initiative.


    About Driving Loyalty, LLC.:  Driving Loyalty started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide.  Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.

  • 00:16

    Lunch With Phil Discussing Automotive Advertising; Promoting Service vs. Sales

    in Automotive

    Today's encore Lunch With Phil show will focus on the priority that auto dealers should place on promoting service and parts over vehicle sales.


    Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, and his guest Jim Gaudette, the COO of Driving Loyalty, will share their recent experiences while exhibiting for Driving Loyalty and CallRevu at The 9th Annual Chrysler Southeast Southwest & Midwest Service & Parts Business Conference that was recently held in Orlando Florida. Their conversations with various Chrysler Executives confirmed their philosophy that service should be prioritized over sales which represents a shift in focus for many old school auto dealers.  This shared position was expressed in an article that Scott Davis, the President of Driving Loyalty,contributed to the magazine distributed at the conference titled "Which Came First, the Chicken, (Sales), or the Egg, (Service)?" 


    According to Philip, Driving Loyalty is uniquely qualified to address the subjects addressed at the conference.  Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers.  Their solution includes targeted email, direct mail, PURL’s, an outbound call center and a newly introduced social marketing initiative.


    About Driving Loyalty, LLC.:  Driving Loyalty started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide.  Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.

  • 00:16

    Lunch With Phil Discussing Automotive Advertising; Promoting Service vs. Sales

    in Automotive

    Today's encore Lunch With Phil show will focus on the priority that auto dealers should place on promoting service and parts over vehicle sales.


    Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, and his guest Jim Gaudette, the COO of Driving Loyalty, will share their recent experiences while exhibiting for Driving Loyalty and CallRevu at The 9th Annual Chrysler Southeast Southwest & Midwest Service & Parts Business Conference that was recently held in Orlando Florida. Their conversations with various Chrysler Executives confirmed their philosophy that service should be prioritized over sales which represents a shift in focus for many old school auto dealers.  This shared position was expressed in an article that Scott Davis, the President of Driving Loyalty,contributed to the magazine distributed at the conference titled "Which Came First, the Chicken, (Sales), or the Egg, (Service)?" 


    According to Philip, Driving Loyalty is uniquely qualified to address the subjects addressed at the conference.  Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers.  Their solution includes targeted email, direct mail, PURL’s, an outbound call center and a newly introduced social marketing initiative.


    About Driving Loyalty, LLC.:  Driving Loyalty started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide.  Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.

  • 00:16

    Lunch With Phil Discussing Automotive Advertising - Promoting Service vs. Sales

    in Automotive

    Today's Lunch With Phil show will focus on the priority that auto dealers should place on promoting service and parts over vehicle sales.


    Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will share his recent experiences while exhibiting for Driving Loyalty and CallRevu at The 9th Annual Chrysler Southeast Southwest & Midwest Service & Parts Business Conference that was recently held in Orlando Florida. His conversations with various Chrysler Executives confirmed his philosophy that service should be prioritized over sales which represents a shift in focus for many old school auto dealers.  This shared position was expressed in an article that Scott Davis, the President of Driving Loyalty,contributed to the magazine distributed at the conference titled "Which Came First, the Chicken, (Sales), or the Egg, (Service)?" 


    According to Philip, Driving Loyalty is uniquely qualified to address the subjects addressed at the conference.  Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers.  Their solution includes targeted email, direct mail, PURL’s, an outbound call center and a newly introduced social marketing initiative.


    About Driving Loyalty, LLC.:  Driving Loyalty started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide.  Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    TheIr solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    TheIr solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    TheIr solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    TheIr solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.  Phil will also discuss their shared content curation service Social Marketing Solutions

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    TheIr solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.  Phil will also discuss their shared content curation service Social Marketing Solutions

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    Their solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.  Phil will also discuss their shared content curation service Social Marketing Solutions

  • 00:15

    Lunch With Phil Discusses Driving Loyalty Automated Database Marketing Platform

    in Automotive

    Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform and their value added proposition for auto dealers that acknowledges their past and present customers. 


    Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago.  Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.


    Thier solution improves customer retention by providing relevant information to customers before, dutring and after their vehicle purchase.  They rely on emails, direct mail, personalized websites, (PURL's), and an outbound call center to deliver their messages.  Most recently they added social media to the mix with their Social Marketing Inititaive.


    Other vendors have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix.  Phil will also discuss their shared content curation service Social Marketing Solutions