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LIVE from #C2MTL 2014 with Social Media Radio reporter on the ground TAMEKA KEE aka @geekychic
In the midst of the madness, mayhem and magic at C2MTL, Beverly Macy chats with Absolut's VP of marketing, Jonas Tahlin.
Absolut is one of the world's most iconic brands, and Jonas Tahlin is tasked with bringing the iconic brand into the all-digital, all-social world of 21st century marketing. From a crowd-sourced movie, to Absolut Unique -- a campaign that introduced nearly four million uniquely designed bottles -- Absolut's new strategy is built on using branded content to create unique experiences. And fresh off the stage at the C2MTL conference in Montreal, Tahlin will share insights into how brand managers and business owners and infuse new life into their brand both on- and offline.
Join Beverly and Jonathan Becher, the CMO of SAP, in a LIVE conversation from C2MTL -- an epic event that blends commerce, creativity and mayhem!
This won't be an ordinary conversation ... because C2MTL is no ordinary event, and Jonathan is no ordinary CMO.
With a keen interest in understanding what makes people tick, Jonathan studies human behavior and brings that knowledge into his role as the leader of SAP's marketing efforts. More than just bits and bytes, he'll share insights into how tuning into everyday habits and quirks can lead to better campaigns, better employee and customer relationships, and better experiences overall for business owners of all sizes.
in Pop Culture
Why walk ... when you can gallop into the space where creativity inspires commerce? Beverly Macy interviews marketing dynamo Cindy Gallop at C2MTL in Montreal!
A visionary, a powerhouse and a powder-keg ... Cindy Gallop isn't your average ad executive. From harnessing the power of social good with IfWeRanTheWorld, to showcasing real sex (and real love) with MakeLoveNot, to launching the US arm of legendary ad agency BBH back in 1998, Gallop knows a few things about sparking creativity and driving commerce. So in this quick, candid Q&A, you'll understand how, why and when blowing shit up is the only way to move forward and get things done.
in Pop Culture
Social Media Radio is LIVE from C2MTL ... the only conference that blends commerce, creativity, and a dash of Cirque du Soleil!
Join Beverly and the event's leaders -- JF Bouchard, CEO of Sid Lee, and Richard St. Pierre, President of C2 International -- in a live discussion about how entrepeneurs of all types can find creative inspiration that leads to improved commerce. Learn about the origins of C2MTL and hear about some of the previous days highlights in this candid, LIVE conversation with two of business' most brilliant thinkers.
What do Richard Branson, Diane von Furstenberg, singer Moby, and Blake Myoskie, founder of TOMS have in common? They've all been speakers at the amazing C2MTL conference in Montreal.
C2MTL, (Commerce + Creativity) was founded and Imagined by the Sid Lee creative agency in collaboration with Founding Partner Cirque du Soleil, Innovation Partner Intel, and Content and Media Partner Fast Company magazine.
C2MTL unites the cream of the international business crop and works to stimulate creative and even visionary thinking to commercial problems. This is encouraged through an immersive environment that fosters collaboration and the emergence of innovative business solutions
Viviana de Loera is the Social Media architect @C2MTL and she will discuss the upcoming conference and the amazing inspiriation that drives the organization.
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