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With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.
Small businesses can effectively compete with large companies by targeting a niche market.
Many businesses say they target "anyone interested in my services." Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.
Market Your Solution
Most new business owners number one need is getting more customers. Why do new business owners have trouble getting customers,discover three keys to marketing that typically are only taught to people with marketing degrees. Since you probably don't have time to go back to school and get a marketing degree, My co-host this week decided to share these three keys to marketing with you in a short version today on The Networking Diva Hour.
Scott Curry challenges audiences to accomplish more than they’ve ever imagined possible. Drawing on over a decade of experience, Scott uses proven techniques to empower and equip audiences to achieve their dreams and bring lasting change to their lives and the lives of those around them. Check him out @ www.ScottCurryEvents.com
Learn how to exponentially grow your business without increasing your workload with these little known strategies that most entrepreneurs and business owners don't know. Our guest, Roland Fraiser, currently is a principal in Idea Incubator and Digital Marketer and works in marketing businesses as a principal with Ryan Deiss, Frank Kern, Perry Belcher, Kent Clothier and many other digital marketing thought leaders.
Roland has a real passion for business and putting deals together and is always on the lookout for businesses to buy, reposition and sell.
The fact is that it takes a lot of time, and a lot of patience, to bring a product to market. And media stories--those that count on sound bites and telling the short version of an entrepreneur's story--often gloss over the actual time, effort, setbacks and reality of the process. They just don't have the air time to get into the nitty-gritty of the entrepreneur's experience, and that can make the whole process appear much easier than it actually is.
This isn't meant to discourage you. On the contrary, I'd like to provide a better picture of what's real so you know what to expect and how you can plan your business realistically and successfully. In other words, it may not be wise to quit your day job just yet, or to empty your bank account of every last penny, because you probably won't make the money back soon enough to compensate. That's because bringing a product to market and becoming an entrepreneur isn't a short-term solution. It can, however, be an amazing way to build long-term wealth, as well as provide other rewards like creativity and flexibility. If you go into it with your eyes open, the better your eventual chances to make those millions you're dreaming about.
Have you ever wondered how those businesses did it? The ones where they have an amazing following, are growing by leaps and bounds, and are getting more high quality leads than they know what to do with?
Well, our guest Kent Clothier, shares with us his most valued, insider secrets, on how he grew his business from doing "ok" to doing "amazing". How Facebook, Instagram, and YouTube will help you in that journey. And what your strongest piece of marketing is.
Whether you're a new business owner, or a seasoned entrepreneur, there are marketing tips and tricks that you must know to succeed, and put yourself head and shoulders above your competition. Paul Tobey, Canada's Top Internet Marketing trainer, shares some little known marketing tips and tricks that you can apply now, and should be.
Did you know that your list of leads/customers should be segmented into at least three or four goups, and each marketed to differently?
And how you can start making money, now, even before you have a product.
Most companies’ marketing efforts are neither efficient nor effective, because they don’t have a strategic basis on which to find a foothold. In other words, their advertising and other marketplace communications are not based on a solid brand strategy--a strategy that will illuminate the “one thing” that makes their offerings better or different or more relevant than the competition.
Having a solid brand will: deliver your message clearly, establish your business' credibility, connect your business with your target market, and solidify user loyalty.
In this episode we will be covering how to discover your brand, and target market.
Our guest, Lane Ethridge, is an International business owner, National Bestselling author, speaker and trainer, radio personality, and successful entrepreneur.
New Training on How to Create Profitable Digital Products - Fast!
An important lesson I learned early on in publishing books is that authors need to create digital assets to complement their books. My friend Daniel Hall is going to teach you how to create digital products live and in living color!
And he really delivers. You'll discover how to actually create a product worth $47 and deliver it painlessly to your customers. This is a really simple, effective system for creating new products to enrich your book.
Great upsells are easy to make!
I have heard you :-) Today, I will be announcing some exciting changes for The Gift of Choice show! Stay tuned...
We should all live our dream! Life is too short not to. Self-empowerment is where it all starts. You can have, be or do anything!! Find out more on today’s show. Learn simple strategies to feel empowered, knowing you can do anything!
Connect with Bonnie at www.bonniegroessl.com
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I am so excited to have Sara on our broadcast this week. Sara is an amazing author who tells the story of God's amazing grace through encounters that people have with God. You will be encouraged to see how God uses her creative gifts to bring people into relationship with God by understanding God is not just in your head, but in your heart.
Picture on the Wall
Author: Sara J. Livingston
About the Book:
Is there anything worth fighting for more than true love? In this life we all want true love and God wants that for us too. If that is surprising, just wait and see how God leads these characters to each other and true love through a picture on the wall. In this romantic adventure, Picture on the Wall, the Ultimate Love Story, Sara J. Livingston captures the essence of love and all its beauty, through people that others gave up on, but God never let go of.
Coming from broken homes torn apart by alcoholism and the death of a parent, Maggie and Luke find peace in each other’s arms. The beauty of that love in not lost on their mutual friend, Jennifer, who longs to have what she sees in her friends. That is when Jeremiah shows up and sweeps her off her feet.
About the Author:
Author Sara J. Livingston gave her heart to the Lord at the tender age of five, and in return, the Lord put a deep love for Him in her and a strong desire to write. She couldn’t even read yet, but she knew one day she would write a novel.
The book is available at Barnes & Noble, Amazon.com, everywhere that books are sold.
To Contact Sara:
Or email her at firstname.lastname@example.org
Doug meets Ghalid Bagus, principal and financial risk management consultant at Milliman. What are common market risks and how do they affect your investments? How concerned should you be about market fluctuations and liquidity when you are investing?