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Join Sheri Bruneau, President of Brighter Business Empower as she does a role reversal with VP Christina Rowsell. Christina is normally the host of the Brighter Business Empower Members Profile. But now it's Christina's turn to be interviewed. Find out how Christina Rowsell got her start in radio to where she is today with Brighter Business Empower and as the blogger behind the popular Blog The Brighter Side YYC.
Plus, get your FREE edition of the Brighter Business Empower Magazine HERE.
Our guest speakers today are Tracey Agnew and Nathalie Wright from The Co-Operators. Both are Insurance & Financial Advisors plus owners of their own Insurance branches respectively of Agnew Insurance Ltd of the Co-operators and Wright Insurance Agencies representing the Co-Operators. Tracey has over 19 years experience in the insurance industry as an agent and owner of several small businesses. Nathalie began her career with the Co-operators in 1989. Together they’re here to educate small business owners on what is important when it comes to business insurance. Both are dedicated to helping you succeed, and making sure you are covered properly for those unexpected events. Please welcome Tracey Agnew and Nathalie Wright.
Become a Brighter Business Empower Member today at www.brighterbusinessempower.com
It’s not enough just to have a Social Media profile (Facebook business page, a Twitter account, a LinkedIn Profile, etc.) The whole idea behind Social Media is being social! Setting up Social Media profiles is one small step in having your business be social. Having a Social Media Strategy is the big piece that many business owners fail to think about and create!
In this session, Sheri will walk you through a 5 Step Cycle for creating a Social Media strategy for you and your company. Come ready to think, to learn, and to move your business forward with Social Media!
Sheri Bruneau is the owner and founder of Get It Together Inc., and the co-founder of Brighter Business Empower Inc.,
As a Content Consultant, Lindsay Harle of The Write Harle helps companies save time, money and writing frustrations by turning their unique ideas into strategically focused, engaging, and compelling content that closes sales faster.
Lindsay knows first hand that backing up your work is critical!
A little less than a year ago, she had home broken into. Clearly being watched, they were robbed in a matter of 5 minutes when they took their puppies out for their evening pee break. 5 minutes was all it took for her to learn some incredibly valuable lessons as a small business owner.
Extremely efficient, the thieves took only her laptop, iPhone, iPad, and wallet. Everything she needed to run her business was taken in the blink of an eye.
Lindsay will walk you through the top 5 tips to backing up your work. Some of the ticks to make sure you can get it all back, just when you thought all was lost.
Read Lindsay's article What Being Robbed Taught Me About My Business in the Brighter Business Empower Magazine HERE!
Learn more about Lindsay Harle and the Write Harle HERE.
Ave Peetri has put together hundreds of marketing plans. Some have worked and others have failed to produce the expected results. When she analysed what is common about the ones that deliver the desired clients, she ended up putting together eight cornerstones of a solid marketing plan.
Find out what they are with these easy steps to a solid marketing plan. Ave Peetri coaches small business owners to get new clients by developing their confident marketing style. She has started three businesses of her own and worked 20 years in international marketing roles. Ave uses coaching to help her clients cross the roadblocks on their way to their dreams.
You can also read her article in the 4th Issue of the Brighter Business Empower Magazine HERE. Learn more about Ave Peetri HERE.
You willl learn how to effectively write your own press release, and who to send it to. All to help you get the word out about your business and what you have to offer with Sue Deyell.
Sue Deyell is a recognized name and voice, and soon to be face in Calgary. She has been on Calgary airwaves from the news room to the DJ booth for over 13 years. Having worked mornings with Forbes and Friends, Q107, Mix 97.7 mornings and middays, and now host of Remodel It Radio and Remodel It With Her TV show, Sue has certainly seen her fair share of Press Releases.
In theory, journalism seems simple: read, see or hear something and then describe it. But theoretical journalism is much different than the real thing. Just as crafting a ‘press release’ to call attention to something is a little more complicated than it appears to be.
An ‘advisory’ is a great way to get some immediate or future publicity by suggesting to assignment editors, producers and reporters that something is about to occur or a ‘newsmaker’ will be available for an interview or general media availability at a particular place and date. If the recipient sees some immediate ‘news’ value in the advisory he or she might direct a reporter to follow up. If not, the advance notice is usually appreciated and the newsroom will put that information in their ‘advance’ file.
David Tait is an experienced Canadian journalist, broadcaster and writer who has practiced news-gathering in major Canadian media markets and overseas. He has contributed stories to CBS Radio, CNN Radio, Australia’s The ABC and various other outlets and agencies. David will guide business owners on HOW TO write your own release. It may be one of the most effective marketing tools you'll ever learn!
You can also read David's article in the Brighter Business Empower magazine HERE.
Entrepreneur Mom Now is the first stop for mom entrepreneurs opening their small business. They are a growing premium community of entrepreneurial moms eager to fulfill their dreams.
They provide insightful profiles of other moms, create a central resource of local networking events and educational workshops, host webinars and conference calls, and create a community over social networks like LinkedIn, Twitter and Facebook.
They also provide entrepreneurs a unique opportunity to promote their businesses to other moms.
Mom entrepreneurs have unique needs not specifically addressed in mainstream business publications. Their aim is to encourage moms to dream big, while providing the foundational information, resources and connections locally and globally to achieve that dream.
Join us as we talk to Heather Broad, Calgary City Director for Entrepreneur Mom Now. She too remembers feeling alone and overwhelmed with no one to talk to who understood running a business while trying to be all things to her family. Learn about the hurdles of being an Entrepreneurial Mom and how Entrepreneur Mom Now can guide you on the right path to success.
Learn more about Entrepreneur Mom Now HERE. And watch for Heather's Article in the next issue of the Brighter Business Empower Magazine HERE.
Google+ should you be there?
Google+ is one of the newer social media kids on the block and a lot of businesses are wondering if they need to play in that sandbox as well. So what is Google+ all about?
Google+ is a pretty big place to network. Its platform is like a combination of Facebook, Twitter and LinkedIn but it's important to understand that even though there are similarities, G+ does not work like Facebook, Twitter or LinkedIn and must be treated quite uniquely.
So, should you be using Google+? According to Google, there are over 300 million active users but I think it's important to recognize that that number could be quite skewed. Google is a pretty powerful entity to be dealing with and they have a lot of motivational behavioural power over users.
Andrea Lindal, owner of Lexabi Communications will share her experience with Google+. Lexabi Communications provides a full set of online marketing solutions specializing in social media management, email marketing and digital design. Find out more HERE.
Read her article in the Brighter Business Empower Magazine HERE.
Building a website is one of the best ways to get exposure for your business online. Web users visit sites every day, most often searching for information to help them to find a service or make a purchase decision. Websites are vital sales and marketing tools, and having one is essential to businesses both small and large.
One of the most often overlooked factors in this equation is visibility. It doesn't matter if you have the most well-designed website with the best products if nobody sees it. Search engine optimization is the science and art of getting found online, and is an essential part of the website-building process.
Vincent Tudor is an SEO specialist with WYK Web Solutions. Join us as you will learn How SEO works. How to utilize your content. And, what keywords are for and how to effectivley use them.
Read more in Vincent's article in Issue 3 of the Brighter Business Empower Magazine HERE! For more on Vincent click on WYK WEB.
In an age when purchasing is done through RFP contests, recruitment by HR firms on LinkedIn, and business searches done online, is business networking really as important as it once was?
The short answer is yes, and I’ll tell you why.
A friend said to me once: “Your network is your net worth,” an idea advanced by Porter Gale in her book of the same name. I have realized that this sentiment is certainly on point, even if it’s not a direct equation.
Your network is a reservoir of value that will help you solve problems, receive support, find the right people, and ultimately grow your business. In an age where much more communications happen digitally, it is more important than ever to actually make human connections.
Scott Crockatt is the Marketing Communications Director for the Calgary Chamber of Commerce, a role he considers to be the head cheerleader for Calgary’s businesses. Every day Scott looks to tell the stories of Calgary businesses – their successes and what’s keeping them up at night – in an effort to improve the business environment and help them be more successful.
Read more in Scott's article in the Brighter Business Empower Magazine HERE.
With the impressively staggering number of active users that Facebook boasts, savvy business owners are (or should be) continuously considering how to get the attention of their slice of the more than a billion monthly users. There is a growing expectation among consumers that businesses provide an active social outlet for them to interact with. As inbound marketing continues to grow, there are a few key methods for attracting the right kind of followers; plus a few to avoid completely.
Marla Loyva, from Cohesion Media, will discuss the vital key methods include the creation of new and compelling content for your page, using distinctive graphics that support your brand, creating a holistic plan of how to integrate Facebook with the rest of your marketing strategy, and finally - properly utilizing the Facebook Ads feature with targeted and relevant ads that have a defined purpose. It may not be instantaneous, but the steady growth you experience can deliver real results.
You can read more in Marla's article in Issue 3 of the Brighter Business Empower Magazine HERE.
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