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What is the value proposition of brand management to both franchisors and franchisees? This is the question that will be front and center this week on Franchise Today. Host, Paul Segreto will be joined by his guest, Sandy Lechner, Managing Partner of SproutLoud Media Networks and formerly CEO & Founder of Synergy Brand Management. A "Consumer Marketing Expert", Sandy will provide his insight and perspective on the important role brand management plays in franchising today. This segment of Franchise Today is part 4 of 4 in the Marketing Series "Promote Your Brand".
About Our Guest
Sanford (Sandy) Lechner is Managing Partner of SproutLoud Media Networks, and formerly CEO and Founder of Synergy Brand Management, a full service Brand Management company offering solutions for Franchise and Multi-Unit Retail Systems, which include Print, Direct Mail, Specialty Items, Apparel, Creative Design, and Fulfillment Programs. Mr. Lechner is a CFE (Certified Franchise Executive), a member of the IFA Supplier Forum, and sits on the FranPac Advisory Board of the IFA (International Franchise Association).
He was formerly the SR Vice President of St Ives US Division from 2002-2007, an $800 Million Commercial Printing and Graphic Arts Company, where he launched a Franchise Print Division. And, prior to that he enjoyed a 17 year entrepreneurial Publishing and marketing career, creating and selling two companies.
On Heart to Love with Fola the Sat Show for Ladies July 5 at 5pm EST , I am interviewing
Lydia Aswolf- Carey ,Social Media Brand Manager , Owner ;Aswolf Enterprises
She is also the Host of Lydia's Literary Lowdown; Social Media/Brand Management, an Aspiring Author, Football Fan, Featured Contributor at VividLifeUK. And Dispenser of #tweettreats
Lydia will be sharing empowering nuggets for Authors and those in the Publishing/Media industry on how they can use Social Media effectively for their Arts, Books and Music, dos and don't for Authors on Social media and much more.
Visit her Blog.
For Coaching Needs.
In this episode of The Career Brand we will discuss Distinguishing Yourself in a Crowd: Exploring Your KSAs.
Define the difference between Knowledge, Skills and Abilities
Evaluate and Validate Your Personal KSAs
These are essential tools to building your career brand.
Dr. Rene will be talking about pain management. Holistic ways to cope and relieve pain from arthritis, gastritis and inflammatory disorders.
In this show we will be covering models of healing coming from a broad range of disciplines, integrating the best of modern science with the best of the healing wisdom that has been transmitted to us from the most ancient cultures.
Dr. Renè David Alkalay is a life-long student of meditation, Yoga science, Kabbalah, and the religious and philosophical texts of the East and West, and is the author of numerous articles and books. In private practice as a naturopathic practitioner since 1980, he provides holistic services at the Genesis Tree of Life Wellness Center offering help with nutrition, weight management, pain and illnesses, fitness and holistic treatment for cancer patients. Genesis Society (501 c3) is the not-for-profit organization Dr. Renè David Alkalay offers help to veterans and yoga classes for children with cancer.
The Coach's Corner 8pm-10pm PST Monday, Wednesday, Thursday.
It's the home of Indie Hip Hop, Brand New Music, Live Interviews, Hip Hop News and More! With Host: Coach Ali
All Rights Reserved Coast Connected Music Production Music Consulting (c)Copyrite 2015
in Self Help
The Dr. Farmer Show is a a tool to help listeners overcome life challenges and help you achieve your goals and dreams.
Dr. James Farmer is a licensed Counselor, Developmental Coach and Certified Trainer.
If you would like to email Dr.Farmer you can email James.Farmer@att.net or www.Jafagroup.com
in Self Help
I met Philippe over a year ago while I was working on my book. He encouraged me through the process and invited me on his online talk show to chat about it once it was published. Well along the way, I followed Philippe on all the Social Media outlets I could find. I was intrigued with him because I dig Metaphysics and some of the many books he has written, touched on this subject.
Not only that, I was impressed with Philippe because he is a talk show host. He started his talk show in Chicago and interviewed some of the coolest people like Robert Kiyosaki the author of the "Rich Dad, Poor Dad" book series. He has also interviewed the likes of Barbara Corcoran, the Fiesty Real Estate Mogul from the hit TV Show "Shark Tank" and many more.
Not only that, Philippe works on non profit projects that resonate with me. Hey, let's see what he has to share with us about what it's taking him to Build His Brand and find out what cool projects he's working on now.
Stephanie Stanfield, Ph.D., stress expert and energy therapy practitioner, shares her vast experience and research of health and stress management into an entertaining and educational format.
Are you used to living from your weakness rather than your strengths? Does living from your weaknesses increase or decrease your sense of peace and joy? Wouldn't you love to know how to decrease your stress and increase your purpose in life? How does it get any better than this?
Are you curious as to what you can do to feel more energized, be more efficient, feel happier, have fewer illnesses? Spend some time with Dr. Steph and enjoy the journey to a healthier and more purposeful life!
Dr. Ramona Hollie-Major, EdD, MBA, Certified Life Coach aka “The Co-Pilot” is a results-oriented leader, educator, transformational coach, philanthropist, speaker, and writer. As a senior executive, she has coached and mentored both entry and management level staff to realize their goals. Leadership Programs for Aspiring and New Leaders is her passion and Signature Series.
In addition, Dr. Hollie-Major has been coaching and mentoring young adults and college students for over fifteen years. She has experience in preschool, elementary, higher education, program development and management, and training.
Dr. Hollie-Major provides guidance to individuals going through transitions in their life. On a personal level, Ramona has gone through a number of significant life transitions over the years; relocation, adult learner, career change, and single motherhood. She empowers people to discover and achieve their goals and ultimate success as they move forward. Her technique is “action-oriented” and applied from a “systematic” framework to enhance the lives of her clients. Transformational coaching is rewarding to her knowing that she is making a difference in the lives of others. Dr. Hollie-Major is currently creating educational and leadership based products and programs devoted to helping others discover and achieve their goals and ultimate success.
In September 2014, she coauthored her first book The Art of Activation. This book was written to provide you with action steps to success no matter what success looks like for you: success in business, attaining wealth, having loving and harmonious relationships; helping the less fortunate; or your personal health and wellness.
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