• 00:27

    Catch Up With Kori: Marketing ideas

    in Writing

    Kori talks about author fairs, the importance of getting out of your comfort zone, business cards, and more! 

    FYI: Author Nicole Walters (Charis: Journey to Pandora's Jar) sent us a message about a MG writing contest BookTrope Publishing is hosting for her upcoming book. Go to http://journeytopandorasjar.com/ for more details. 

    She demonstrated great marketing by contacting people in her circle, including Back Porch Writer. Kori received the email this week, read everything, and loved the idea. 


  • 00:30

    Marketing your book with Endorsements - Sylvia Lafair

    in Books

    Are endorsements part of your book marketing? Sylvia Lafair, Ph.D., President of Creative Energy Options, Inc. (CEO), a global consulting company that targets and transforms workplace patterns for success, shares how endoresements worked for her. Dr. Lafair’s programs and executive coaching impact individuals and teams to decrease conflict and increase productivity. Her award winning book, “Don’t Bring It to Work” 2009 (Jossey-Bass), is listed as one of the top 20 books for emerging leaders.  As a keynote speaker, workshop leader and webinar presenter, Sylvia engages audiences with her natural storytelling ability.  Dr. Lafair has been interviewed on the TODAY Show with Kathie Lee and Hoda about workplace success and she has been quoted in Time.com, Fortune, Forbes, The New York Times, and The Wall Street Journal as well as a guest on hundreds of television and radio programs. Her latest book, “GUTSY: How Women Leaders Make Change,” has already won four book awards. As a noted authority on leadership, an award winning author, and executive coach, her message is unique and timely; her insights universal and relevant.    Sign up at SavvyBestSellers to receive BestSeller Gems Newsletter, your weekly insights on promoting your book. While there check out the Savvy Elite Bestsellers Programme for guiding authors to their next bestseller and helping them increase their visibility, credibility, and sales.  

  • 00:34

    Book Marketing in Five with Len Lamensdorf

    in Books

    Len Lamensdorf is an award-winning author of 8 novels, 3 full-length plays, and 1 motion picture.
    Len’s 1st novel, Kane’s World, was translated into several languages. His award winning books include: Will to Conquer trilogy: won the 2000 Gold Benjamin Franklin Award for Best Juvenile/YA Fiction, an “Ippy” Award as Best Juvenile/YA Novel & named finalist for the ForeWord Magazine’s Book-of-the-Year Award.
    The Raging Dragon: named a “Children’s Choice 2003”. Gino, the Countess & Chagall won a Silver Benjamin Franklin Award, an Ippy, & Fore Word magazine’s Book-of-the-Year award.
    Len is married, the father of 2 children, grandfather of 6 and lives in Westlake Village, California.
    Eunice Nisbett,  Book Marketing Strategist, Savvy BestSellers, launched this Show as a book marketing resource for authors.
    Check out Savvy Elite Bestsellers Programme for book marketing services.

  • 00:32

    Leveraging Twitter to Market Your Book with Lyn Serafinn

    in Books

    How can you leverage Twitter to market your book and gain exposure? Join us as Lynn Serafinn shares Twitter tips and tools.
    Lynn Serafinn, MAED, CPCC is a certified, award-winning coach, teacher, marketer, social media expert, radio host, speaker and author of the number one bestseller The 7 Graces of Marketing-How to Heal Humanity and the Planet by changing the Way We Sell and  Tweep-e-licious! 158 Twitter Strategies for Writers, Social Entrepreneurs & Changemakers Who Want to Market their Business Ethically. She is listed in the top 20 of the Top 100 marketing authors on Twitter by Social Media Magazine and was a finalist for the prestigious Brit Writers Awards.
    Her innovative marketing campaigns have produced a long list of bestselling non-fiction authors through her company Spirit Authors.
    Eunice Nisbett is the Book Marketing Strategist at Savvy BestSellers. She launched this Show as a book marketing resource for authors.
    Sign up at Savvy BestSellers to receive book marketing insights, tips and tools via BestSeller Gems Newsletter. Are you overwhelmed by your book marketing efforts & need help? Check out the Savvy Elite Bestsellers Programme.

  • 00:36

    Tucson Festival of Books discussed on BTA

    in Books

    Lynn Weise Snyd is one of the best book marketers in the U.S. She is also one of the co-ordinators for the Tucson Festival of Books. This event host more than 100,000 book lovers a year. This year both Lynn and Linda Leon will be speaking at the event.  Lynn will host forums and Linda will be speaking on two bookmarketing topics.  Listen in on very imformative book marketing information as well as about the event. 

  • 00:33

    Book That Author Interviews PR Expert Fran Silverman

    in Books

    I you need quality marketing information and a resource that will help you to get interview bookings then you don't want to miss this show.  Join Linda as she interviews Fran Silverman. She is the publisher and editor of Book Promotions News letter and author of the award winning book, Bookmarketing from A-Z and is host of a podcast Ship to Shore.  Fran is a delighful person and her knowledge is far reaching.  Join us!

  • 00:32

    Book That Author Interviews Publicist Abby Kraus

    in Books

    Publicist can make your bookmarketing promotions easy as 1-2-3. Meet an expert, Abby Kraus who knows exactly what to do. Abby has years of experience working with major companies in the area of publicity. Join Linda and Abby as they discuss the day and the life of the world of PR.

  • 00:31

    Episode # 113: How to Leverage Social Bookmarking Sites

    in Business

    Social Bookmarking is a powerful method for driving traffic to your blog and sales pages to create opt ins and build your list. This really IS NOT rocket science, but there are a few tips to share as well as a few quality sites to recommend and get you started.

    So what is social bookmarking? Social Bookmarking is the act of recommending or reviewing blog post, articles, videos, podcast and other content by “marking” the chosen entries on one or more book marketing websites like those recommended in this post. Typically you will sign-up for a free account at one or more sites and recommend content as you surf he internet or stumble across content you deem to be worthy of comment.

    Social bookmarketing is also a powerful SEO tool and you should always bookmark your own content or encourage others to do so on your behalf. Be sure that your bookmarking efforts are universal and that you are not limiting your activity to marking your own sites. Be sure to actively bookmark the sites of others and find a balance in the proportion of sites you mark.

    The concepts and ideas shared today will be immediately actionable and provide tremendous leverage when driving traffic and building your list.

  • 00:30

    Building a Publishing Empire

    in Business

    Tonight's guest is Tynisha Thompson, Founder and President of Book Savvy Media named “One to Watch” by the Black Issues Book Review Magazine in 2006 will discuss building a publishing empire. Ms. Thompson is a publishing industry insider, having worked at Farrar, Strauss and Giroux, Doubleday Entertainment, Black Expressions Book Club, and for renowned agent and editor Marie Dutton Brown as an Junior Literary Agent. Ms. Thompson is also an accomplished freelance writer with many credits to her name including Essence Magazine, Honey Magazine and The Network Journal.

  • 00:30

    Marketing Your Book to the Top of the BestSellers List

    in Business

    Dee Stewart, PR Pro, Music, Ministry, Bookseller for Essence Magazine will be my guest!
    Listeners will receive a FREE copy of "The 10 Step Book Marketing Success Action Plan."

  • The seven advantages of press release distribution Indie author tips

    in Blogs

    Every authors will benefit by way of a press release distribution. Regardless what genre you are in, you will gain from press release distribution. Even if you don’t possess that "All the Presidents Men novel", you do have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Needless to say, you can’t get publicity unless you tell about your novel.

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