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Beverly Macy - author, educator and thought leader in social and digital business - wraps up 2013 with an insightful look into what's hot for 2014.
Economists seem cautiously optimistic that 2014 could see a turning point in global economic growth. The proliferation of smartphones and tablets, the 24/7 connectivity, and the millennials worldwide will make 2014 an interesting journey indeed.
1. Social-mobile-data in the Cloud is the competitive advantage
2. Predictive matching in B2B content
3. Workplace transformation
4. Wearable technology
in Pop Culture
Why walk ... when you can gallop into the space where creativity inspires commerce? Beverly Macy interviews marketing dynamo Cindy Gallop at C2MTL in Montreal!
A visionary, a powerhouse and a powder-keg ... Cindy Gallop isn't your average ad executive. From harnessing the power of social good with IfWeRanTheWorld, to showcasing real sex (and real love) with MakeLoveNot, to launching the US arm of legendary ad agency BBH back in 1998, Gallop knows a few things about sparking creativity and driving commerce. So in this quick, candid Q&A, you'll understand how, why and when blowing shit up is the only way to move forward and get things done.
In the midst of the madness, mayhem and magic at C2MTL, Beverly Macy chats with Absolut's VP of marketing, Jonas Tahlin.
Absolut is one of the world's most iconic brands, and Jonas Tahlin is tasked with bringing the iconic brand into the all-digital, all-social world of 21st century marketing. From a crowd-sourced movie, to Absolut Unique -- a campaign that introduced nearly four million uniquely designed bottles -- Absolut's new strategy is built on using branded content to create unique experiences. And fresh off the stage at the C2MTL conference in Montreal, Tahlin will share insights into how brand managers and business owners and infuse new life into their brand both on- and offline.
in Pop Culture
Social Media Radio is LIVE from C2MTL ... the only conference that blends commerce, creativity, and a dash of Cirque du Soleil!
Join Beverly and the event's leaders -- JF Bouchard, CEO of Sid Lee, and Richard St. Pierre, President of C2 International -- in a live discussion about how entrepeneurs of all types can find creative inspiration that leads to improved commerce. Learn about the origins of C2MTL and hear about some of the previous days highlights in this candid, LIVE conversation with two of business' most brilliant thinkers.
Join Beverly and Jonathan Becher, the CMO of SAP, in a LIVE conversation from C2MTL -- an epic event that blends commerce, creativity and mayhem!
This won't be an ordinary conversation ... because C2MTL is no ordinary event, and Jonathan is no ordinary CMO.
With a keen interest in understanding what makes people tick, Jonathan studies human behavior and brings that knowledge into his role as the leader of SAP's marketing efforts. More than just bits and bytes, he'll share insights into how tuning into everyday habits and quirks can lead to better campaigns, better employee and customer relationships, and better experiences overall for business owners of all sizes.
Beverly Macy Previews Social Super Bowl 48 - the NFL Social Command Center; the Super Bowl commercials; the 2nd screen experience, and more.
To recap, here's what we saw in 2013's Super Bowl:
24.1 million tweets generated around the Super Bowl
Calvin Klein captured the leading spot for advertisers with 28% share of voice
Ray Lewis was crowned Social MVP with a total of 180,771 tweets
John Harbaugh was the winner of the "HarBowl," topping his brother Jim with 44% positive sentiment
Beyonce generated 5.5 million tweets on her halftime show alone
The food industry is finally listening to informed consumers who want food that is healthy, nutritious and delicious. Today, we have Beverly Nadler, our Health Guru, who will tell you about many excellent choices, including packaged foods and snacks. These foods are without chemicals, hormones, antibiotics, GMOs, excess fat and sugar, and other undersirable ingredients.
Beverly will name brands and where to buy them online and in supermarkets and health food stores.
The Nutrition-Complexion Connection is important to understand and address. Join us today, as our Health Guru, Beverly Nadler, covers this very important subject.
Skin problems, especially acne, affect our appearance and therefore, our self-esteem. According to the American Academy of Dermatology, 85 percent of Americans experience acne at some point in their lives, 40 to 50 million people have it at any given time, and Americans spend over $2 billion per year treating and preventing it. 62% of acne patients are adults and most are women. Statistics in other countries are not much different. Until recently most dermatologists believed diet has no effect on acne or any skin problem. But is that really true? Find out how you can eat your way to clearer, healthier skin. Find out what healthy products to use that are safe and effective for your skin.
Amazing Health Guru, Awesome Author, Priceless Poet, Beverly Nadler shares some of her extraordinary, inspirational poems. Beverly is an expert on health and an extremely creative writer and speaker. It is no wonder that she is our Most Valuable Guest.
The Power of Forgiveness is essential for inner peace and healing.
We know the importance of positive emotions and the damage we do to ourselves when we hold on to negative emotions. In spite of this knowledge, for many people, forgiving those who have hurt us is one of the most difficult things to do, and is very often impossible.
Today, our Health Guru, Beverly Nadler, will talk about this fascinating subject that has been scientifically studied since 1989. Find out fascinating facts about forgiveness from psychologists and researchers. Learn about some amazing people who are able to forgive even the most horrible offenses. And discover how forgiveness has the power to heal, reduce stress and bring inner peace.
The program all about TV. Our guests: Adam Reed, ThinkFactory Media executive vice president and executive producer of Pop Network's new series Queens Of Drama, launching April 26 (after live coverage of the 2015 Daytime Emmy Awards), and popular media observer Steve Beverly.
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