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Beverly Macy - author, educator and thought leader in social and digital business - wraps up 2013 with an insightful look into what's hot for 2014.
Economists seem cautiously optimistic that 2014 could see a turning point in global economic growth. The proliferation of smartphones and tablets, the 24/7 connectivity, and the millennials worldwide will make 2014 an interesting journey indeed.
1. Social-mobile-data in the Cloud is the competitive advantage
2. Predictive matching in B2B content
3. Workplace transformation
4. Wearable technology
in Pop Culture
Why walk ... when you can gallop into the space where creativity inspires commerce? Beverly Macy interviews marketing dynamo Cindy Gallop at C2MTL in Montreal!
A visionary, a powerhouse and a powder-keg ... Cindy Gallop isn't your average ad executive. From harnessing the power of social good with IfWeRanTheWorld, to showcasing real sex (and real love) with MakeLoveNot, to launching the US arm of legendary ad agency BBH back in 1998, Gallop knows a few things about sparking creativity and driving commerce. So in this quick, candid Q&A, you'll understand how, why and when blowing shit up is the only way to move forward and get things done.
In the midst of the madness, mayhem and magic at C2MTL, Beverly Macy chats with Absolut's VP of marketing, Jonas Tahlin.
Absolut is one of the world's most iconic brands, and Jonas Tahlin is tasked with bringing the iconic brand into the all-digital, all-social world of 21st century marketing. From a crowd-sourced movie, to Absolut Unique -- a campaign that introduced nearly four million uniquely designed bottles -- Absolut's new strategy is built on using branded content to create unique experiences. And fresh off the stage at the C2MTL conference in Montreal, Tahlin will share insights into how brand managers and business owners and infuse new life into their brand both on- and offline.
in Pop Culture
Social Media Radio is LIVE from C2MTL ... the only conference that blends commerce, creativity, and a dash of Cirque du Soleil!
Join Beverly and the event's leaders -- JF Bouchard, CEO of Sid Lee, and Richard St. Pierre, President of C2 International -- in a live discussion about how entrepeneurs of all types can find creative inspiration that leads to improved commerce. Learn about the origins of C2MTL and hear about some of the previous days highlights in this candid, LIVE conversation with two of business' most brilliant thinkers.
Join Beverly and Jonathan Becher, the CMO of SAP, in a LIVE conversation from C2MTL -- an epic event that blends commerce, creativity and mayhem!
This won't be an ordinary conversation ... because C2MTL is no ordinary event, and Jonathan is no ordinary CMO.
With a keen interest in understanding what makes people tick, Jonathan studies human behavior and brings that knowledge into his role as the leader of SAP's marketing efforts. More than just bits and bytes, he'll share insights into how tuning into everyday habits and quirks can lead to better campaigns, better employee and customer relationships, and better experiences overall for business owners of all sizes.
Beverly Macy Previews Social Super Bowl 48 - the NFL Social Command Center; the Super Bowl commercials; the 2nd screen experience, and more.
To recap, here's what we saw in 2013's Super Bowl:
24.1 million tweets generated around the Super Bowl
Calvin Klein captured the leading spot for advertisers with 28% share of voice
Ray Lewis was crowned Social MVP with a total of 180,771 tweets
John Harbaugh was the winner of the "HarBowl," topping his brother Jim with 44% positive sentiment
Beyonce generated 5.5 million tweets on her halftime show alone
Tonight at 8pm ET on Ernest Radio Network, it's Music Monday.
Who: Macy Gray
Finally Made Me Happy (with Natalie Cole)
Shoo Be Doo
What I Gotta Do
Glad You're Here (with Fergie)
One For Me
Treat Me Like Your Money (with will.i.am)
Breakdown (with Romika)
LIVE from #C2MTL 2014 with Social Media Radio reporter on the ground TAMEKA KEE aka @geekychic
Welcome to #Complainvertising! Customers PAYING Twitter to get the attention of big brands.
Hasan Syed tried to help his father find his the luggage that British Airways lost. After tons of aggravation both online and off, he finally decided to use the power of social media and buy a promoted tweet to express his frustration.
From Mashable: "Syed, who uses the handle @HVSVN, told Mashable that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter's self-serve ad platform to make the purchase.
Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.
Beverly gives advice on how to increase business through social media. She also talks about the unique social media course she teaches at UCLA.
Beverly Macy is the host of "Social Media Radio" on the Tavis Smiley Network (TSN). She is the CEO of Gravity Summit LLC and the co-author of "The Power of Real-Time Social Media Marleting." She teaches Executive Global Marketing and Branding and Social Media Marketing for the UCLA Extension and speaks extensively on the subject of disruptive technology and social business.
"Tavis Talks" represents the return to daily radio for award-winning broadcaster Tavis Smiley. With his trademark high-energy, conversational, probing style, "Tavis Talks" is a news and opinion program that engages high-profile guests to enlighten and empower online listeners.
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