• 00:09

    Business, Branding and Blowing Sh*t Up: Cindy Gallop at C2MTL

    in Pop Culture

    Why walk ... when you can gallop into the space where creativity inspires commerce? Beverly Macy interviews marketing dynamo Cindy Gallop at C2MTL in Montreal!


    A visionary, a powerhouse and a powder-keg ... Cindy Gallop isn't your average ad executive. From harnessing the power of social good with IfWeRanTheWorld, to showcasing real sex (and real love) with MakeLoveNot, to launching the US arm of legendary ad agency BBH back in 1998, Gallop knows a few things about sparking creativity and driving commerce. So in this quick, candid Q&A, you'll understand how, why and when blowing shit up is the only way to move forward and get things done.

  • 00:12

    Absolutely Social, Absolutely Brilliant: C2MTL Q&A with Absolut's Jonas Tahlin

    in Social Networking

    In the midst of the madness, mayhem and magic at C2MTL, Beverly Macy chats with Absolut's VP of marketing, Jonas Tahlin.  


    Absolut is one of the world's most iconic brands, and Jonas Tahlin is tasked with bringing the iconic brand into the all-digital, all-social world of 21st century marketing. From a crowd-sourced movie, to Absolut Unique -- a campaign that introduced nearly four million uniquely designed bottles -- Absolut's new strategy is built on using branded content to create unique experiences. And fresh off the stage at the C2MTL conference in Montreal, Tahlin will share insights into how brand managers and business owners and infuse new life into their brand both on- and offline. 

  • 00:15

    #SocialSports Super Bowl 48 Pre-Show

    in Social Networking

    Beverly Macy Previews Social Super Bowl 48 - the NFL Social Command Center; the Super Bowl commercials; the 2nd screen experience, and more.


    To recap, here's what we saw in 2013's Super Bowl:



    24.1 million tweets generated around the Super Bowl
    Calvin Klein captured the leading spot for advertisers with 28% share of voice
    Ray Lewis was crowned Social MVP with a total of 180,771 tweets
    John Harbaugh was the winner of the "HarBowl," topping his brother Jim with 44% positive sentiment
    Beyonce generated 5.5 million tweets on her halftime show alone


     


     

  • 00:26

    Now Boarding..... @HVSVN vs British Airways

    in Social Networking

    Welcome to #Complainvertising!  Customers PAYING Twitter to get the attention of big brands.
    Hasan Syed tried to help his father find his the luggage that British Airways lost. After tons of aggravation both online and off, he finally decided to use the power of social media and buy a promoted tweet to express his frustration.
    From Mashable: "Syed, who uses the handle @HVSVN, told Mashable that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter's self-serve ad platform to make the purchase.
    Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

  • 00:22

    Teri Thompson - Social Goes Global

    in Social Networking

    July 16, 2013 - SOCIAL MEDIA GOES GLOBAL.  Listen in as Beverly Macy welcomes Teri Thompson to the program.  Teri is co-author of the best seller The Power of Real-Time Social Media Marketing; Adjunct Professor of Marketing and Communications; and entertainment marketer.  Teri has circled the globe speaking and teaching social media to top marketers around the world. 
    Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

  • 00:20

    Rodney Rumford - Social and SlimSurveys

    in Business

    Newsflash! 1st Guest RODNEY RUMFORD - famous for TweetPhoto and Gravity Summit.  He'll talk about his newest company SlimSurveys. @SlimSurveys
    Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

  • 00:21

    Marketing Magic with Francesca De Grandis

    in Social Networking

    Francesca De Grandis is a super independent marketer and will help YOU think strategicaly about social media marketing.
    She is also an artist, author, teacher, and humorist.  According to Thom Fowler, “she's one of those multi-hyphenated types.” Peter Coyote wrote, “Like all good humorists, Francesca De Grandis has a radical and subversive agenda."  Her recent book "Share My Insanity: It Improves Everything" is self-help humor. 
    Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

  • 00:21

    Enterprise Social Media w/ Craig Sherman of Sociamonials

    in Technology

    Sociamonials, a new software tool for marketers to build, engage and manage a social community with a feature that makes it easy to record user-generated videos including client testimonials, is now available.
    “As the Vine and Instagram battle rages on and users are recording more videos than ever, brands have been left on the sidelines trying to figure out how to capitalize on this explosive new trend.  Sociamonials has answered the need in a big way with its video recording feature, just one of many mobile-optimized social apps we put in the hands of marketers,” said Craig Sherman, founder and chief executive officer of Sociamonials.
    Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

  • 00:20

    Mark Francis - Social Sports

    in Sports

    SOCIAL SPORTS.  Join me on Tuesday July 2, 2013 as I welcome Mark Francis to the program.  Mark is a sports marketing guru - he teaches Sports Marketing at UCLA Anderson, coaches UCLA Bruins men's ice hockey, and is a sports management consultant with BaAM Productions.   Mark will share his insights on social media and athletes and the sports industry.
    Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

  • 00:22

    Love is Blind - But It Doesn't Have to Be - KnowYourMan

    in Social Networking

    Where to Find Rich Men: A Short Step-by-Step Guide on Where to Find Rich Guys http://www.amazon.com/Where-Find-Step-Step-ebook/dp/B00E9PTKSA
    SHOW TRANSCRIPT HERE
    Karl Kasca is a co-founder of KnowYourMan.com, as well as IncreaseOnlineProfits.com, services of Social Mastermind Corp. His background is in information research specializing in market, product, and industry trends.
    He also speaks on “The Power of Social Media,” “The Importance of Ethics in Social Media in Marketing and Advertising”, and “How to Know Anything At Anytime in 10 Minutes or Less.”
    Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

  • 00:23

    Justin M Williams Social Media and Small Business

    in Social Networking

    Click HERE for Justin's FREE Facebook Tips pdf!
    SOCIAL MEDIA AND SMALL BUSINESS.  Join me on Tuesday July 9, 2013 as I welcome Justin Michael Williams to the program. 
    Justin  is a social media expert in Los Angeles, CA who decided to ditch corporate America to start his own social media marketing agency. SketchbookLA specials in empowering business and individuals in the entertainment, event, and yoga industries to effectively promote online using social media. By using his expertise to coach individuals and nonprofits, Justin works to spread positivity and inspire change throughout the social web. Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures, and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.

Join Host Live Chats

From the BTR Blog