• 00:45

    COOL Strategies for Business Brands

    in Business

    A.M. Williams interviews COOL branding expert/author/speaker/coach Roy Smoothe. Roy has worked with top thought leaders and Olympic athletes to provide the ultimate motivation (powerful messages over great music).  Roy also is the founder of JUST COOL branding and works in fashion, cosmetics, and even television and film.  Join us as Roy shares his COOL Strategies for business brands, and discusses his #1 best-selling album "Driving Ambition".

  • 00:13

    CEO in 10 features Bernard Brozek of United Growth Brands

    in Lifestyle

    Strategic Franchising leader and president of United Growth Brands, Bernie Brozak, discusses his core values and how his organization thrives.


    This show is sponsored by Gracefully-Yours greeting cards, America's favorite fine art, inspirational greeting cards and journals. Visit www.shop.gracefully-yours.com for Christmas specials. 


     

  • 01:00

    Guest:Joey Horvitz/Producer/The Illusionist/Award-winning Lexus Short Films

    in Movies

    Joey Horvitz is a seasoned Producer with over 2 decades of entertainment industry experience. Horvitz’s expertise includes fundraising, development, production, distribution, brand integration, marketing and talent relations. Horvitz is always deeply involved in the creative process of all his projects. For the past 2 years, Horvitz has been responsible for the Award-winning Lexus Short Films initiative in association with the Weinstein Company. He has overseen all aspects of the project from creative and production to marketing and distribution.After his tenure at Cutting Edge, Horvitz founded production company Contagious Entertainment. Contagious produced a number of
    projects in the film, music, print, online and mobile arenas. Horvitzwas instrumental in the company’s growth on a global scale securing a multi-million dollar independent film fund, followed by a multi-picture film deal with Bob Yari and the Yari Film Group. The film fund backed several of the company’s global hits including the highly successful
    feature film, The Illusionist, which starred Edward Norton, Jessica Biel, and Paul Giamatti. Horvitz was credited Executive Producer on the film. Horvitz spearheaded a groundbreaking cross-platform viral web marketing ultimately helped lead to the film’s global success.  Horvitz has become a brand integration expert, and most recently has been working with top clients and brands to produce high quality award winning content for multi-platform consumption. In 2014 Horvitz’s films from the Lexus Short Films campaign, Market Hours and Operation Barn Owl, competed in over 25 major film festivals globally with several wins. You can email your questions to 123filmeasy@gmail.com or follow us on Twitter @123Film

  • 00:24

    Is Social Media Killing Your Small Business?

    in Entrepreneur

    Is social media killing your BOP? Small business and medium businesses have grown to rely on social media to help them brand, "connect" and sell thier services. Some businesses pay to "boost" thier posts for a seemingly larger reach, increase thier fan bases and elevate the awareness of thier BOP. Most believe that though the stats are promising, they are not effective. Many businesses are awaking to a space of confusion, dissapointment and discouragement over things like lack of reach, connection and interactions with thier brands. Many people have seen a sharp decline in the amount of people who see thier posts. Many people have put so much time into social media that they are killing thier businesses. Social media is an illusion. Yes....it is "social" Yes, people (about 6%) will see your posts but even General Motors with 50,000 fans has realized that there is no more money and time to be wasted in trying to build the brand with face book. 


    We Business Hippies have awoken from this illusion as well. We are leaving face book in 2015 and we already have cut it down to no more than 20 minutes a day for our whole social media portfolio. We realized that we were killing our business through our reliance on facebook to carry our networking weight. The truth is, no one in your news feed really cares, they are not going to buy your products enough to sustain your business, They are likely to not even see your posts. "They" are not the problem. We are. So tonight we will chat about this honestly. Where we went wrong, how we have damaged our business and what we are going to do to thrive in this ADD nation. Join in the conversation! 
     

  • 00:46

    Who's Who Women in Business & Social Media to Know: Heidi Richards Mooney

    in Women

    Meet Heidi Richards Mooney, PUBLISHER & EDITOR-IN-CHIEF of WE MAGAZINE FOR WOMEN, Founder of Women in Ecommerce™, parent company to WE Magazine for Women. The author of eight books and co-author of two including “Rose Marketing on a Daisy Budget.,” Heidi has written hundreds of articles on topics relating to women and business, maintains eight blogs, contributes to national and international publications, and hosts a series of national events focusing on issues of interest to women.


    Meet the Who's Who Women in Business and Social Media class of 2014! 


    100 Women, that’s how many WE are featuring in this issue of WE Magazine for Women. Women who are leading organizations, Growing their local economies, launching businesses, creating
    Jobs, serving as role models, reinventing themselves and Improving the lives of the men and women they lead and serve. Click Here


    They are accountants, actors, authors, business owners, coaches,Mentors, nonprofit leaders, jewelers, health care professionals,Teachers, global and local experts, community activists,
    Environmentalists, pet care professionals, safety experts, CEO’s Of corporations – large and small, internet marketers, social media Moguls, graphic artists and so much more. They are women who
    Have learned how to leverage the web to promote their Businesses, their organizations, their brands, their communities and their audience.


    Visit http://www.WeMagazineForWomen.com


    Connect with Deb at:  http://www.DebScott.com

  • 00:32

    [ENCORE] Reaching The Multicultural Consumer | Glenn Llopis & Tony Alessandra

    in Entrepreneur

    To succeed in today’s ever-changing business climate, it’s imperative that C-Suite leaders become keenly aware of their customers and the changing face of the consumer. As the United States grows more diverse, we must be equipped with the tools and skills to be constantly changing and evolving to keep up with the modern consumer.


    Our first guest, Glenn Llopis, is a noted entrepreneur, author and speaker, as well as the founder and CEO of the Center for Hispanic Leadership. Glenn stresses the importance of having an “immigrant perspective” on leadership and becoming keenly aware of the disconnect between the changing cultural demographics in the U.S. to better understand how they are reached and represented by brands. Leaders, he says, must be willing to adapt and develop new strategies for the evolving marketplace and rise of multicultural groups not only in the consumer role, but in the workforce as well.


    Our second guest, Tony Alessandra, is a prolific author, entrepreneur and speaker who specializes in sales, communication skills and behavioral styles. Tony is a strong advocate for constant education and self-improvement beyond the classroom walls. Education is essential for C-Suite leaders to maintain relevancy, understand their customers and truly be at the top of their game. Tony emphasizes the Platinum Rule: Treat others the way they want to be treated. This is key to truly connecting with both employees and customers and creating lasting relationships at all levels.


    With so many fantastic opportunities for continued education, C-Suite leaders can now reach customers and grow their businesses in powerful new ways. A willingness to adapt and evolve is essential. New tools for learning, coupled with a deep understanding of the changing consumer, will guide the C-Suite, and their companies, along the path to success.

  • 00:31

    Challenges that a Woman in Business Experience - - and Expert Solutions

    in Business

    Join Dr. Cheryl Cottle and guest, Theresa Campbell on Women in Business Radio on Monday 15 at 11:00am EST where she will be continuing the discussion of women in business and the challenges that they faced every day. You will hear from a Brand Strategist and Business Mentor who works with women to build their businesses. Women who have experienced some stumbling blocks along the way. Theresa will share some of the common challenges that some women face as well as provides some solutions. 


    Theresa Ann Campbell is the owner of Be Next Entertainment and Generation Office LLC and has been in business since 2010. Her business focuses on marketing, business development, client management, event management and promotions. Her clients are primarily emerging entrepreneurs who she helps to build profitable business and brands.


    Host: Dr. Cheryl Cottle - - Email: drccottle@gmail.com



    Women in Business
    Simply Inspirational for Women in Business:
    Cottle's Professional Consulting Fanpage:


    Guest: Theresa Ann Campbell


    Sponsor: Crafted Spaces

  • 00:15

    Speaker, Author, Entrepreneur, Success Coach: Tyreal "Real" Lewis

    in Motivation

    Marketing. Entrepreneurship. Success. These are three things that Tyreal "Real" Lewis has mastered throughout his illustrious career as CEO of The R Group, Inc.


    Mr. Lewis' full service multi-cultural lifestyle marketing and branding agency has engineered strategic plans for some of the largest brands in the world. His ingenious as a marketer has enabled him to produce successful campaigns for Coca Cola, Nike, McDonalds, BET, US Army, Calvin Klein, and Starburst, to name a few.


    As a veteran in the music industry, Mr. Lewis has been pivotal in executing marketing plans for some of the biggest names in music including Ludacris, Sean “P Diddy” Combs, Rihanna, Ne-Yo, Kanye West, Jay Z, Usher, Beyonce, Jamie Foxx and countless others.


    With all of Mr. Lewis' success as a businessman, one of his greatest strengths is his ability to bounce back from the challenges that come along with conducting business on a high level.


    Now, Mr. Lewis has added Author, Speaker and Success Coach to his list of titles. With over 15 years of business experience, he has a wealth of knowledge that he would like to share with the next generation of entrepreneurs and creative thinkers.


     Mr. Lewis lives by the mantra "Don't KILL your dreams, EXECUTE them". With this in
    mind, he is currently writing a book that shares his branding expertise and inspires people to go after their dreams.


    For Booking
    704-287-6998
    JHill@TheRGroupInc.com


    http://www.thergroupinc.com/ 


    http://www.tyreallewis.com/

  • 00:28

    Larissa Murrietta Riverside CA: Clayton Thomas Luxury

    in Business

    Spokes Model Larissa Murrietta Speaks about The Clayton Thomas Luxury lifestyle and her passion for fashion...This BIGthinker is making noise with the brand in London and now poised to duplicate the brands success in the United States.

  • 00:16

    Holiday Podcast 2014

    in Business

    We talk about how media brands build engagment through the holidays.


     

  • 00:57

    Building Strong Relationships and Memorable Brands

    in Business

    My guest for this episode of Conversations in the Zone is Hildi Moore. Hildi joined the i/m marketing healthcare team in 2010, an exclusive healthcare marketing and public relations agency.  She has over 20 years of experience developing and implementing marketing, public relations and social media campaigns for healthcare associations, health plans, health IT companies and other healthcare related companies. Her experience includes strategic marketing and planning, project management, branding, creative strategies, webinar and conference strategies and client relationship management.


    She excels at providing strategies that work within a client’s budget. Hildi is extremely passionate about marketing and PR for the healthcare industry.  She truly enjoys working with clients to build strong relationships and memorable brands.


    Hildi's message: Physician Assistant week is October 6-12 - patients/consumers, please recognize and thank you PAs! Also, remember, "Your Health Can't Wait"!



    Brand Tips
    Public Relations Tips
    Recommended Book: 7: How Many Days of the Week Can Be Extraordinary? by Dan Zadra


    Hildi has a Bachelor of Science degree in Marketing Communications from Kennesaw State University. For information, visit i-mmarketing.com.


    For more about Robin, visit www.robinccrawford.com.

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