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Website conversion consultant Adam Hommey (Founder of Help My Website Sell and Creator of the Business Creator's Institute) debates New York Times recognized social media and LinkedIn marketing expert Kristina Jaramillo on social media engagement strategies.
Join us for a 360 degree view on how you should be connecting and interacting with your social media connections. Listen to the recording and sign up for our guest expert's resources by going to: http://www.B2BMarketingRadioShow.com - and see how you can get up to 20 hours of video and audio instruction for free.
New York Times recognized social media expert Kristina Jaramillo will show you how she's helping B2B marketing and sales teams capture more leads using LinkedIn, content marketing and landing pages.
Then, our guest expert, Chris Goward, President and CEO of Wider Funnel - (one of the most recognized conversion optimization firms in the world) will show you how to increase the effectiveness of your landing pages so you can convert more of your social media followers into prospects and clients.
Chris Goward will be sharing real case studies including:
How his firm increased B2B landing page lead generation by 15% for Merchant Warehouse How his firm was able to achieve a 290% more webinar pre-registration leads for Environics How his firm lifted SAP's lead generation by 32.5% while adhering to strict branding guidelines Listen to this radio show interview - then check out all of our interviews at http://www.b2bmarketingradioshow.com
In this episode of the Gruber-Jaramillo Marketing Inc. B2B Marketing Insider's Radio Show, Alex Nghiem reveals how yo position your B2B organization to charge premium prices for products and services.
Then, he'll show you how to attract to your sales funner customers and clients who are willing to pay the higher prices for increased value even in a sluggish economy.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing execs and their teams.
Adding Humor to B2B
Humor is a key pattern disruption device and it's increasingly important in a noisy world. In this episode, I'll discuss some of my favorite examples and tell you why they worked and how you can weave fun and humor into your b2b marketing.
Drop us a line at the show with your questions and comments: kathy at keepingithuman.com.
LinkedIn's Slideshare evangelist Kevin Fisher shows B2B marketers how they should be using Slideshare for lead generation on this B2B Marketing Radio Show.
Why a B2B marketer cannot rely solely on whitepapers and blog posts anymore How are organizations using Slideshare for social selling? How Marketo generated 300% more leads using Slideshare How Achievers, an employee engagement software company gained dozens of leads within 1 week after launching their first 5 presentations on Slideshare 5 tips for turning Slideshare into a lead generating machine The mistakes B2B marketers are making when creating their presentations - and marketing them on LinkedIn that are keeping viewers from becoming leads The must-have elements that all successful lead generating presentations have How should we be using visual thinking in our presentations Plus much more Listen to this episode of B2B Marketing Insider's Radio Show, then grab our guest expert's free resources at: http://b2bmarketingradioshow.com/resources
On March 5, listeners of the "B2B Marketing Insider's Radio Show with Eric Gruber and Kristina Jaramillo " will experience the triple threat of Marcu Sheridan - (The Sales Lion):
Great content Amazing energy and enthusiasm Awesome humor During this radio show interview, Marcus will share his own personal story on how he grew his River Pools and Spa company to become one of the largest fiberglass pool installers in the world after just 6 months of sharing information and education on pools via his blog. And he'll show you how the right content can be a much better sales tool, sales technique, and sales person than the best B2B sales professional.
Because of his huge success teaching other pool professionals how to embrace inbound marketing, Marcus has become a very successful HubSpot Partner, training inbound marketers and companies everywhere how to find success with content marketing - and he is highly sought after speaker for many marketing and business conferences including Content Marketing World and Marketing Sherpa.
We at B2B Marketing Insider's Radio Show is exciting to have Marcus Sheridan (The Sales Lion) show our listeners how to create content that will have a massive impact on B2B sales.
After you listen to the radio show interview - grab Marcus's FREE EBOOK - "Inbound and Content Marketing Made Easy" by signing up for our guest expert's free resources at: http://www.B2BMarketingRadioShow.com/resources
On this episode of B2B Marketing Insider's Radio Show, content marketing expert Eric Gruber (whose articles can be found on top websites like MarketingProfs, Entrepreneur.com and About.com) interviews Content Marketing Institute Founder Joe Pulizzi on how content marketing can transform your B2B organization.
Writes one of most popular content marketing blogs in the world; Is co-author of Get Content Get Customers, and Managing Content Marketing, Is founder of the Content Marketing Institute and Content Marketing World, the largest event for content marketers. Has been featured in most of the leading marketing publications and blogs in the world. Is one of the leading speakers in the world on content marketing and social media and has performed hundreds of keynote presentations around the world. Listen to this episode then go to B2BMarketingRadioShow.com and register for free for our expert's resources so you can get access to Joe's 100 content marketing examples plus the Content Marketing Institute's Complete library of white papers.
Bernie Borges, CEO of Find and Convert (a digital marketing agency that drives new sales opportunities for mid-size clients across the U.S. and Canada through transformational digital marketing strategies that include content marketing, search marketing, social marketing and training) joins LinkedIn marketing expert Kristina Jaramillo to discuss how to bridge the gap between B2B buyers and and sellers using social media. As today's buyers want to be engaged differently now - than in the past, listen to this radio interview for social media engagement strategies that build solid relationships.
During this B2B Marketing Insider's Radio Show with Eric Gruber and Kristina Jaramillo, Evan Carmichael reveals how he has built a community that helped 14 million entrepreneurs so far.He now helps brands that sell to small businesses like TELUS and American Express who are frustrated with their online marketing build communities with massive engagementListen to this radio interview now - then sign up for our expert's FREE resources at:http://www.B2BMarketingRadioShow.com/resourcesWhen you sign up at the link above, you;ll automatically get notifications about our upcoming B2B Marketing Radio Show interviews.
Manta has the largest online community dedicated entirely to small business. With an Alexa ranking of 866 and a United States Alexa ranking of 277, Manta has millions of small business owners coming to them each day to buy from, partner with and connect to companies.
On today's B2B marketing radio show, Joe Lesniak, Vice President of Strategic Sales at Manta will give you an inside look at how they are reaching and attracting millions of small businesses to create the largest small business dedicated online community.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in the heart of Silicon Valley. This show airs Thursdays at 3:30 PM PDT. Keeping it Human helps marketing executives and their teams tell their best and most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Our show is created especially for marketing and business execs, and their teams.
Lighten Up, B2B! Humor IS Human.
B2B Marketing isn't known for humor. It's changing - slowly - but thankfully. The rate at which content is created is mindnumbing and there is more coming at each of us every day. Imagine being in your customer's or prospect's shoes. Stop with the same-old marketing tactics. Make 2014 the year you lighten up your marketing - have some fun, create more meaningful conversations and set your brand apart.
Join me Thurs, Jan 9. for afabulous and fun chat with one of my favorite marketing funnymen, Tim Washer. It will add 50 points to your humor quotient! And it'll be a hell of a lot of fun.
Tim Washer is a Webby-nominated producer, comedy writer, and conference speaker. He’s contributed to SNL, Conan and The Onion Sports Network. In his corporate life, he led social video production for IBM’s Smarter Planet campaign, and is now senior marketing manager at Cisco. His video work has been featured in AdAge, ADWEEK, FastCompany and The New York Times.
Natascha Thomson – the former Director at SAP who has more than 15 years experience in B2B marketing with a focus on using social media to connect people for business, joins New York Times recognized social media expert Kristina Jaramillo on the B2B Marketing Radio Show.
During This Radio Interview with Natascha Thomson, You Will:
Learn about 42 b2b social media rules that will help you create actual, tangible results. Find out how B2B organizations are being inconsistent with their social media efforts Learn the social content creation mistakes organizations are making Listen to a discussion and debate on curation – and learn how to use it most effectively Learn how to leverage your social media channels. See how to use LinkedIn for business, Twitter for broadcasting, Slideshare for building awareness, YouTube for exploiting videos, Pinterest for getting referrals and branded communities to build meaningful relationships with prospects and influencers. Discover the right way to converse and engage with B2B audiences on social media Get inside look at how both social media experts (Kristina Jaramillo and Natascha Thomson) position themselves as thought leaders on B2B social media networks Understand how to use social media in your complete sales cycle – from building awareness, to generating leads, to retaining customers and building loyalty to driving promotion to enabling your sales team.
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