• 01:13

    42 B2B Social Media Rules

    in Marketing

    Natascha Thomson – the former Director at SAP who has more than 15 years experience in B2B marketing with a focus on using social media to connect people for business, joins New York Times recognized social media expert Kristina Jaramillo on the B2B Marketing Radio Show.
    During This Radio Interview with Natascha Thomson, You Will:
     
    Learn about 42 b2b social media rules that will help you create actual, tangible results. Find out how B2B organizations are being inconsistent with their social media efforts Learn the social content creation mistakes organizations are making Listen to a discussion and debate on curation – and learn how to use it most effectively Learn how to leverage your social media channels.  See how to use LinkedIn for business, Twitter for broadcasting, Slideshare for building awareness, YouTube for exploiting videos, Pinterest for getting referrals and branded communities to build meaningful relationships with prospects and influencers. Discover the right way to converse and engage with B2B audiences on social media Get inside look at how both social media experts (Kristina Jaramillo and Natascha Thomson) position themselves as thought leaders on B2B social media networks Understand how to use social media in your complete sales cycle – from building awareness, to generating leads, to retaining customers and building loyalty to driving promotion to enabling your sales team.  
     
     
     

  • 01:10

    Bridging the Gap Between B2B Buyers and Sellers

    in Marketing

    Bernie Borges, CEO of Find and Convert (a digital marketing agency that drives new sales opportunities for mid-size clients across the U.S. and Canada through transformational digital marketing strategies that include content marketing, search marketing, social marketing and training) joins LinkedIn marketing expert Kristina Jaramillo to discuss how to bridge the gap between B2B buyers and and sellers using social media. As today's buyers want to be engaged differently now - than in the past, listen to this radio interview for social media engagement strategies that build solid relationships.

  • 01:08

    Content Marketing Strategies for B2B Multichannel Companies

    in Marketing

     
    Rob Yoegel, the Content Marketing Director at Monetate who  oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior - will share his channel content marketing strategies. If you are a marketing executive within a B2B multi-channel organization who would like to avoid getting lost with a content marketing program, you need to listen to this radio show interview with Rob Yoegel and B2B content marketing Eric Gruber.  Then grab Rob's presentations by going to http://www.B2BMarketingRadioShow.com/resources

  • 01:03

    Create Content that Will Have a Massive Impact On B2B Sale

    in Marketing

    On March 5, listeners of the "B2B Marketing Insider's Radio Show with Eric Gruber and Kristina Jaramillo " will experience the triple threat of Marcu Sheridan - (The Sales Lion):
    Great content Amazing energy and enthusiasm Awesome humor During this radio show interview, Marcus will share his own personal story on how he grew his River Pools and Spa company to become one of the largest fiberglass pool installers in the world after just 6 months of sharing information and education on pools via his blog. And he'll show you how the right content can be a much better sales tool, sales technique, and sales person than the best B2B sales professional.
    Because of his huge success teaching other pool professionals how to embrace inbound marketing, Marcus has become a very successful HubSpot Partner, training inbound marketers and companies everywhere how to find success with content marketing - and he is  highly sought after speaker for many marketing and business conferences including Content Marketing World and Marketing Sherpa.
    We at B2B Marketing Insider's Radio Show is exciting to have Marcus Sheridan (The Sales Lion) show our listeners how to create content that will have a massive impact on B2B sales.
    After you listen to the radio show interview - grab Marcus's FREE EBOOK - "Inbound and Content Marketing Made Easy" by signing up for our guest expert's free resources at: http://www.B2BMarketingRadioShow.com/resources
     

  • 01:02

    Using LinkedIn Marketing For B2B Lead Generation

    in Marketing

    On March 26, 2013 - Kristina Jaramillo (the New York Times recognized LinkedIn marketing expert who created the first and only Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com) will join forces with Victoria Ipri who provides LinkedIn master-class training for the sales, marketing and operational teams of B2B companies with revenues over $1 million and 5 to 50 employees.
    On this radio show interview they'll discuss...
    Why B2B organizational leaders, sales, marketing & PR executives need to pay more attention to their personal profiles? Find out what's keeping those involved in the business development process from getting more business through LinkedIn!  
    How to structure your LinkedIn profile to attract more prospects, potential referral sources, strategic alliances and the media to you.  
    The actions you must take on LinkedIn to fill your sales funnel with leads  
    How you must be integrating your LinkedIn marketing efforts with content marketing, blogging, video marketing, email marketing, event marketing plus much more

  • 00:51

    Interview with the B2B Social Media Tools Expert Ian Cleary

    in Marketing

    B2B Social Media Tools Expert Ian Cleary (who is considered one of the rising stars in the social media industry and is coming to us all the way from Ireland) joins New York Times recognized social media expert Kristina Jaramillo on the B2B Marketing Insider’s Radio Show. During the radio, we don’t cover the social media platforms (Facebook, LinkedIn, Twitter etc.) – BUT we are covering specific management, analtyics, content marketing and other tools around these platforms that will maximize your time, efforts and money that you invest in social media marketing.
    During this radio show interview, Ian and Kristina will cover…
    At least 4 LinkedIn marketing tools including a tool that helped Jamie Turner (60 second marketer) convert 120 LinkedIn connections to his email subscription service  
    8 social media tools in beta that’s worth testing  
    A competitive intelligence tool that will help you uncover your competitors’ most shared content – and what you should be doing with this content  
    The best social media management and measurement tools that will help you manage your social media efforts, track return on investment and manage lead generation  
    Plus much more… Listen to this radio interview with Ian Cleary then grab Ian's FREE Social Media Tools Guide PLUS our other guest expert's resources at:
    http://www.b2bmarketingradioshow.com

  • 01:02

    How to Position Your B2B Company to Charge Premium Prices

    in Marketing

    In this episode of the Gruber-Jaramillo Marketing Inc.  B2B Marketing Insider's Radio Show, Alex Nghiem reveals how yo position your B2B organization to charge premium prices for products and services.
    Then, he'll show you how to attract to your sales funner customers and clients who are willing to pay the higher prices for increased value even in a sluggish economy.
     

  • 00:58

    Award Winning B2B Video Content Marketing Strategies

    in Marketing

    A recent Web Video Marketing Council, ReelSEO and Flimp Media report shows that 93% of marketers use video for online marketing. That’s a 12% percent increase year-over-year because B2B organizations are realizing that engaging videos drive traffic and leads. For example, Dell Inc.’s Enterprise Solutions Group’s revenue rose 8% in its recent fiscal quarter largely because of their ramped up video marketing efforts which have generated more than 6.5 million views.


    Another organization that’s gaining huge successes with video marketing is Dunn & Bradstreet’s Credibility Corp. –  an extremely well-funded startup led by CEO Jeff Stibel that raised $200 million to buy D&B’s small business-focused assets.  Our guest is Credibility Corp’s Director of Enagement (Dustin Luther) whose social media team is focused on implementing interesting BtoB campaigns such as their award-winning CredibilityLIVE events while also maintaining a credibile social media presence through their blog (Credibility Insights) and on sites like Twitter (@DandB), Facebook (/DandBCredibility) and LinkedIn (Dun & Bradstreet Credibility Corp). He’s also responsible for creating and launching a viral video campaign that won him a BtoB Magazine award!


    Listen to this radio show interview with Dustin Luther and uncover his award winning b2b video content marketing strategies.

  • 01:00

    How Content Marketing Can Transform Your B2B Organization

    in Marketing

    On this episode of B2B Marketing Insider's Radio Show, content marketing expert Eric Gruber (whose articles can be found on top websites like MarketingProfs, Entrepreneur.com and About.com) interviews Content Marketing Institute Founder Joe Pulizzi on how content marketing can transform your B2B organization.
    Joe Pulizzi:
    Writes one of most popular content marketing blogs in the world; Is co-author of Get Content Get Customers,  and Managing Content Marketing, Is founder of the Content Marketing Institute and Content Marketing World, the largest event for content marketers. Has been featured in most of the leading marketing publications and blogs in the world. Is one of the leading speakers in the world on content marketing and social media and has performed hundreds of keynote presentations around the world. Listen to this episode then go to B2BMarketingRadioShow.com and register for free for our expert's resources so you can get access to Joe's 100 content marketing examples plus the Content Marketing Institute's Complete library of white papers.

  • 00:41

    Syndicated Commerce: Deem Takes “Smart” B2B Purchasing To The Next Level

    in Business

    Outside of an article written over a year ago by Phil Wainewright titled Quietly reinventing B2B commerce, recent coverage regarding the re-emergence of Deem has been somewhat pedestrian, being limited by outdated reference points.


    Statements such as “Deem Spend is not a new product,” or comparing it to the “rebranding of one of the great names of the past, CommerceOne,” does little to elevate the platform’s true genius, let alone creditability.


    While Deem’s lineage is long and diverse, based on the Wainewright article “not new” and “re-branded” are not the words that immediately come to my mind.  Deem’s solution is not the reworking of an old idea, as much as it is the realization of a long held vision of what might be possible, becoming possible.


    Joining me today to talk about the importance of leaving the past and embracing the future is Deem's Vice President, Product Management, Procurement Roger Blumberg.

  • 00:31

    B2B Facebook Marketing - A Chat with Brian Carter

    in Marketing

    I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world.


    This podcast is all about making marketing communications and content more human, fun and effective.


    We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.  Follow Kathy.


     


    Facebook for Business


    When we hear about companies who have been successful on Facebook….we think consumer companies: Starbucks, Dunkin Donuts, Lush Cosmetics, Lay’s…and on and on. What about for b2b? What’s different for b2b – is it really that different? What works and what doesn’t? 


    Join me Thurs, Aug 28th, when we chat to Facebook marketer and funnyman, Brian Carter.


    About Brian


    Brian Carter, is the internationally bestselling author of three books: The Like Economy, LinkedIn for Business and Facebook Marketing. He's s one of the best known names in digital marketing and has been in the game for 15 years. He's keynoted and developed marketing programs and strategies for companies of all sizes, including Microsoft, Universal Studios, The U.S. Army, The World Health Organization, NBC, PrideStaff, and Dramamine. Brian has been on Bloomberg TV and has taught digital marketing to more than 10,000 students. His current projects are two new books- The Cowbell Principle, and Facebook For Network Marketing.


    Follow Brian.

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