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My guest will be Sandra Clayton. Sandra is a marketing and branding professional who has spent over 20 years working with Fortune 500 clients in the financial, pharmaceutical and retail sectors. Her recent clients include worldwide brands such as Jefferies, Metlife, ADP and Stryker.
Sandra’s expertise and interests include all aspects of the marketing process from initial branding and identity design to the development of integrated marketing campaigns for company and new product launches. By taking ownership of all aspects of a company’s brand image she is able to effectively manage the interaction between the company and its target audience, ensuring a seamless union of business objectives and the needs of the consumer. As founder and creative director of Yellowdot, Sandra provides a comprehensive suite of services to her clients including web design, web development, print and digital marketing, SEO and tracking metrics to evaluate the success of her marketing programs.
Sandra works with firms of all sizes, and as a small business owner herself she enjoys working with fellow entrepreneurs looking to expand their business reach and break into new markets. She is a graduate of Rutgers University.