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Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.
If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.
Her website is http://www.leverage2market.com/about-us/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
in Self Help
A New Book- The Third Act: A Baby Boomers Guide to Finishing Well -Meet Authors
Meet the authors of a new book on the challenges and opportunities of the life from our fifties, into retirement and onward. "The Third Act - A Baby Boomer's Guide to Finishing Well" was co-authored by geriatric psychiatrist William S. Cook, Jr, M.D. and Grant D. Fairley, a motivational speaker, executive coach and author.
About the Book
The Baby Boom Generation is in The Third Act of their story. How will your story be remembered? Will you finish well? Explore with you the challenges and opportunities awaiting all baby boomers in the final third of life.
Family - Retirement - Purpose - Health - Friendships - Perspective - Aging Well - Meaning - Choices - Opportunities - Generations - Grief - Service - Relationships - Legacy.
Available on Amazon, Kindle, iTunes, NOOK and in bookstores.
@drwilliamscook @grantfairley @stratseminars @silverwoodspub
Find the Book
The Third Act: A Baby Boomer's Guide to Finishing Well by William S. Cook, Jr., M.D. and Grant D. Fairley
Click here for the RADIO LINKS
Click here for People to People Fundraising.org
He lectures around the world but now is here for you. From the latest in charity news, technology, fundraising and social networking, Ted Hart and his guests help you maneuver to greater levels of efficiency and fundraising success. PAGE 2 GUEST EXPERT: Linda Lysakowski & Lynn Dean will share success tips for building a strong future for your nonprofit organization by developing a well designed nonprofit strategic plan. Linda Lysakowski, ACFRE is President; Linda Lysakowski, LLC Linda is one of just over one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. In her thirty years in the development field, she has managed capital campaigns; helped dozens of nonprofit organizations achieve their development goals, and has trained more than 27,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the fifty United States. Lynne T. Dean, CFRE currently serves as Director of Institutional Advancement at Northwest Vista College, one of the Alamo Colleges in San Antonio, Texas. At NVC, she has led teams in two award-winning initiatives, an alumni project entitled Celebrate Vista, and the 2013 employee giving campaign, NVC Cares, I Care. She is immediate past president of the Planned Giving Council San Antonio Chapter of the Partnership for Philanthropic Planning
The Building Your Xtra-Ordinary Business Radio Program!
Sempre Avanti Presents: Strategic Business Seminars
My guest this Wednesday is Rosanna Imbriano. Rosanna owns R. I. Consulting, a Strategic Marketing Firm that assists business owners and non-profits, market themselves in non-traditional ways to attain optimum growth and increase their profitability. Since 2001, R.I. Consulting has guided its clients on formulating business goals, developing cost effective marketing plans, and if needed, manages the plan’s implementation.
Rosanna Imbriano is also the founder and executive director of SempreAvanti.org, located in Cedar Grove, New Jersey. Her passion for her culture, heritage, and empowering future generations is what drove her to establish, SempreAvanti.org. The organization is a resource center for everything Italian and a place where Italians or Italian-Americans can come for information, resources, translations, products, and services, just to name a few. Under Imbriano’s direction, those in need will find people willing to help, who are like-minded and who speak the same language.
Log onto www.blogtalkradio.com/Jim-Nemley on Wednesday, May 20th at 7:00 pm EST. Find Out How To Empower Yourself!
Today we are discussing strategic marketing and we hope that you will join us! If you like the show, like us on facebook, https://www.facebook.com/websnoogie, or fill out a support ticket on our website at https://www.websnoogie.com/support.
Also, view our SEO and web mrketing product offerings at: https://www.websnoogie.com/omaha-seo-and-enterprise-marketing/
Michelle Ngome is author of Network, Navigate & Nurture: The Equation to Strategic Networking. As a networking and marketing strategist, she has established Line 25 Consulting a digital marketing firm based in Houston, Texas. With ten years of experience in marketing and finance from corporate settings, nonprofits, and small to medium business enterprises. Past clients include Houston Area Urban League, Twice Media Productions, Lone Star College, Texas Southern University, and Windsor Village CEO Ministry.
Michelle is actively involved in several professional organizations such as the Houston Area Urban League Young Professionals (HAULYP), National Black MBA Association (NBMBAA), The Recording Academy, and Women In PR. She has had the opportunity to serve in leadership roles for HAULYP and NBMBAA.
Michelle graduated with a B.B.A. in Finance from University of Houston Victoria and has a M.S. in Internet Marketing from Full Sail University.
For more information visit: http://michellengome.com/
How do you continue to grow your business in a meaningful way that makes a difference? Implementing a Cause Marketing Strategy is an important first step.
But before you select a nonprofit partner – you need to create a Strategic Volunteer strategy and do your research. Effective cause marketing campaigns are built on solid foundations and taking the time to choose the best partner for your business is key to creating a successful outcome. More importantly, you need to think beyond the money. Strategic Volunteering is not just the monetary contribution. It’s also about donating time, products and services.
This week’s Guest, Susan Finch, is a web developer, strategic content and graphics creator, social marketing advisor, co-host/control room Google+ Hangout On Air maestro, and your personal web trainer. Susan also knows a lot about Strategic Volunteering and is sharing her best tips and advice for business owners.
Susan is the President of The Binky Patrol, a not-for-profit organization she founded 14 years ago to provide hand sewn, knitted, crocheted or quilted blankets to unwed mothers for their newborn babies as well as children and teens in need of comfort: those who are ill, abused, in shelters, foster care or experiencing any type of trauma.
The stories at The Binky Patrol will make your heart sing with joy… you can easily get involved… and it’s easy to make a Binky… watch this video to learn more!
Please connect with Susan via her website, Google+, Twitter and The Binky Patrol. She would LOVE to hear from you!
Host Lori Wilk of Successipes welcomes Douglas Hale to this show to talk about how he launched his own consulting company based on his business experience in helping business owners for more than 25 years to launch and grow successful companies. Douglas Hale teaches us the power of cultivating strong relationships with other business owners and in constantly learning and being willing to grow. His words of wisdom and experience with more than 30,000+ business owners are invaluable to other business owners. On this show we'll be talking about what businessnes need most.We'll be covering topics of business consulting and who should get the help of consultants and what to look for when they hire others to guide them with the intentions of getting results. Douglas Hale will help our audience consider the value of creating and developing strategic partnerships and some best practices for business success. We'll talk about money and what it means to businesses to be able to have cash flow, sustain growth, to have the tools they need for business operations and expansion, and how to obtain the capital so your business can possibly buy inventory at better prices and reduce costs, thereby increasing profitability. Finally, we'll be talking about what it takes to flourish as a collaborative entrepreneur. Join the conversation at 347.237.5638. You can reach Douglas Hale at (305) 720-5710. http://www.businessfinanceusa.com
Our show is also brought to you by Forbes. Be Inspired. Subscribe and Save. Click and save http://bit.ly/ForbesonBYL
For your business success call Doug at
Al Diaz and KimAlyse Popkave share their insights on Rewrite Your Story with Strategic Communication.
Friday, Dec. 26th 10am PST
KimAlyse Popkave is an educator. That is not just what she does, that is how she defines herself. With a Master of Education Degree in Speech Communication & Theatre Arts, KimAlyse is an accomplished leader with more than 30 years experience as a professor, developing and implementing courses customized to reach specific objectives. Her specialties include strategic communication, strategic leadership, and student
success. She has taught in a variety of academic settings, from elementary level to university courses at Penn State University and various Community Colleges, as well as in corrections education for both the Federal Correction system and the Pennsylvania Department of Corrections.
As an educator, KimAlyse has nearly 30 years experience in business, as well. Earning her designation as a Certified MasterStream® Instructor, from the Tension Management Institute in 2002, enabled KimAlyse to develop programs for and work with businesses to help increase their bottom line and achieve their positive outcomes.
As a coach, consultant, trainer, author, & speaker, KimAlyse is dedicated to a clear mission: to help others to be successful. In addition to serving in these roles, KimAlyse currently holds the position of Director of Learning & Communication for B.O.U.N.C.E. of Central Pennsylvania.
Looking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with vision to demonstrate value or being viewed as overhead? Marketing Ops has a prime opportunity to contribute and shape company strategy. When marketing moves from operating in a tactical to strategic mode they gain value-center status. How does Marketing Ops equip Marketing to gain that coveted “seat” in the C-Suite?
Effective Approaches to Reaping Intended Results in Marketing - http://mopartners.com/reaping-intended-marketing-results/
The #1 Cost-Saving Strategy That 99% of Marketers Overlook - http://mopartners.com/cost-saving-strategy-marketers-overlook/
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