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1.Being self published and the benefits of self marketing 2.The Brand ( self) 3.The product ( my 20 book) 4.
Engineering graduate of U. of Houston, Masters in Marketing from UCLA. 35 years in Toy biz (17 @ Mattel, balance of years with own company. Most of career spent living and working in the Orient. Scuba Dive, Lived in Florida Keys for 12 years. Hawaii for two years, S. Cal most other years, Currently live on Emerald Coast of Florida Panhandle ( Gulf Breeze, FL)
My thirty years of adventure and experiences living and working in the Far East gives me the voice of authority in my writings of Asian business and crime, and how the two are considered one in the same.I was immediately struck as a young man of the Oriental's obsession with power and greed, gambling and sex, and the need to win at any cost. Their driving force of "Face", and the life threatening humiliation of losing it. I have spent my share of time in little known back-water ports around Asia, learning and applying the rules of the East; knowing when a business deal is done, when to run, believe only half of what you see, and nothing of what you are told; survival goes in the plus column.
Take Action Get Profits with Michele Scism with her guest Laurie Burton & Lisa Hall:
Laurie Burton is internationally recognized as an innovator helping thousands of people improve their ability to communicate. Whether working with individuals in seminars and in one-on-one coaching, or with groups in the corporate world, Laurie’s techniques generate dramatic results in an amazingly short time. Individuals at all levels learn to break through communication barriers and develop the skills needed to become effective leaders of groups, teams and businesses. A 30-year veteran performer of film, television and theater, Laurie brings the breadth of her experience to teach people the “art of communication.” Laurie Burton Training’s clients include Fortune 500 companies such as IBM, Mattel Toys, Digital Equipment, Merrill Lynch, ITT and Twentieth Century Fox. Laurie also served on the faculty at the University of Southern California School of Cinema/Television teaching filmmakers and directors, in both graduate and undergraduate programs, to develop their communication skills for great impact and effectiveness.
Lisa Hall helps businesses get over the challenge of dealing with growth, expansion, or just not being able to cope with the flood of things that hits every business owner every day. Coaching helps owners and managers be more effective. Training helps employees be more productive and committed. One-on-one coaching. Team training. Remote webinars and phone coaching. Value-added lessons in running your business. Speaking to your groups or offices. Helping you navigate the choppy waters to profit and contentment.
Getting more clients is top of mind for all business owners, whether you are just starting or celebrating your 20th year. It is a neverending process.
1) Start with identifying your perfect client
2) Know what is their biggest problem or pain point (e.g. what they most desire and or need)
3) Identify how you are their best option to provide them with a solution
"Let's face it -- it's as easy to find more lucrative client as it is to find a low-paying one, so why not go big or go home?" as stated by Nancy Michaels of the Huffington Post. So let's get start with the 3 simple keys to client attraction.
More About Me
I left a prestigious corporate career and reclaimed my life as the CEO of her own consulting firm. I am the founder and CEO of Elevate Lyfe, a training and consulting company specializing in providing entrepreneurs and business owners with Education, Resources, and Services to attract more clients, expand their business, and live the fulfilling life they deserve!
My corporate and consulting experience includes infrastructure design, global marketing and sales and customer-solution initiatives for industry leaders such as Procter & Gamble, Mattel, and Warner Bros. People often say that I have a warm manner and genius approach to solving problems.
Feel free to get to contact with me at:
Kelly Lucente - entrepreneur, CEO, brand strategist, identity and messaging expert, and author of The Brand Guide is nationally recognized for her strategic business solutions for start up and growing businesses focused on brand management and marketing/sales/communications execution. Kelly has built 5 businesses and has a passion for sharing her entrepreneurial and "school of hard knocks" knowledge with business owners who are experiencing challenges in propelling themselves forward. A 20+ year veteran in both marketing and sales with nationally recognized companies such as Mattel, Pepsi, MTV, Rollerblade, NASCAR, RE/MAX, Pulte/Ryland/Mattamy Homes, and the creator of Bye Bye Monster, Kelly puts a unique "twist" on how she approaches business solutions. Kelly has been featured in numerous national publications such as Minnesota Business, Women First, and Family Fun and news appearances including KARE 11, FOX 9, KARK 4, THV 11, and Good Day Chicago.
On today's show I discuss the continuing nature of the struggle between the world's global powers, America, Russia and China. I've been discussing these facts for weeks now and that my analyses have been echoed by major news outlets and political leaders. The hallmark but not the only criteria of a global power is their ability to have a manned space program. America, although not presently and not for some years now, Russia and China are all; therefore "Global Powers" and that along with other conditions you will not hear about in other outlets are the reasons and the direction behind the recent aggressiveness of Russian and China. Then, on the show I read an insightful article from the Manhattan Declaration discussing the nature of the discourse regarding homosexual "marriage" and the fact that Christianity's opposition to it is not based in bigotry but in the desire to adhere to God's plan for life and is not likely to change. Lastly, there are two articles regarding Mexico that I shared. One deals with the sad conditions but remarkable performance on intelligence exams of a poor girl in Matamoros. And Mattel tries again with a Barbie doll that represent Mexican culture with a Barbie in mariachi attire and I like it.
Creating Business Harmoney with Mike Calderwood with his guest Bryan Kiser & Laurie Burton
Bryan Kiser - Bestselling Author, Professional Coach, Writer, Speaker, Motivator, and Recruiter- I have been helping people for over 25 years to better themselves, achieve their goals, and find success. For me it started in the gym and grew to the office, where I now Coach Entrepreneur's and Business Owners of Small to Mid-size businesses on find Clarity, Focusing Energy, and building Influence. I grew up enjoying the sand and the surf in Portland, Texas and I know that choosing a "wave", especially a ride-able one is IMPOSSIBLE if you don't even know what one looks like!
Laurie Burton is internationally recognized as an innovator helping thousands of people improve their ability to communicate. Whether working with individuals in seminars and in one-on-one coaching, or with groups in the corporate world, Laurie’s techniques generate dramatic results in an amazingly short time. Individuals at all levels learn to break through communication barriers and develop the skills needed to become effective leaders of groups, teams and businesses.
A 30-year veteran performer of film, television and theater, Laurie brings the breadth of her experience to teach people the “art of communication.” Laurie Burton Training’s clients include Fortune 500 companies such as IBM, Mattel Toys, Digital Equipment, Merrill Lynch, ITT and Twentieth Century Fox. Laurie also served on the faculty at the University of Southern California School of Cinema/Television teaching filmmakers and directors, in both graduate and undergraduate programs, to develop their communication skills for great impact and effectiveness.
Blake Knight is currently Manager, Global Brand Marketing at Mattel in Los Angeles. After graduating from A&M University with a BA Marketing in 2004 he helped shape a series of successful startups in Dallas working on everything from programming and design to operations and sales. Since receiving an MBA from Vanderbilt University in 2012 he has worked in Mattel's Games division developing award-winning products and marketing programs in both the physical and digital space for hundreds of countries around the world. In addition to recently announcing the launch of a line of Minecraft toys at Comic-Con, Blake is also about to launch into fatherhood - literally at any moment now. So be sure to grab him while he can still hold his eyes open.
TV Commerce: ConciseClick's Nick Alt on Mattel Project
Jamie Beckland VP of marketing and customer success for Janrain, a Portland Oregon based Customer Profile Management platform. Janrain helps companies build a unified view of customers across their devices by collecting their profile data to power personalized marketing. Janrain powers customer profile management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper
Peter Brown professor at McGill University in Montreal. He is the Director the a new initiative called “Economics for the Anthropocene: Re-grounding the human/Earth Relationship,” which is a partnership involving McGill, the University of Vermont and York University in Toronto. The partnership is centered around the idea that the economy must be designed to respect the Earth and be designed and operated in a way that restores and enables a flourishing Earth
Jeff Berner has been an active fine art, portrait, editorial and multimedia photographer since 1968. His work includes hot-air ballooning, portrait assignments, ocean-going yacht racing, open-heart surgery, book and magazine illustration, and travel photography. Berner is the author of numerous books, including The Photographic Experience,The Nikon Touch Photography Guide; The Holography Book and The Innerspace Project
Dr. Joseph Michelli internationally sought-after public speaker, organizational consultant, and a #1 New York Times bestselling business author who has worked with and written about customer-centric organizations such as Starbucks, Zappos, UCLA Health System, The Ritz-Carlton Hotel Company and the World Famous Pike Place Fish Market in Seattle, Washington
Cloud Talk Radio is a weekly one-hour talk show focused on “The Cloud.” The Cloud simply means having your computing resources – hardware and software – delivered as a service over the Internet. No more buying expensive servers and upgrading software applications – you can now have all this taken care of automatically for a set fee. New research has revealed that small and medium-sized businesses using Cloud technology are much more likely to experience positive financial and operational results. Despite this fact, though, just 14 percent of surveyed small businesses have embraced Cloud computing as a solution. Well, the good news is that you can avoid being one of those companies that fails to take advantage of this important business trend.
Hittin' The Canvas Wrestling Pulsecast
Justin Czerwonka and Matthew Harrak battle it out, WrestleMania Trivia-style! The "Wrestling Wife" makes a guest appearance as Justin & Matt test each other's pro-wrestling knowledge all in the hopes of bragging rights and a shiny new gold (Mattel) championship belt!