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In this week's episode the guys discuss the concept of the "tripwire" in information marketing.
"Do you have enough players to compete" is the title of a brilliant article by my good friend Scott Manning in this month's edition of his Million Dollar Methods magazine. It's a provocative title in today's ever challenging world of information marketing. In this week's episode the guys discuss their team and other thoughts about building a winning organization.
Information marketing is tougher then it's ever been in many ways. There is way more competition then ever before and getting people to keep and use your courses is a real challenge.That's why stick strategies are as important as ever. In this week's episode the guys revisit the subject of stick strategies and how you can use them for your benefit.
Speaking is a tremendous way to build your platform as an information marketer. Yet, it's a world few info marketers really understand well. In this week's episode the guys discuss live events and share what they've learned from being involved with hundreds of events over the last 15 years.
If you're an author there are at a minimum two key web properties you should own. In this week's episode the guys discuss what these two properties are and other considerarations related to website domains.
One of the bigger mistakes authors make is not knowing their numbers. What numbers you ask? Well, tune in this week as Bret Ridgway covers some a smorgasboard of some of the more important numbers an author needs to know.
Is a new generation of optin boxes on the way? Armand Morin thinks so, and in this week's episode the guys give their thoughts on where Armand thinks optin boxes are headed.
In this week's episode the guys discuss ways to write a book without writing a book and some of the key mistakes that authors make.
What do you really need in a shopping cart and email platform? There are a lot of great systems out there and choosing the best one for your business can be challenging. In this week's episode the guys discuss what they feel the most important criteria are for selecting the best fit for your information marketing business.
Pricing your info products is an issue many information marketers struggle with. Is it all about maximum revenue or is it about getting more people into your funnel? In this week's episode the guys dive into the numerous aspects of pricing.
Today Bryan is flying solo and sharing different resources that both he and Bret use to improve their business
Is Email a dying marketing media? In this week's episode Bret Ridgway discusses two divergent viewpoints from two of the bigger names in information marketing - Dan Kennedy and Tom Antion.
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