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  • 00:30

    Banish Boring! Adding Fun to Your Content: A Chat with Amy Harrison

    in Marketing

    I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show normally airs Thursdays at 3:30 PM PDT.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product and customer stories to the world.


    This podcast is all about making marketing more human and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.


     


    Banish Boring Content


    Even if you are in B2B, there is no excuse for boring content today. In a world of too much noise, you have to stand out. Your marketing can and should be fun. Join me Thursday, April 23rd, at a special time - 1:30PM PDT - with British copywriter extraordinaire and creator of the funny video channel, AmyTV: Amy Harrison. Now you get two funny ladies in one podcast!


    About


    Amy Harrison is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch show all about writing compelling business copy.


     


     


     

  • 00:30

    Trade Show Marketing - The Basics That Are Needed To Follow

    in Marketing

    Trade shows are a very effective marketing tool, but like eveything else it requires paying attention to detail which we will discuss

  • 00:31

    Marketing Pulpit - Baltimore (MPI-BALT)

    in Marketing

    Tune in to The Marketing Pulpit Radio Show, hosted by world renowned artist Larry "Poncho" Brown which airs each Wednesday at 10:30 am. It's a unique show with a creative focus that informs, inspires, entertains and energizes business owners.


    The show features an exciting lineup of renowned artists, wearable artisans, craft vendors and other special guests who share their creative approaches, trial and error success stories and more.


    A professional artist for over 36 years, Poncho attempts to challenge us to think outside of the box to create your next level.

  • 01:13

    Video Marketing Madness with Ray the Video Guy and Steve Sleeper

    in Marketing

    Today on Video Marketing Madness, it’s social media expert Andrea Stenberg. We’ll talk to Andrea about how to grow your business using LinkedIn and Facebook. We’ll also have news of the week and Ray’s tip of the week. 


    Get the Free report - "4 Way to Quickly Get more Clients from Social Media" at AndreaStenburg.com and check out Andrea's blog at: TheBabyBoomerEntrepreneur.com.


    Video Marketing Madness made possible by Video Motion Pro. It's a great, easy to use video editing software with stock animation and intros/outros. Get it at RaysBonuses.com/VMP.


    Ray's tip of the week is Facebook videos. Be sure to upload your videos directly to Facebook and get those auto views. Great way to sell stuff.


    Be sure to "Like" the Video Marketing Madness Facebook page to get the plenty of useful tips and the news of the week: Facebook.com/VideoMarketingMadness


    And Ray's MasterMind group is at: Facebook.com/Groups/OnlineVideoMarketers

  • 00:32

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon discusses "Effective Leadership: Why Leaders Fail" with her guest Ira Lake, Founder of Imtasik Family Counseling Services.  It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:30

    Chris Forman on Recruitment Marketing

    in Entrepreneur

    Chris Forman, CEO & Founder of @appcast_io drops by @DriveThruHR  to talk about Recruitment Marketing


    DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @williamtincup, @Thehrbuddy @TheOneCrystal & @MikeVanDervort..  The #1 HR show, with amazing HR conversations and follow us on the twitters at  @drivethruhr and #dthr.


    http://www.facebook.com/drivethruhr


    http://instagram.com/drivethruhr


     

  • 00:40

    Linda Popky- Marketing Above the Noise: Achieve Strategic Advantage that Matters

    in Marketing

    Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky


    This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.


    If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.


    Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.


    Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.


    Her website is http://www.leverage2market.com/about-us/


    To order the book click HERE


    For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

  • 00:28

    Get a Return on your Marketing Dollars and Find Out What Really Works

    in Marketing

    Michelle Jacobs and Mat Hertig Co-founders of Alight Analytics join host Kelly Scanlon to talk about your marketing dollars. Find out if you’re making the right marketing investments in your company and why Alight Analytics with its unique ChannelMix marketing platform can provide you with the aggregate information you need to boost sales and build your business.


    To find out more about Alight Analytics visit them online at: https://alightanalytics.com/about-alight-analytics-marketing-firm/


    To hear more shows with host Kelly Scanlon visit the archives


     

  • 00:31

    Steve Dubin on Guerilla Marketing: Talking Business #5 with Ken Kraetzer

    in Marketing

    Friday at 11 AM we will talk Guerilla Marketing with Steve Dubin, president of Plymouth, MA based PR Works.


    Steve Dubin knows the “news” business. Starting his newspaper career by covering the Boston Celtics for the New Bedford Standard Times, Steve and Larry Bird shared rookie years. From there Steve progressed to editing and marketing positions in several publishing companies, including Mariner Newspapers.


    He understands that “news” has to be a win-win. Stories must be useful and interesting to an editor’s primary audience. Free exposure is only available to those who recognize news angles, package news in a digestible form, and take care of all the details of story placement – from arranging interviews to providing appropriate visuals.


    Steve is the founding president of the South Shore Ad Club and founding director of The Leads Network, a business-to-business lead generation group. He is an active member of the South Shore Chamber of Commerce’s communications committee, as well as the Massachusetts Extended Care Federation’s communication committee. He is on the steering committee of the Elderpreneur of the Year Program, which recognizes the innovations of age 55+ people and on the Board of Directors of the University of Massachusetts/Boston School of Nursing Friends.


    He has presented seminars on various marketing topics for the University of Massachusetts/Dartmouth; Metro South Chamber of Commerce; New England Healthcare Assembly; and South Shore Women’s Business Network.


    Reach Steve at PR Works, 18 Main Street, Extension, Suite 409; Brewster Park Building (Café Strega is below); Plymouth, MA  02360


    PHONE: 781-582-1061  EMAIL: sdubin@prworkzone.com  http://www.prworkzone.com/


     

  • 00:32

    Marketing Pulpit - New York (MPI-NY)

    in Marketing

    The Marketing Pulpit (New York) Radio Show, hosted by radio veteran Dennis Shipman is an intriguing, dynamic and provocative Internet based radio program that fosters cultural consciousness while promoting Pan-African economic empowerment.


    Shipman is owner a small, 100% Disabled, M/W/BE owned firm (East New York Management, and, its subsidiary, Applied Anthropologics, Inc), which provides consultation, multi-media and talent management and production, with the objective of empowering artists and businesses to employ psychoacoustics – i.e., music and speech- to tell potential clients what they do...


    Explore the invaluable resources www.EastNYManagement.net offers in collaboration with our partners such as Gatewood Marketing, located on the World Wide Web at www.gatewoodmarketing.com, which can take your project from inception to fruition.


    Book your interview as soon as possible. You can contact Dennis Shipman @dennis@eastnymanagement.net or (347) 846-8447 (v-card)

  • 00:59

    Cincinnati Business Talk #233 Lyle Rupp, President, Snowie Marketing

    in Business

    Cincinnati Business Talk highlights the positive side of Cincinnati area businesses. We will be talking to CEOs who have won awards, innovated with new products and services.


    Today's guest is Lyle Rupp, President of Snowie Marketing.  He has been in this family business for the last 12 years.  Lyle will share his perspectives and insights on current HOT business issues in the area of youth employment in a seasonal business and the opportunities in the Snowie business.


    The show will stream on Friday April 24th at 4 PM. Listen to this link: http://tobtr.com/s/7450135


    You can listen to the show on Apple iTunes as a Podcast. You can add the podcast at:   http://www.blogtalkradio.com/Cincy-Business-talk.rss


    You can add Cincy-Business-Talk as an RSS feed to your Outlook email program. The exact feed http://www.blogtalkradio.com/Cincy-Business-talk.rss