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Our special guest tonight is Dominick Mondi.
Dominick Mondi, Executive Director of the New Jersey Nursery and Landscape Association will discuss labor and the landscape industry and how immigration reform could impact the entire horticulture supply chain. We will delve into why immigration reform makes economic sense for the green industry, and why, even if you don't use H2B or H2A, the immigration system affects you.
Tonight, Steve Bailey will discuss new retail profit centers.
Some of the topics we will talk about include:
Landscape contractors who own garden centers
Purchasing a garden center to be it's own profit center
Adding installation services if you own a garden center
Providing design/build opportunities to a garden center
Selling retail, wholesale, plants only, plants plus hardscape and more
Tonight, Michael will discuss low-voltage landscape lighting.
Some of the topics Michael will talk about include:
Misconceptions the public has about landscape lighting
Common problems in lighting installations
The most exciting things happening in the field of lighting
How landscape designers or design/build firms can work with a lighting-only pro to increase profits
Tonight David Katz of Elite Landscaping will discuss "Diving Into the Pool Business".
Some of the topics that David will discuss include:
How to get into pool installations
How to work with a pool contractor
What is new in pools
Tonight, Sean Martini of Britton Industries will discuss getting all of your materials and equipment from the same location.
Some of the topics we will talk about include:
The business model of one stop shopping and how it can:
Save you money
Reduce the time and materials you use
Organize you jobs more efficiently
How you can have materials delivered and debris removed simultaneously
Tonight Steven Moore of Weather Reach will discuss water management for design/build contractors.
Some of the topics that Steven will discuss include:
The three things that efficient water management in landscape depend on:
The irrigation system must deliver water evenly and to the right place.
A base irrigation schedule must consider landscape conditions and sprinkler system capabilities.
Watering schedules must be responsive to changing weather conditions.
Tonight, Sid Raisch of Horticultural Advanatage will discuss growing your garden center.
Learn how to make your company both logically and emotionally appealing and boost your profits at the same time. From cheap paint and wallpaper tricks to investments that money can't buy, you can build the marketability of your business one step at a time with little cash and no credit in four strategic areas. Products, Place, People, and Customers.
Tonight, Marcus vandeVliet will discuss landscape business basics.
Even though many landscape contractors have been in business for 5, 10 or even 20 years, they still overlook the fundamentals when it comes to running their businesses. This causes them to improperly price work, month after month and year after year, not knowing whether they made money or lost money until the end of the year.
Whether you're new to the green industry or a seasoned professional looking for a business basics refresher course, you must listen in tonight as Marcus Vandevliet walks us through the five business necessities that you must have to remain competitive and profitable - both now and in the future.
Tonight we will discuss such topics as
Why you must have a business plan
How to create a realistic budget
The importance of an accurate estimating system
Job costing basics
What is an information management system
Tonight, Kevin McLaughlin will discuss successful event marketing.
Some of the topics Kevin will talk about include:
Promoting yourself through a trade show
Choosing the right event
Preparing and setting goals for the event
Proper booth setup
Incentives and discounts in the booth
Employees working the booth
Post show follow-up
Tonight, Brett Kelly of Dasso XTR will discuss bamboo decking.
Some of the topics Brett will talk about include:
The history of decking
Decking vs. raised patios
Decking sustainability and environmental issues
Pros and cons of various materials
Fasteners, hangers and hardware
Outdoor living spaces
Tonight, Jim McClintock of Company 119 will discuss internet marketing.
Some of the topics Jim will talk about include:
Whether you really need a website or not
Using a Facebook page as your website
Free websites vs. paid for services
How to make Google work for you
Pulling data from your website to help you better understand your clients
Finding time for Social Media, Blogging and e-mail marketing
How e-mail marketing will work for your business
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