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Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!
Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).
To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!
Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often.
In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment".
Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul.
For feedback, please contact me on Twitter or directly through the Moondog website
Show notes available here.
Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.
Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.
Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.
Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/
I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.
We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.
If we are content, we are satisfied, not wanting more and not wanting less. Paul, the Apostle, talks about learning to be content in all situations. In Philippians 4:11 it says, ... for I have learned to be content whatever the circumstances. I know what it is to be in need, and I know what it is to have plenty.......... So Paul through his life and its trials, learned how to be content in all situations. I would say that his faith grew. His confidence in his Savior took away his doubts, took away his fears because he knew his Savior Jesus loved him , provided for him and empowered him to proclaim the Gospel and do the Lord's will. So my question to you is....... Are you content in Jesus ? Do you feel Jesus loves you, provides for you and empowers you as you live your life walking with Jesus ? Please join us tonight and call in and bless the show ! Text you questions and prayer requests at 630-674-4960
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