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Guayakí Maté - A Sustainable Business Model

  • Broadcast in Business
Dan Montgomery

Dan Montgomery


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Guest: David Karr and Alex Pryor, Co-Founders, Guayakí Maté. Guayakí is a business that's been built on sustainable principles from the ground up since its founding over 10 years ago. Maté is a caffeine beverage that is enormously popular in South America and rapidly growing in the North. While most maté production is fundamentally exploitive of the environment and farmers, Guayakí was deliberately founded as a for-profit restoration business. That is, it has been designed to enhance the rain forest environment and the lives of the people in it while operating profitably. The company has pioneered new practices for management decision making and financing that are worth emulating!