Innovating@Sun  

Social capital is the currency of online communities. Those with the most friends, blog readers, or Twitter followers are the richest—enjoying the finest of online perks and delicacies like celebrity, notoriety, and above all influence—while those with only a passing level of participation lay bereft on the outskirts of the social media circle. The more valuable the content you produce is, the higher your personal stock rises; the greater the exchange of ideas, the richer the community becomes.

Peter Reiser is capitalizing on this concept with Community Equity 2.0, a Java-based social value system that measures and evaluates one's online social capital, or equity. Community Equity goes beyond a simple structuring of people and their online content. Community Equity performs complex calculations to rate one's participation and contribution levels, the ultimate goal being to drive the adoption of content and ideas, which provides an ideal platform for corporate communities.

Listen to this edition of Innovating@Sun in which host Hal Stern, VP Global Systems Engineering, interviews Reiser on Community Equity (CE) and: