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Panty Raid: Revolutionizing the Women's Underwear Industry

  • Broadcast in Entrepreneur
Summer Rayne Oakes

Summer Rayne Oakes


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For how little fabric is used to make women's underwear, at a $3.5BN market share, the world of panties are a seriously big business. Considering major brands make up a little over 29% of the total market value, it can be challenging for smaller brands to sneak their way in to our drawers.This being said, latest reports show that smaller brands and private labels are making an entrance, which may spell good news for a new brand on the market called THINX - a company founded by three young enterprising women who are offering women something different: Panties that not only work with woman's body while menstruating but also help fund Afripads in Africa - an organization that provides washable, reusable sanitary pads to menstruating girls so they don't miss a week of school. Sisters Miki and Radha Agrawal and Antonia Dunbar discuss with Summer Rayne Oakes on this second episode of "SRO Conversations" how a new innovative underwear can really disrupt the industry. To view all conversations, including this one, visit www.summerrayne.net.

Direct any comments/questions for this episode on Twitter @sroakes with #SROConvo.