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Super Bowl Commerical and Jamaican Patois

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Super Bowl Sunday will impact a a bigger explosion this year. The VW commerical's 4 million youtube hits has stirred up some interesting dialogues. The problem is that it insults some to call the ad racist, athough Jamaican's don't think its insulting; including myself (JA on paternal side). So what' the problem? When Bobby McFarren sang "Don't Worry Be Happy (1996)" in a Patois voice, no one talked. In "Trading Faces (1983)", Dan Aykroyd's character was Jamaican and no talk. So what's the hubbub now? Have we become so polically correct that we can't enjoy the voice of others? Or is it the same old story, replayed, that "the native" still cannot speak because themselves due to intellectural incapacity? We will explore these questions as I deliver my own commentary on the subject through a postcolonial anthropological lens with Michael Thomas of Caribbean Media Network blogged: The recent discussion about the 2013 VW Super Bowl Advertisement, has touched on many important factors in advertising and marketing to the Caribbean American consumer....... The statements of the Institute of Caribbean Studies and Caribbean Heritage Organization, are a direct reflection of Caribbean Americans polled on Wednesday January 29, 2013, many of whom are natives of Jamaica, now living in the United States. "As members of the Caribbean diaspora, and Jamaican, we find the commercial, amusing and indeed a fascinating example of subtlety in subliminal messaging." The ad directors clearly had a firm understanding of Jamaicans' reputation for being hardworking, yet a reputation for having a laid-back, positive, don't-worry-about-a-thing disposition through the character of the Volkswagen.These moral standards are reflected by many Caribbean American consumers, but distinctive of Jamaicans', through music, cuisine, and lifestyle, which have influenced the nation. Join us as we talk about yet another situation and the SB.

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