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Barefoot Spirit: How Hardship, and Heart Built a Wine

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Michael Houlihan, and partner Bonnie Harvey, co-founded the Barefoot Wine brand back in 1985. They built one of the most successful wine brands in the country without capital, industry knowledge or advertising.

Houlihan will shall the story of how they began with very little to create a thriving business  in their new book titled: The Barefoot Spirit: How Hardship, Hustle, and Heart Built a Bestselling Wine. It tells the story of Barefoot Wine’s humble beginnings in the laundry room of our rented Sonoma County farmhouse to its acquisition by E&J Gallo 20 years later.

Today's discussion with our guest will be how they were able to bring their experience into  the hands of wine enthusiasts, entrepreneurs, and marketers.  Join us as we become inspirited, enlighten, and encouraged.

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