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Nichole MacDonald - The Sash Bag

  • Broadcast in Business



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Nichole MacDonald is the founder and CEO of Sash Group, Inc. Aptly nicknamed “the fanny pack of the 21st century,” Sash bags are a stylish solution for women on-the-go, who need a way to be organized, hands-free, and prepared for anything… Without having to carry their handbag. When women want to carry something other than a traditional handbag, their choices are limited, and lacking style. With Sash, women have a sleek way to be hands-free while on the go.

Nichole has an extensive background in product development, visual communications, and various aspects of design. Prior to creating Sash, she founded and developed Bagonia, a line of eco-friendly handbags that combined green fashion with green function. Nichole has fourteen years of experience in graphic design, eight years of experience in product development, and four years of experience in media and communications.