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Success Secrets of Enterprising Women - Vivian Sayward

  • Broadcast in Business



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Vivian Sayward has over twenty years of experience in finance management, market research and business development.  She has held numerous positions in finance, marketing and business development in major healthcare companies such as Baxter Healthcare, Sicor Inc. (Teva Group) and Amgen.  For the last few years, Vivian has consulted for different domestic and international companies and start-ups, primarily in the biotechnology, health care, beauty and apparel manufacturing industries. 

The idea of Vivacity Sportswear had been brewing in Vivian’s mind for a while.  Vivian started playing golf in her late thirties and soon realized how hard it was to find stylish and well-fitting golf apparel.  As a runner, swimmer, cyclist and yoga practitioner, she was used to wearing comfortable sports apparel that moved and breathed well.  As she started researching the market and talking to other female golfers, Vivian began to recognize that there was an untapped market that no major apparel company had reached completely. 

At Vivacity Sportswear, Vivian is drawing on her business development and entrepreneurial experiences to introduce a classic, stylish and high quality women's clothing line.  Vivian has assembled a team of talented women who are aiming to create a unique and innovative collection that women would want to wear – not just on the golf course. www.VivacitySportswear.com