Host Lori Wilk interviews global marketing and social media marketing expert, Lon Safko about experiences helping business people around the world. Lon Safko is the author of the Social Media Bible:Tactics, Tools &Strategies for Business Success, the Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize MArketing. Lon travels the world speonding most of his time helping entrepreneurs and business executives understand the connections of all areas of marketing. Lon Safko helps us see the global picture so that we can be more effective with whatever we do in marketing. Lon has created his own proprietary systems that demonstrate how the various marketing activities which include social media are integrated. http://www.LonSafko.com
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