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Does your offering catalog allow different buyers to begin doing business with you at different price points? In other words, does your target market have a low risk (in their perception) way to engage you the first time? Many of us don't. We jump from "free" to "top of the line" in one giant step, and then can't figure out why people aren't beating down our door to get the really valuable stuff we can provide them. Beating down doors doesn't come from giant steps. It comes from having a "buying bubble" that allows a buyer to purchase at whatever "fiscal entry point" they are comfortable with.